Volvo Whose assembly. How and where are the new Volvo XC90 collect? Chinese Geely cars after cooperation with the Swedes

Volvo Personvagnar AB - automotive company from Sweden, specializing in the release passenger cars and crossovers. Since 2010, the subsidiary of the Chinese company Geely Automobile (Holding Zhejiang Geely). Headquarters is located in Gothenburg (Sweden). Interestingly, the word Volvo itself translated from Latin means "I rush."

At the source of the foundation of the Swedish car manufacturer was Assar Gabrielson and Gustav Larson. A random meeting of college classrooms in 1924 led to the creation of a car company under the wing of the Bearing manufacturer of the company SKF.

The first VOLVO ÖV4 car (Jacob) left the gate of the plant located on Heingen Island in Gothenburg in April 1927. The car was with an open top of the phaeton type, equipped with a gasoline four-cylinder engine (28 HC) and could accelerate up to 90 km / h. Next was followed by the novelty of Volvo Sedan Pv4, and a year later Volvo Special - the elongated version of the sedan. During the first year, we managed to realize only 297 cars, but in 1929 there were already 1383 Volvo vehicles found their buyers.

Even the first cars of the Swedish company were distinguished by progressive technical stuffing and rich equipment of the cabin. Leather tight seats, wooden front panel, ashtray, shutters on the windows, and all this at the end of the 20s of the last century.

The company develops and produces reliable cars, and its main horse - secure cars. We note the brightest and significant for the Swedish manufacturer of the model:
PV650 was collected in 1929-1937.
Volvo TR670 from 1930 to 1937.
PV 36 CARIOCA - 1935-1938.

The Volvo PV800 series received the nickname "Piggy" and was very popular with the Swedish taxi drivers, produced from 1938 to 1958.
PV60 - 1946-1950.

Volvo PV444 / 544 The first car from Sweden with the bearing body, went from the conveyor from 1943 to 1966.
Duett wagon was made from 1953 to 1969.
The unique and rare Roadster P1900, in 1956-1957 only 58 cars were issued (according to some 68).
Volvo Amazon was produced in three body versions: coupe, sedan and wagon in the period from 1956 to 1970. The car was for the first time in the world equipped with front three-point security belts.
P1800 - one of the most beautiful sports coupe from Volvo, was produced from 1961 to 1973.
Volvo 66 - Compact hatchback, was produced in 1975-1980.

Open the modern history of the Swedish company Volvo Cars 140 Series, produced from 1966 to 1974.
The four-door sedan Volvo 164 represented Sweden in the luxury segment of representative cars from 1968 to 1975.
The next novelties of Volvo in the form of cars 200 Series won the love of motorists on both sides of the Atlantic Ocean due to their reliability and security, cars were made from 1974 to 1993 and were sold in an amount exceeding 2.8 million copies. In Europe and North America, you can still meet these models in a fairly good condition.
300 Series - Compact sedans and hatchbacks, produced from 1976 to 1991. The models of Volvo 440 (hatchback) and 460 (sedan) were replaced in 1987, production ceased in 1997.

One of the brightest and memorable cars in the history of the company Volvo was the three-door hatchback Volvo 480, manufactured from 1986 to 1995. The car was the first Volvo with the front actuator and the only one in the production line with nominating headlights.
Medium-sized sedans and 700 series universals were made from 1982 to 1992. Cars separated by the world with a circulation of 1430 thousand units.
The sedans of the 900 series came to replace the 700th series in 1990. Auto were produced until 1998 and were able to repeat the result of the previous series in 1430000 sold cars.
The Volvo 850 sedans and universals appeared in the company's lineup in 1992. For five years, more than 13,000 cars were sold, the production model was discontinued in 1997.

In the 21st century, the Scandinavian company offers a wide model line. For each type body Volvo. It is proposed for its letter designation: S - sedan, V - wagon, C - coupe or convertible, XC - crossover.
Swedish company Volvo is the leader of the global car industry in terms of implementing security systems used in passenger cars. Machines from Sweden are rightfully considered one of the safest on the global automotive market.
Motor assembly enterprises of the company Volvo scattered around the world, ranging from the main production at Torslanda and Uddevalla (Sweden) factories and to the auxiliary enterprises Ghent (Belgium), Kuala Lumpur (Malaysia) and Chongqing (China).

The model range in Russia is presented, Volvo C70, Volvo XC70, Volvo S80, Volvo XC90.

Volvo cars are always associated with excellent quality and unconditional reliability. But so thought before, while the history of the company did not begin to change dramatically.

At some point, everyone thought that the brand could disappear at all. After returning to the market, the impression was created that Volvo will never be the same. There will be no same quality, the same indicators of reliability.

As it turned out, experiences and doubts were in vain. Currently, Volvo still continues to produce new cars, which are distinguished by the excellent assembly, rich in a complete set, sufficiently high prices and a thorough approach to.

At the same time, for many, the question remains the question of where these cars are produced. This is due to the sale and resale of company shares, the transition of the brand from one hand to others. It is expected to configure consumers. And when the concept of China sounds next to Volvo, and comes at all from buying once the best Swedish cars.

Excursion in history

When it comes to the VOLVO countrybook, then the first thing is the birthplace of the brand. Namely Sweden. Yes, the company originated in this country, and here there are several industries. But the effect of Volvo has expanded from the moment of its foundation, which made it possible to branch the assembly by organizing production lines at once in several countries.

