The history of the Mercedes logo is Benz. What does Mercedes sign mean? Modern Mercedes model emblem consists of an image

The Mercedes brand logo is considered one of the oldest. The three-spin star was patented back in March 26, 1901, and as a logo of Daimler Motoren Gesellschaft was adopted in 1909. Then companies produced engines not only for cars, but also for sea ships and aviation. Therefore, the three end of the star is a symbol of power over the three elements - the earth, the sea and air.

But it is believed that the idea of \u200b\u200bthe star arose in the 1880th, when the founder of Gottlib Daimler (Gottlieb Daimler) painted her in a letter to his wife, denoting the place for their home in the city of Daitz. He believed that in the future this three-pointed star will be depicted over the roof of his own automotive plant, symbolizing prosperity. Gottlib did not lose, the company really flourished and does it to this day.

Also, one of the versions, three ends of Mercedes Star are three people who played a major role in the emergence of a car of this brand. Wilhelm Maybach - inventor of internal combustion engines, Emil Elling - Austrian consul and a racer who financed and not enough of his own strength invested in the development of the enterprise. Mercedes - Daughter of Elinka, in honor of which the car was named.

There is another interesting version of the appearance of a three-pointed star. The rays of the stars are the canes of Gottlib Daimler, Wilhelm Maybaha and Emil Elling, which they crossed in a quarrel. Then everyone pounded his line and could not agree, which logo would be from the company. The situation was allowed a little Mercedes, which at the time of quarrels shouted so that the men stop swearing, because the fate of the company in their hands. Literally in their hands were canes that, having connected, depicted a three-pointed star.

Among the consumers there is also a version that a three-pointed star is a symbol of a woman with widespread legs and stretched up. Just as before on the noses of the ships, the figures of female goddesses, protecting the ship in the sea, were located on Mercedes cars, a logo that protects the car on the roads was located on Mercedes cars.

In parallel with Mercedes in 1903, Karl Benz registered his logo - the steering wheel with a stylized inscription "Benz", and in 1909 he changed the wheel on the laurel wreath, which symbolized victories in car racing.

In 1926, Gottlyb Daimler and Karl Benz united in Daimler-Benz AG and the logos were "connected" - the three-spin star became married a laurel wreath.

In 1937, the logo was simplified by removing a wreath. Now the star has been described simply around. Since then, the emblem does not change, except for small variations in color decoration.

Even a small child today represents what the Mercedes car brand icon looks like. The famous three-pointed star changed little for the period of development of the company and today is one of the most recognizable logos in the world. However, despite the wide fame of this emblem, few people know what sense is the Mercedes icon.

Moreover, the answer to this question is ambiguous and has several rather convincing theories, so the Mercedes emblem is closed by a certain curtain of the mystery. Below we will present you the most interesting and unusual versions of the origin of this symbol.

Airbender

Daimler Motoren Gesellschaft in his early years, when she was only founded by Gottlyb Daimler and Wilhelm Maibach, has not yet been engaged in serial production of cars. The company generally thought of the founders as a manufacturer of effective internal combustion engines, which would be applied not only for ground machines, but also for ships and aircraft. According to this version, three rays of the stars, which to this day decorate the Mercedes logo, mean three elements, in the direction of which the company planned to develop: Earth, water and air.

A convinced dreamer

This story refers to an even earlier time when the previously mentioned company has not yet been born. There is a legend that in times when Daimler became the technical director of the Department of Deutz in Cologne, he decorated the wall of his house with a three-pointed star, and very resistance to it. Once he told his wife that someday this star would rise above his own factory and would mean flourishing his case. Indeed, after a while, this symbol began to be used as a Mercedes corporate identity icon.

Three-ends stick

At the beginning of its path, the company was engaged only by the production of engines. However, after some time, the company produces several racing cars under a contract with Emil Elling. These cars had a huge success, so DMG starts the serial production of cars under the brand name Mercedes.