Currently, the company has several main activities:

• production of passenger cars;
• production of trucks;
• delivery of parts and spare parts;
• assembly and supply of engines;
• making knots for trucks, etc.

If we talk about cargo cars, then we are talking about the company's branch, which is called Volvo Track Center and is based in Kaluga. It doesn't matter directly to production this is actually a subsidiary.

But it all started with a relatively small Swedish plant in Gothenburg. It was here in 1927 the first car under the Volvo brand came out from the conveyor.

For more than 70 years, Volvo was an integral part of the Volvo Group combined. But in 1999, the brand was sold. At that time, he went to the property of American auto giant in his face. Although the Americans failed to hold the Swedish brand for a long time. This was due to the unprofitability and unprofitability of the further content of the company. As a result, the Ford management decided to get rid of Volvo by putting it on sale.

After 11 years of Volvo ownership from Ford, Geely's Chinese autoconecern has passed. It was a difficult period for the company, since low profitability, weak indicators of sales were changed to the transition to the beginning of the Chinese automaker, which at that time was not yet recognizable. Everyone was afraid that it would result in a drop in quality, a significant reduction in the positions and the serenity of Volvo rating.

But in practice, everything turned out to be different. Since 2010, when the Chinese bought Volvo among Americans, the period began the period in the formation and revival of the brand. Geely managed to properly build a development strategy, invested in Volvo money, which completely paid off with the start of the production of new and updated cars.

New owners set the goal to change fundamentally the lineup, significantly increase production capacity, as well as globally strengthen the positions of Volvo in the global market. And they have successfully obtained so far.

Now more than 2.3 thousand dealers are engaged in the sale of cars under the Volvo brand, which are concentrated in 100 countries. By the end of last year, the total staff of autocompany around the world has over 38 thousand people.

For the same 2017, the company managed to realize almost 600 thousand of their cars of different classes and segment. And this was already 4 years in a row, when Volvo shows sales records. The results of 2018 promise to become no less successful, but the results of the annual report have not been summarized.

As for the financial component, the operating profit over last year amounted to 14 million crowns against 11 million in 2016. Annual revenue reached 210 million crowns, although this figure was previously a record 180 million at that time.

The main headquarters is located in the homeland of the brand, that is, in Sweden, in the city of Gothenburg. Here, the company is developing its products, carries out marketing operations and planning, and also is engaged in administrative processes. And in 2011, opened 2 offices in China. They are more focused on the work in the domestic market. The Chinese headquarters assumed the functions of sales, marketing, procurement and development, as well as some other auxiliary functions.

Manufacture of cars

As buyers are interested in where Volvo CX90, CX60 cars and a number of other machines are going to figure out in more detail in the geography of brand production.

Initially, all cars of Volvo brand released in Sweden. But then the production was engaged in other countries. At the same time, the plant in Gothenburg, initially producing Swedish cars, still remains the main enterprise, where such models such as XC90, V60, S80, etc. are now successfully collecting.

To understand where Volvo are produced and collected for Russia and other countries should be studied by the geography of the automaker.

I would like to immediately notice that cars are being implemented on the territory of Europe, which are focused on the European market. Asian and American assembly lines focused on the US and Asian countries, respectively. An exception is the factory in Chengdu, which is located in China. Here the company was opened in 2013. It collects cars that are in the future are sold directly at home, that is, in China, and also send to the implementation in the United States.

Since 2014, another Chinese plant has been working. It is located on the territory of Datsin. A little later opened the factory in Lutsiao. The most recent enterprise that is engaged in the Volvo assembly, has become a factory in Charleston, located in South Carolina, USA.

Volvo for Russia

It is worthwhile to deal in more detail in where cars are collecting under the Volvo brand for Russia. It is mistaken to assume that the process of assembling the VOLVO machines, which are intended for the Russian market, has been established by China. There are cars collected in Sweden or Belgium to Russia.

To find out exactly where the same Volvo XC90 is collected or another model, officially represented in Russia, should be viewed. If signs 1 or j are used in the wine code, then the car was collected in Sweden. If you see on the wine code number 2, then the car is collected in Belgium, the city of Ghent.

So far, the emergence of a plant in Russia is expected on the level of rumors. If this happens, the most likely option is the organization of the assembly line. That is, components will be supplied, and the finish assembly will take on domestic enterprises. This scheme is practiced with many imported carsBecause Volvo can enter their number.

In the meantime, you should count on cars supplied from Europe. There is nothing wrong with this objectively, since the European assembly has high quality and accuracy. Whether domestic specialists will adhere to the same level if rumors about the appearance of Volvo in Russia will become reality, the question is relevant and open.

To summarize some results and determine where the various Volvo cars are collected, such as XC90, XC60 and other popular models, it is worth considering the entire current brand geography.

• Gothenburg. This city is the main bridgehead of the Swedish brand, since it is here that the headquarters of the enterprise is located. Plus, one of the most productive plants is functioning in Gothenburg. Every year, a large number of machines distributed throughout the world comes from the conveyor for subsequent implementation. Among Russia;
• Shelde. Currently, this enterprise, located near Gothenburg, is engaged in the production of power plants. Volvo is distinguished by reliable and productive motors that have repeatedly conquered prestigious awards. This is all the merit of specialists working in Swedish Schöld;
• Copenhagen. Volvo also has its branches in Denmark. Here is a center involved in research and development. That is, they are invented here, they are being introduced into production, are tested and upgraded;
• Ulofuster Swedish city, which is known for high-quality production of components for the bodies vOLVO cars;
• Gent. One of the main production capacity VOLVO brand is located in Belgium. Here is the full cycle of production. In terms of quality assembly, experts from Ghent are considered the best in their own business. And really cars coming from the conveyor in Belgium are characterized by an excellent fit of all parts. It is impossible to say that other plants are much worse in this component. But for some reason, it is believed that the best cars of Volvo are made in Gothenburg and Ghent;
• Silicon Valley. Another center research and development. Located in the American Silician Valley;
• Charleston. The newest enterprise where the full cycle of Volvo car production is carried out. Open in 2018, the plant will allow to meet the demand for the Swedish cars from the Americans. Volvo has always been popular in the North American market, but earlier the cars had to be delivered from other continents. The GEELY solution will largely solve the problem of long-term delivery of cars to end users;
• Datsin. A relatively new plant operating in the Chinese city of Datsin. It appeared after purchasing the Volvo brand Geely. Collecting machines here are mainly oriented to the local market. Enterprise has functions since 2014;
• Zhangziakou. Also the Chinese city, where the production of power plants for the entire range of cars of the Volvo brand is focused;
• Lutsiao. Plant in China, which is engaged in a complete cycle of production of a Swedish brand car;
• Chengdu. Currently, this is the last among the represented Chinese factories, where the release of cars of several models from VOLVO has been established. To serial production, the company has begun in 2013;
• Kuala Lumpur. This is Malaysia, where the Chinese from Geely organized a assembly plant, which is engaged in VOLVO cars. All the necessary components are supplied here, and Malaysians only collect everything together;

Bangalore. Another assembly company opened in India. Thus, representatives of the Chinese concern Geely are trying to expand their own impact, as well as satisfy the demands in the developing market in relation to reliable cars Volvo. As in the Malaysian Kuala Lumpur, in Bangalore only deal with the assembly of finished components.

You can clearly see that the Volvo brand has expanded at once not several continents and a number of countries. In the United States, Europe and Asia there are their own enterprises, research centers, assembly conveyors.

Not everyone expected that after the sale of the Americans and the subsequent voyage of the Volvo brand, the transition to the hands of Chinese owners would be positively affected by the company's development.

But Volvo really managed to return its own previous positions. Moreover, many experts are confident that now the brand is only at the initial stages of its formation after the probable no time disappearance. Everything is going well, sales grow, new models and excellent updates have already proven themselves models of VOLVO cars.

The opening of the enterprise, even in the form of an assembly plant, in Russia will become another big step for Volvo. Among the Russians there is a fairly large demand for cars of this brand.

It is worth remembering that not so long ago there were meetings between representatives of Russia and Volvo. The result of the negotiations of the contact group with the plant in Kaliningrad was the trial launch of the Volvo car assembly conveyor. As a result, there were 8 universal, which are issued by the XC70. But after that, it was not possible to agree on cooperation. This is just the first attempt. Negotiations will soon have to resume. The probability of signing the contract between the parties is quite large.

You must not forget about the impressive achievement in the form of the discovery of Volvo Track Center in Kaluga. Although direct relationship assembly trucks carsmobile Volvo does not have the production of passenger cars, still the experience of cooperation with representatives of the Swedish brand has Russians. In addition, there are excellent trucks in Kaluga, which there are no complaints about the quality. This fully satisfies the requests of the domestic market. Also from Kaluga collected trucks Volvo are supplied to the neighboring CIS countries and Baltic States.

Despite a fairly high price, hi-tech, excellent build quality, reliable engines And advanced security systems are in many ways justify the overestimated cost.

The Swedish Automotive Company Volvo now belongs to the Chinese autoconecerge Geely. Agreement on the purchase of famous car brand. The American giant Ford was signed on Sunday. The amount of the transaction amounted to almost two billion dollars.

1.8 billion dollars is such a price of enterprises producing cars under one of the most famous European brands. For the Swedes, it is unlikely to be a blow to national pride, because Volvo is not sold for the first time. In 1999, the company entered the Ford Corporation, with the Americans it cost 3.5 times more expensive than the Chinese, $ 6.5 billion. The crisis forced discharge extra assets - the Swedish brand became one of them.

"The main goal of the transaction is to find a new owner who shares the opinion of the Ford concern about the future company Volvo. We needed to find a new owner who can develop a business and at the same time to take advantage of the unique features of the Swedish brand. And which also refers to employees. Companies and society in which we work. We found, and I am pleased to inform about this, such a owner in the person of Geely, "says Lewis Booth, Vice-President of Ford.

Finding managed not immediately. We spoke about the plans to sell Volvo back in 2008, only the buyer was not. Negotiations lasted for almost two years, as a result, the Chinese promised to preserve the Swedish closure of autocompany as much as possible.

"Volvo will manage Volvo management. The company will provide independence in the strategic perspective. It will work according to your own business plan. We firmly intend to preserve the brand identity and consider Volvo as a Sweden, with strong Scandinavian traditions," whether shefa assures, Chairman of Geely.

Heads do not have to collect suitcases - headquarters remain in Gothenburg. At first glance, according to the results of the transaction, VOLVO will not fall, but will increase. Plants in Sweden and Belgium will continue to assemble cars, but they will join the production in Chinese territory.

Geely's plans to say a little ambitious, they are simply ambitious. Now the Swedish manufacturer collects about 300 thousand cars per year - a new plant in China should do as much. And this is only the Volvo brand - the general production of the concern will be calculated by millions.