At that moment, the brand had three owners - Daimler, Maybach and Allenk himself. The latter was confident that the right to choose the logo will remain behind him, since he gave this brand of cars, and even his brand name was received in honor of his daughter. Daimler and Maybach did not share this opinion, as a result of which the conflict was called. Three in the rustling put their ascent forward, and the resulting picture of them was very impressed. The value of this sign is the unity of the company.

Symbol of winners

Observation people know that a long time the sign of Mercedes was not just a three-pointed star circled around. The fact is that a laurel wreath was depicted on the emblem, which surrounded this star. The origin of this symbol is also quite interesting. After the success of the Mercedes car in a series of races, the owners of the company decided to marry this by adding a laurel wreath to their logo that meant the winners.

The sign "Mercedes" today is known to all people. Even those who weakly understand the topic of cars. Mercedes-Benz is a world-famous concern, and the cars produced by him have proven themselves as luxurious, expensive and high-quality. And on the hood of each model there is a three-beam star. What does it mean? How did this character appear? It is worth understanding.

date

The mark "Mercedes" appeared in 1925. He arose shortly before the moment that the fusion of the two company - DMG and Benz & Cie occurred. Firms united a year later, in 1926. And the new enterprise has become known as Daimler-Benz AG. This event subsequently marked the emergence of a new car brand. He today is known as Mercedes-Benz. Together with the emergence of this company, the co-founders also had the desire to preserve their traditions.

Interestingly, the logo itself was registered as a trademark in 1909, August 6th. And what is the most interesting, laurel wreath and the "Mercedes" star have a completely independent start.

History

In the distance 1886 and did not even suspect the existence of each other. But it was in that year both entrepreneurs created their own cars, driven by an internal combustion engine. Then they registered their own trademarks. And again, at the same time - in the summer of 1909. Two companies seemed to be competitors in advance for each other. Their founders asked a certain direction of development and began to use the new emblems on the machines produced by them.

But then, as mentioned above, the merger of companies. And there was a common logo - the three-beam star Mercedes and the Benz laurel wreath. Although Daimler still used another emblem option when he created his cars. The inscription "Daimler" was simply mounted on the hood, and the mythical phoenix would be soared.

The appearance of the trade name: the story "Daimler"

So, about the sign "Mercedes" then it will be possible to talk in more detail, but now it's worth saying a few words about the title. Regardless of how the founder is called the Founder - DMG or Daimler, the cars were to somehow be called. Therefore, the firm agreed in 1900 with such a person as Emil Elling. He was engaged in selling innovative engines and cars. And at that time, Elinuk was the largest car dealer, which was produced by DMG. He, strictly speaking, and gave the name of cars. Mercedes - it was his pseudonym, which he used to participate in racing. And on the very moment, then it turned out that this is the name of his beloved daughter.

So in 1902, June 23, the Daimler company filed an application for registration of this name as a personal trademark. And after three months, the brand has gained legal protection. New was the inscription "Mercedes", curved like an arc.

Trademark Benz.

Since the sign "Mercedes", which all of us is known today, has a "double" story, then the company must be touched upon by Benz. Or rather, how she advertised himself at the beginning of the past, the XX century.

The founder did everything just - he created a memorable inscription, on which the words Original Benz were concerned. It was decided as if it was to put inwards in the gear wheel of black. It looked very impressive and really remembered well. Then, however, the last part of the emblem became the central element - the Original console decided to remove. And the gear blade was replaced by a laurel wreath, which is a symbol of victory. And since the company reached considerable success at that time in the production of cars, it was very symbolic.

Star formation

The story of the sign "Mercedes" is very rich and complicated. After all, the company itself comes from two companies, so that the trademark, accordingly, could not fail to undergo changes.

The formation of a recognizable three-beam star began shortly after the adoption of the name "Mercedes". The idea was suggested by Paul Daimler, who is the Son of the founder of the company who sent to the world in 1900. The three-beam star has become a symbol of the fact that the production engines "Damiiler" are used everywhere - on Earth, in the air and in water. After all, the power units who produced the company went to aviation and the vessel, and in the car.