"We put the goal to achieve the production of two million cars a year by 2015. Such is Geely's strategic plan. Our positions are most strong in Russia and Ukraine. In Ukraine, especially - there we have deployed an assembly of one of the models of our company," says Geng Nenger , Geely employee.

Acquisition famous brand Raises the prestige of the Chinese car industry. Volvo will open manufacturers from the subwayless more expensive segment of the European market, their sales network. The Chinese even managed to persuade the union, at first he was categorically against the transaction. But after long discussions, the trade union figures changed the anger to mercy. As they explain themselves, after familiarized themselves with GEELY's financial plans.

"I believe that the company has strength and opportunities for growth, and I look at the future positive. Geely is able to re-make the Volvo company that makes a profit," says Sieren Carlson, head of the local department of the Volvo Workers' Trade Union

In Sweden, 16 thousand people work at Volvo plants, six more thousands work outside the kingdom. Thought the leaders of the trade union personally, the head of Li Shufu. But now, after signing, the suppliers of components, their technologies will become available to the Chinese, which it means, probably, you can not explain. Autoexperts only remains to reason what is better - the future under the Chinese flag or folding production, as it happens with an equally legendary Hummer brand. After all, after the breakdown of the transaction with the representatives of the Chinese car industry, in General Motors decided to say goodbye to this brand.

Volvo - Swedish brand of cars under which sedans are produced, universals, sports cars, coupe, as well as freight cars. Volvo Car Corporation is headquartered in Gothenburg. It is part of the Geely Automobile Holding.

When creating cars, engineers brand especially carefully approaches the issue of security. They have developed the greatest number of innovative technologies in the field of passive and active security Compared to other brands.

When creating, the company was part of the world's largest manufacturer of bearings, lubrication systems, seals and SKF mechatronics. The word "Volvo" was the slogan of the company. Translated from Latin, it means "twist".

Volvo was founded in 1927 in Gothenburg as a subsidiary SKF. Assar Gabrielsson became its managing director, and Gustav Larson is the chief engineer. They immediately announced that the basic principle when creating VOLVO cars would be safety for all participants in the movement.

The first Volvo car left the assembly line on April 14, 1927. It was the ÖV 4 model, which received the nickname "Jacob". The main components of the chassis were developed by Jan Smith, who worked for many years in the American Automotive Industry and borrowed from American cars a lot of technical solutions.

Gustav Larson worked on the creation of a four-cylinder row 2-liter engine with a side location of the valves. Power unit developed 28 hp at 2000 rpm. Maximum speed The models amounted to 90 km / h. The open body with five passenger places was made of sheet steel and placed on a frame from ash and birch. Under the conditions of the harsh climate of Sweden, the open version of the model did not enjoy success. But the PV4 sedan was much more convenient and more popular. Its body was a wooden frame, sheltered not leaf steel, but artificial skin. Declaring the seats, it was possible to get two comfortable beds.

Volvo öv 4 (1927-1929)

In 1928, the extended version of PV4, Special, which was distinguished by a longer hood, the smoothed torpedo line, narrower windshield racks, rectangular rear glass. In the same year, the first volvo truck - Type 1 comes out.

Since its foundation, the company has hatched plans to create a six-cylinder engine. In April 1929, the first model was presented with a new engine - PV651. Under her hood was located 3-liter force aggregate With a capacity of 55 hp PV651 and PV652, which became its successor, were wider and longer than previously produced cars.

Models with a six-cylinder engine helped the company to enter the taxi market, where she sought to get. Only in the first year of sales were implemented 1,383 copies, and 27 of them went to export.

Reliable and secure cars really liked taxi companies. Demand spurned volvo engineers to develop seventeral models TR671 and TR672, which received an elongated chassis. In 1935, the TR701-704 came to the shift with a 3670 cubic motor. cm and with a capacity of 80-84 hp

In 1933, new PV653 (Standard) and PV654 (DE LUXE) were released on the market. They received a fully metallic body, 17-inch wheels instead of a 19-inch, updated dashboard with glove box. From precursors, cars have differed by improved noise insulation: the engine was separated from the chassis with rubber pillows, and the wall between the cabin and motor compartment It was covered with a noise absorbing material.

Volvo PV653 (1933-1937)

Then the model 654 de luxe appeared with a plush salon, two spare wheels and a lantern rear stroke. In 1935, the PV658 and PV659 models came out, which had a significant impact on the appearance of all cars produced. They had a radiator had a slightly tilted position, and the hub covers of the wheels acquired an unusual form. On all wheels were the brakes with hydraulic drive.

In 1935 appears new model With a streamlined design, similar to American cars. It was a Volvo PV36 Carioca, a comfortable, low-noise sedan with an independent front suspension with transverse levers and springs, a solid steel body and high security indicators. Six people could fit in the cabin: three ahead and three days. The seats were spacious and comfortable. In total, 500 copies of the model plus one chassis that Nordbergs Karosseri turned into a luxury convertible.

Volvo Pv36 (1935-1938)

In 1936, the first generation of small Volvo models - the car PV51 appears. It was completed with the same 3.6-liter engine capacity of 86 hp as PV36 Carioca, however, was simpler, affordable and popular. The model was distinguished by a narrow body with unrequited windshield, the presence of only one wiper and modest interior trim.

In the spring of 1939, the company began developing mechanisms that allow switching to gas produced from coal. These developments were more than ever, since in Europe there was a lack of gasoline. After the start of hostilities, the production of civil cars froze. The company switched to the manufacture of special military machines and gas operation devices.

The first post-war car was the PV60 model. She remembered the fans of the brand also as the last car from the generation of huge passenger Volvo with a six-cylinder engine. Her appearance was already old-fashioned, but PV60 was still well offended. What do not say, and it was the last representative of the "old school", very reliable and comfortable.

In 1944, PV444 is presented - a car that has become an epochable for the brand. It was the first Volvo model, which was distinguished by compact dimensions and new design, Repeating current trends showed by American automakers. The car received a one-piece steel carrying body without frame and a new four-cylinder engine with a short flywheel and the upper arrangement of the camshaft. He developed the capacity of 40 hp For the first time on the car installed windshield from triplex. Another weighty advantage of a new model - low pricewhich was 4,800 Swedish crowns. For this amount, the first car was sold in 1927.

Pv444 made his debut at the Volvo exhibition in Stockholm, where 2,300 purchase contracts were signed in 10 days. This is despite the company's plans included manufacturer only 8,000 copies of the model. In total, about 200,000 units were implemented during the production of the car.

Volvo PV444 (1946-1958)

In 1954, Volvo produced a real sensation in the automotive world. She became an open sports double Sport P 1900. Nobody expected this from conservative and focused on the safety of the automaker. The model was developed with an eye on export markets, since the company has already had a negative sales experience of the Kabliolet of the Swedish public. However, this time the car was sold successfully. Still would! In addition to the bargaining appearance and a well-thought-out security system, she could boast a five-year guarantee providing for autocompany's obligations to pay repairs more than 200 crowns. Insurance case included an accident or an accident on the road. Under the hood of Sport P 1900 there was an inline four-cylinder engine with a volume of 1414 cubic meters. See 70 hp.

In August 1966, Volvo presented Model 144, which until 1974 was the most massive in the history of the company. This car featured a large glazing area and a successful exterior design. In addition, he received a lot of innovative volvo security workers. This list included in the front and binding area, unique brake system, disc brakes On all wheels, smoothed, without protruding parts, salon and seat belts for the driver and front passenger.

In 1974, the manufacturer presented a new generation of cars - Series 240 and 260, created on the basis of the 140 series. From their predecessors, another front part, upgraded chassis with front wheels pendant MacPherson, enlarged engines and new four-cylinder motors.

Volvo 240 (1974-1984)

In the mid-70s, Volvo bought the Netherlands DAF Car BV, which allowed her to get comfortable in the small car segment. The first novelty of this series was Volvo 66, which was produced in a bodie of a two-door sedan or three-door wagon. He was equipped with stepless automatic box Transmission and rear drive system.

In 1986, the Volvo 480es is coming from the conveyor, the first serial front-wheel drive model of the brand. She received not similar to the previous works of the company design with nominating headlights.

In 1991, the company represents a SIPS side protection system, and in 1994, it creates the world's first airbags that protect from lateral impact.

In 1999, the division responsible for the release of passenger cars for $ 6.45 billion was bought by Ford Motor. The following year, the Volvo freight division and Renault entered into an agreement on the creation of a single enterprise for the manufacture of cars, becoming the largest European truck manufacturer. In 2010, Ford sold the Volvo Cars of the Indian company Geely Automobile.

The acquaintance of Russian buyers with Volvo took place in the USSR, when from 1973 for the needs of the Sovtransavto, the saddle tractors of the brand were purchased. In 1989 began official sales passenger and trucks in the Soviet Union. Now the brand is represented on russian market three companies: LLC "VFS East", ZAO "Volvo East", which are responsible for the sale of truck cars, and OOO "Volvo Kars", which is engaged in Promotion passenger models. Since 2009, Volvo FH, FM, FMX trucks are built in Kaluga. Investments in the construction of a new plant cost 100 million euros. In 2014, Volvo Group settled the production of Cabin on the full cycle at the factory, invested another 90 million euros.

Despite the separation and different owners, the Volvo brand continues its glorious development as a manufacturer of high-quality and safe cars with a balanced character. Companies are planning to expand production and further enhancement of cars.

In Latin Volvo, it means "I rush", the circle with arrows is only a convenient symbol of steel - the largest industry in Sweden before the appearance of IKEA. The circle and boom symbolize the shield and spear of Mars, which are also alochemical iron symbols.

In 1924, in the Stockholm restaurant Sturehof on July 25 - a day, which in Swedish calendar is called Jacob's Day - Assar Gabrielson and Gustaf Larson decided to create Volvo.

VOLVO Birthday is considered April 14, 1927 - a day when the first car came from the plant in Gothenburg called Jakob. However, the real history of the development of the concern began a few years later. The 20s are characterized by the beginning of the real development of the automotive industry simultaneously in the United States and Europe. In Sweden, truly became interested in cars in 1923 after the exhibition in Gothenburg. At the beginning of the 20s, 12 thousand cars were imported to the country. In 1925, their number reached 14.5 thousand. In the international market, manufacturers, in pursuit of increasing their volumes, did not always selectively approached the components, so the quality of final products often left much to be desired, and as a result, many of these manufacturers quickly ruined. For the creators of Volvo, the quality of quality was fundamental. Therefore, their main task was to make right choice Among suppliers. In addition, after the assembly, tests were required. To date, Volvo follows this principle.