Initially, the star did not have a rings that it is now difficult to imagine. It appeared in 1916. The "Mercedes" sign on the hood was much more convenient to place, and moreover, it looked much more organically. And then, after another five years, it was decided to add a star in a wide ring - it was placed on the radiator.

And after the merger of the Daimler and Benz companies, in addition to the titles, it was also decided to combine their logos. From each brand was taken something, special. "Daimler" left the star, and the head of the company "Benz" proposed to conclude it in a laurel wreath. The decision was made, so in 1927, October 7, the name Mercedes-Benz and the three-beam star, concluded in the wreath ring with the name of the company inside, were officially enshrined behind the new company.

Many people wonder what the Mercedes sign means. The answer was given above - in this logo is embodied the fact that the company's engines were used in aviation, in the fleet and in the machines. But many people decided what is called, dig deeper. And some information turned out to be very interesting.

So, the circle is a symbol of movement, protection, prosperity and concentrated energy. Another circle is eternity. Maybe this is an accident, but after all people who go to Mercedes, are successful, energetic and confident.

And what does the "Mercedes" sign mean, that is, the three-beam star? It turned out, and in it you can see something special. This sign is related to other words - this is an all-seeming eye, a symbol of fate. In many nations, this symbol means a huge strength, power, strong spirit. It can also find a reflection in Mercedes - after all, we all know that these cars are fast, powerful, dynamic, reliable.

And finally, the very number of rays - three. You can tell about it for a long time, deepening in numerology and esoteric, but this does not apply to the topic. So you can say only one thing. The figure three is synonymous with excesses, well-being, abundance. "Troika" - the desire, sometimes even greatness, success. This figure is more than magical. And definitely, all of the above is reflected in this emblem as a Mercedes car sign. People who are known what kind of cars, of course, will agree.

Location emblem

On the hood is always located two "Mercedes" emblems. To date, there are several options. On the example of the "five hundred" popular in the 90s, it is possible to see that the three-beam star in the ring is proudly toured on the hood, and a little lower, at the very top of the radiator lattice - the same sign, but enclosed in the laurel wreath and with the name of the company.

Now there are still models with a large star in the ring in the middle of a radiator lattice. But nevertheless, the sign with a wreath with a wreath is also modest on their hood. There are options (usually tuning), combining two prominent options at once. Star on the hood in the ring and on the radiator grille - in the middle. In general, mass options. But the star on the "Mercedes" in any case is always. If this is unless this tuning studio from the pipelines, often instead of a star on the grid, have a stylish volumetric letter B. Although everyone else knows that it is Mercedes.

Perennial success

"Mercedes-Benz" is a sign that carries not only a certain meaning, which was told above. If you look from an ordinary human point of view, then this is an incredibly expensive brand. To date, its cost is more than 16.505 billion euros! And this concern is unanimously recognized as the best German brand. And the most expensive, naturally. And it is not surprising. The brand was formed over a hundred years. Over the years, a huge amount of forces, money and nerves of its creators, developers, specialists of various industries were invested in Mark. Not one hundred people tried to make a "Mercedes" not just a car brand, but a legend. And it was possible. Today, people seeing man who rides the car of this brand, understand - he has money. He is successful and wealthy. He probably confident in himself and in his abilities. Because only such a person can afford the car of the highest German quality. These cars are elite, expensive, reliable, prestigious, safe, comfortable, exquisite from the inside and stunning outside. And of course, technically perfect. This is what you can say about Mercedes cars.

In 1880, the entrepreneur Gottlieb Daimler decorated the wall of his own home by a three-beam star using it as an overag.

In 1900th, the first flight of the airship of the design of the Ferdinand Graph Country Background was held.

Airship, LZ-1, 1900

The airship was called LZ-1, the graph itself was ruled. The volume of gas in the apparatus was 11,300 m³. He was slow and clumsy. In motion, it was given two weak engine "Daimler" 15 liters. from. After 20 minutes of the flight LZ-1 had to land on the water of the Lake Boden.