Let's learn the story of this brand more ...

1927 Volvo. OV4 "The Jakob."

Creators Volvo.

Assar Gabrielsson (Assar Gabrielsson) and Gustaf Larson (Gustaf Larson) are the creators of Volvo. Assar Gabrielson is the son of Gabriel Gabrielson, an office manager, and Anna Larson - was born on August 13, 1891 in Cumbers, County Scraborg. He graduated from Noror's Higher Latin School in Stockholm in 1909. He received a bachelor's degree of economic sciences and business at school economists in Stockholm in 1911. Having worked as an official and stenograph in the lower chamber of the Swedish Parliament, Gabrielson received a place of trading manager at SKF in 1916. He founded Volvo and held the position of President until 1956.

Gustaf Larson - Son Lars Larson, Farmer, and Hilda Magnessson - Born on July 8, 1887 in Vintros, Erebo County. In 1911 he graduated from technical primary school in Yerbro; He received a diploma engineer at the Royal Institute of Technology in 1917. From 1913 to 1916, he worked as a design engineer in White and Popper Ltd.

After graduating from the Royal Institute of Technology, Gustaf Larson worked at SKF as a manager and chief engineer of the transmission department of the company in Gothenburg and Katrinholm from 1917 to 1920, he worked as a manager at the factory, and later - technical director and executive vice president of NYA AB GAICO with 1920 to 1926 collaborated with Assar Gabrielson to create Volvo. From 1926 to 1952 - Technical Director and Executive Vice-President of Volvo.

The story of Volvo began with crayfish

How does the book "Volvo Cars" tell, the story of Volvo begins with June 1924, when Assar Gabrielson, the future manager of the brand accidentally met in a cafe with a former fellow students in College Gustav Larson, who will later become the technical director of Volvo. On that day, they brought themselves in the cafe, and Gabrielson offered the idea of \u200b\u200bcreating an enterprise for the production of cars. Gustav Larson agreed that they would have to talk in more detail on this topic, but the proposal itself considered hardly seriously and did not give him much importance. Maybe this idea would not receive development if they were not met for the second time in August of the same year.

Here's how Gustav Larson describes this meeting, remembering Asissara Gabrielson (the article was printed in the Volvo magazine after the death of Gabrielson in 1962): "I accidentally passed past the Sture-Hof restaurant. I saw the advertisement of fresh crayfish, and decided to go inside, where and I saw Gabriel, sitting alone in front of a whole mountain of red crayfish. I joined him, and we began to crayfish with a big appetite. " So, they sat at the same table. Gabrielson had an excellent opportunity to re-discuss his idea. The oral agreement, which they achieved in August 1924, took the form of a decorated document on December 16, 1925.

This document proclaimed the following: "I, Gabrielson, intending to create an enterprise for the production of cars in Sweden I make an offer to G. Larson to cooperate with me in the position of engineer." "I, Larson, accept this offer." Gustav Larson should have developed a new car. Remuneration for this work would be from 5,000 to 20,000 Swedish crowns, provided that production will be released on an industrial level - at least 100 cars per year by January 1, 1928. If the specified level of production is not reached, Larson agreed not to claim What payment is. The drawings of the chassis of a new car were ready for six months before signing this agreement.

On April 14, 1927, the first serial car Volvo appeared on the world - it was the year of birth of the automotive industry in Sweden. On that day, the gate of the plant on the island of Heingen, Gothenburg opened. From the gate left the first car Volvo. It was an open top and four-cylinder engine. The car was sitting by the sales manager Hilmer Johanson.

With its design, the mass-olle designer was guided by American methods. The car was equipped with a 1.9-liter 4-cylinder-meable engine with side valves. Under the designation "OV-4", it was offered with an open body, the option "PV-4" was a sedan.

Short moving to the place where the car expected representatives of the press, passed without incident. But the night was not from the lungs for those who were responsible for assembling the car. The last details necessary for the assembly arrived by train from Stockholm by the previous evening. Hurry, which accompanied the assembly of the car, made itself felt: When in the morning, Eric Carlberg engineer decided to inspect and check the car, it turned out that he could move back only. The main component in the rear axis gearbox was set incorrectly. This beginning was perceived as a good sign: since now, the movement should have been only towards forward.

The car was simply called and uncomplicated - Öv4 and had a gear nickname Jacob (Jacob). The letters öv were indicated that the model is an open-top car, and the number 4 is the number of engine cylinders. Volvo Jacob was designed for American design, had a powerful chassis and independent suspension With long springs in front and rear. The engine developed power in 28 hp at 2000 rpm. The maximum vehicle speed was quite decent for that time - 90 km / h.

At first, the Swedish buyers did not seek to accumulate new cars

The four-line car body was painted in a dark blue, and on this background black mudguards stand out. The open 5-seater Body of Jacob had four doors and was designed from sheet steel on a frame from ash and copper beech. The insanity of the cabin was made of leather, the front panel of the tree. Unlike seats in many other seats, the first Volvo seats were tested. The structure of the wheel of this car was a removable rim, which was installed on the wooden spokes covered with varnish. Among minor luxury items in the cabin could see a small vase for colors, ashtray and (in the sedan modification) curtains on all windows.

New car Faeton's body was worth 4,800 crowns, and a slightly later PV4 sedan was presented, and another 1000 crown was added to its price. According to the plans, the plant must issue 500 cars of each model, however, contrary to expectations, the Swedish buyers did not seek to accumulate new cars. During the first year, it was possible to sell only 297 cars. One of the reasons for such a small number was the requirement very high level The quality of the supplied components and strict control from the manufacturer.

The maximum PV4 speed was quite decent - 90 km / h

A year later, a new model is represented - this is a Volvo Special, the elongated version of the PV4 sedan. Volvo Special was distinguished by a longer hood, thin front racks and a rectangular window from behind. This car has already been equipped with bumpers. At this time, the bumpers have not yet become standard equipment car.

Only in two years later the company was able to get his first modest profits. In 1929, Volvo sold 1383 cars. However, in the late 1920s. The car made a real breakthrough, both in the European market and in America.

For several years of work, SKF Assar Gabrielson noted that Swedish ball bearings were inexpensive compared to the prices of the international standard, and the idea of \u200b\u200bcreating the production of Swedish cars, which could compete with American cars, were increasingly fixed. ASAR GABRIELMSON worked with Gustaf Larson for several years in SKF, and two people, worked together for several years in the British Automotive Industry, learned to admit and respect the experience and "know-how" each other.

Gustaf Larson also had species to create his own, Swedish automotive industry. Their similar views and tasks led to cooperation after the first several random meetings in 1924. As a result, they decided to establish a Swedish car company. While Gustaf Larson hired young mechanics to assemble cars, Assar Gabrielson studied the economic ground for the implementation of their idea. In the summer of 1925, Assar Gabrielson was forced to use his own savings to finance a test series of products consisting of 10 passenger cars.

Machines were collected at the Galco Plant "S Stockholm with the involvement of SKF interests, whose capital of which in Volvo was 200,000 Swedish crowns. Also SKF made Volvo controlled, but capable of growth in the automotive company.

All works were moved to Gothenburg and neighboring Khisingen, and the SKF equipment was eventually moved to the Volvo Production Territory. Assar Gabrielson allocated 4 basis criteria that contribute to the successful development of the Swedish automotive company: Sweden was a developed industrial country; low level salary in Sweden; Swedish steel had a solid reputation around the world; There was a clear need to create passenger passenger cars in Swedish roads.

Gabrielson and Larson's decision to start the production of passenger cars in Sweden was clearly formulated and founded on several business concepts:

- production of Volvo passenger cars. Volvo will also be responsible for the design of cars, and for assembly works, and materials and components will be purchased from other companies;
- Strategically provided by the main subcontractors. Volvo should find reliable support and, if necessary, partners in the field railway transport;
- Concentration on exports. Sales for exports began a year after the launch of conveyor production;
- Attention to quality.

Neither effort or expenses cannot be sorry in the process of creating a car. Cheaper to establish production in the right direction at the beginning of the way than allowing mistakes and correct them at the end. This is one of the main postulates of Assar Gabrielson. If Assar Gabrielson was perceptive in business, then the brilliant financier and the Merchant Gustaf Larson was a genius of mechanical engineering. Together, Gabrielson and Larson controlled two main areas of Volvo activities - economics and mechanical engineering. The efforts of two people were based on decisiveness and discipline - two qualities, which were often the key to the success of the business in the industry throughout the first half of the XX century. Such was their general approach, which laid the foundation of the first and most important value of Volvo - Quality.

Name Volvo.

SKF made a serious guarantor of production of the first thousand car: 500 - with folded top and 500 - with hard. Since one of the main activities of SKF was the production of bearings, then the name of Volvo was proposed for cars, which in Translation from Latin means "I rush." Thus, 1927 was the year of Volvo birth.

A symbol was needed for the characteristics of its Chad. They were chosen steel and Swedish heavy industry, since cars began to be made from Swedish steel. "Iron symbol" or "Mars symbol", as it was called in honor of the Roman God of war, was placed in the center of the radiator lattice on the first passenger light car Volvo, and later on all Volvo trucks. "Mars sign" tightly attached to the radiator the simplest method: steel rim was connected diagonally, across the griller grille. As a result, the diagonal strip has become a reliable and well-known Symbol of Volvo and its products, in fact, one of the strongest brands in the automotive industry.

When the Volvo P1800 sports car has been 50 years old, the Swedish automaker decided to "seem" the car. True, only on paper - to run into mass production a modernized version of the model, drawn by the Chef-designer "Volvo" by Christopher Benjamin, until no one is going to.

At the same time, some experts note that such a car could well find his buyer. The collateral of commercial success would be the glory of the original sports car P1800, which was considered the most attractive Volvo in the entire history of the existence of the Swedish brand. The exterior of the Volvo P1800 coupe in 1957 was created by Designer Pelle Pettersson, while Pietro Frua worked in the Italian atelier. First, the Swedes were going to launch the production of this model on the German enterprise Karmann belonging to volkswagen concernHowever, the disagreements arising in the negotiation process led to the need to search for another partner. As a result, the serial release of the car was started only in 1961, while cars in the UK were gathered, at the factory of Jensen.

The first Volvo P1800 was equipped with gasoline engine Power 100. horse powerHowever, in 1966, a 115-strong unit came to replace. In addition to the coupe, the car could be ordered in the "Cabriolet" and "Universal" bodies. The total circulation of P1800 for 13 years amounted to 37.5 thousand copies.

Parallel Volvo begins to produce its first trucks, which were based on the same "Jacob".