Mercedes Elaineek, daughter of a rich Austrian businessman who had a passion for cars, in October 1901, when she was only 11 years old, demanded that the cars he intended to buy had her name. Since 1901, Mercedes has become a trademark of cars produced by the German company Daimler Motor Geellshaft.

The logo of the company star became only in 1909. The three-beam star symbolizes the success of the brand on land, in water and in the air. This is explained by the fact that the owner of the brand, the company Daimler, was produced in addition to cars ship and aircraft engines.

The creator of the first car with a gasoline engine, Karl Benz, registered his trading sign in 1903, the steering wheel, which in 1909 replaced the laurel wreath.

In 1921, only a three-beam star in a circle remained.

In 1926, the fusion of Benz and Daimler companies occurred, forming the world-famous company Daimler-Benz AG. The combined emblem was the three-beam star Mercedes Benz in a laurel wreath or in a circle.

There is also another and more common version of the emblem. Three rays are the names of three people: Wilhelm Maybach (Great Designer), Emil Erintuk and his daughter Mercedes.

The "king of autoconstructors" Maybach was one of the first who began to apply internal combustion engines. Consul Austria, Eners, invested a lot of money and strength to make engines for machines much more powerful, and the enterprise on which they were produced more successful. The name for the car "dares" the daughter of the consul -

The first version of the Mercedes emblem is more believable and is organic than the second. But there is another story that is attributed to the emergence of a three-beam star. There is an opinion that a female figure with widespread legs is inscribed in the circle and highly raised above their heads. Such a symbolism echoes ancient times when female heads or shapes were cut on the noses of the ships. This symbol was considered the keeper of the ship. So on Mercedes, the goddess protects the car in brutal asphalt jungle.

According to the rating of the consulting agency Interbrand, the Mercedes brand ranks 11th in the world. Also, this car brand is the most expensive in Germany. The Mercedes brand was created for over a hundred years. Consciously or unconsciously, the creators of the brand filled it with a certain meaning, which entrenched forever. Associations that cause this car are unchanged: quality, conservatism, reliability, prestige and safety.

Today, perhaps, there are quite a few people who at least once did not see the Mercedes brand, or as a last resort did not hear about this legendary German brand of cars with a very memorable emblem. But many are aware of why this is exactly what he came from.

We will try to tell our readers the story of creating this brand, which today is one of the most expensive and prestigious in the field of mechanical engineering on our planet.

In 1880, the entrepreneur Gottlieb Daimler decorated the wall of his own home by a three-beam star using it as an overag. Daimler Motoren Gessellschaft logo has become only in 1909. It was a symbol of applying daimler engines in the air, on Earth and in water, so the company also produced aviation and ship engines. Interestingly, in the same year a four-beam star logo was registered, but, as can be seen, he was not popular.

The name "Mercedes" is obliged by his advent of the daughter of Wilhelm Maybah, which was the name of Mercedes. Interesting is the fact that the Latin root of the word "mercy" was literally translated as "profits, remuneration", then "redemption".

The creator of the first car with a gasoline engine, Carl Benz, registered in 1903 his trading sign - the steering wheel, which in 1909 replaced the laurel wreath.
In 1926, the fusion of Benz and Daimler companies occurred, forming the world-famous company Daimler-Benz AG. The combined emblem was the three-beam star Mercedes Benz in a laurel wreath or in a circle.

According to the rating of the consulting agency Interbrand, the Mercedes brand ranks 11th in the world. Also, this car brand is the most expensive in Germany. The Mercedes brand was created for over a hundred years. Consciously or unconsciously, the creators of the brand filled it with a certain meaning, which entrenched forever. Associations that cause this car are unchanged: quality, conservatism, reliability, prestige and safety.

By the way, if you are the happy owner of the car of the above brand, then you can directly learn from the house to know its current cost, using such an interesting Internet service, as "Online assessment of a car", with which you can learn at any time, what money equivalent represents Your favorite "MERS". Although, even if you own another nonsense, then this service will still be able to help you in the assessment of the car.