So, starting from the 30s of the twentieth century, Volvo presents all new introductions into mechanical engineering. The new six-cylinder motor was invented, the brake pads were installed on all 4 wheels, the insulation of the cabin is installed, the silencer is installed, the grille appears - and after all these innovations the power of the car does not fall! It is not surprising that the company withstands the global economic crisis. Before World War I, Volvo pleases its buyers with an aerodynamic body.

The 40s passed under the sign of the World War. But Volvo does not lose its position, and even on the contrary - it keeps on the way, inventing the next innovations. Having survived the war and ending the issue of modifications of the car for military needs, it returns to the release of civil cars. Model PV444, after all modifications, conquers the market. The company is increasing production and, consequently, the export of cars.

In the 50s, Volvo makes a big focus on security. Brakes are improved, seat belts. A special committee is being created, which studies various accidents.

In 60 - 70 The company concludes agreements with DAF and RENAULT, which increases productivity and car power. New modifications and models are published - Amazone, models 240 and 345. In the 80s, the production of a car per year reaches a 400 thousandth mark! We should not forget that the company continues to take care of security, as evidenced by numerous awards for modifying the seat belt - the world's first three-point belt, which increases safety by 50%.

The 90s again bring the company's success. Relations are established with the French company Renault in the field of output of passenger, trucks and buses; A profitable agreement has been signed with Mitsubishi and the Government of Holland on creating a new brand. But the main fact of this decade is the release of the model 960, which was equipped with an automatic transmission. A new car was modified with the help of Japanese colleagues from Mitsubishi - a pleasant design appeared.

At the moment, VOLVO brand is a security brand. The streets travel such popular models like S40, S60, S80, V70, XC70, XC90. Machines are chosen for comfort, safety and reliability. Every year, Mark pleases new and innovations, both in the field of safety and the sphere of reliability of the car robots. And, in addition, Volvo produces reliable motors for boats and ships.

And now consider the history of Volvo in chronological order:

1924 - the idea of \u200b\u200bcreating the first machine-building plant in Sweden.

1927 - After three years of preparation, the first car brand VOLVO - OV4 "Jakob", 300 cars collected in the world.

1937 g - the release of new similar models - PV51 and PV52, 1,800 cars are released.

1940s - Modernization of cars for military needs, then strike workers, lack of materials. Design and assembly PV444, a year is available on average 3000 cars.

1953 - the release of a new family type car - Volvo Duett.

1954 - an unprecedented step of the company - a warranty is issued on auto for 5 years! The first Volvo sports car has been produced, which never entered the fashion.

1956 - Mark "Amazon" released.

1958 - Exports of cars Volvo reaches 100 thousand.

1959 - an event occurred, which later gave Volvo to count the most safe machine - The three-point seat belt was invented.

1960-1966 - presented new cars Volvo 1800 and Volvo P 144, which were rightfully considered the most safe cars in the world.

1967 - upgraded child seat, now it can be put against movement.

1974 - The VOLVO 240 model was published, which included all types of security that existed at that time.

1976-1982 - The company produces Volvo 343 and Volvo 760, which the market conquer, Volvo is famous for the whole world.

1985 - a first car with front-wheel drive appears - Sports machine Volvo 480 ES.

1990-1991 - It is developed and installed on the Volvo 850 machine protection from the side impact. The release of the Volvo 960 model, which had a 6-cylinder engine and a capacity of 240 hp

1995 - the yield of famous cars Volvo S40 and V40.

1996 - Now Volvo pleases its consumers with beautiful Volvo C70.

1998 - release Volvo S80 not only comfortable car, but also one of the safest cars in the world, thanks to the protection against a woven impact.

1999 - Volvo redeems Ford to which it belongs to this day.

2002 - a year of big change in Volvo products. Announced the first XC90 SUV, a restyling model S40, S80 was held. Volvo's company has already stepped into the super-power vehicle with S60R and V70R models. The design studio company has been developed for some time their own SUV. All leading European manufacturers, even Posrsche, prepared or began to produce their parquet "jeeps". And finally, in August 2002, mass production of the XS90 model was started.

2003 - at the Volvo Motor Show in Geneva, demonstrated its next concept car from the series "Vision of the VOLVO Future Car Designers". VCC Concept Car (Versability Concept Car - "Adaptable Care Concept").
The model range of the Swedish company Volvo has been replenished with another all-wheel drive car - Following the Volvo S60 and the V70, the company received the company's flagship, the Volvo S80 sedan. This car uses a system similar to the VOLVO S60 used.

2004 - The emergence of long-awaited novelties of the Swedish company: VOLVO S40 and Volvo V50 cars. The new Volvo S40 is 50 mm shorter than the preceding model, but despite this, Volvo offers properties and qualities inherent in large Volvo models.

2005 - Japanese company Yamaha released the first engine for the new Volvo XC90 V8.

2007 - the anniversary year of Volvo began with a motor show in Detroit, where the new conceptual XC60 represents. Looking back and looking after the characteristic features of cars that the company produced over the past decades, in a new car you can hardly learn Volvo. Conceptual model XC60 is a bright crossover. In the design of the car implemented unusual solutions that endow the XC60 unique appearance. In the same year, Volvo brings to the market new versions of their leading models - V70 and XC70, the debut of which took place on the Motor show in Geneva.

Well, pro modern models You are all probably aware of the promotional articles in the media.

sources
http://www.tneo.ru.
http://www.swedmobil.ru.
http://avtomarket.ru.
http://volvo.infocar.com.ua
http://www.volvoclub.ru.