The history of the car rental began exactly 100 years ago. In 1916, American Joy Sounders passed his old Ford for rent from payment of 10 cents per mile. High cost of cars and low income of the population did not give this business at that time to develop fast enough, but already in the 60s of the 20th century, car rental was used in the USA and Western Europe in great demand.

Russia today is, of course, not America began the beginning of the 20th century, but the share of transport rental in the general market of services and now we have not very great. However, recently there is a positive trend in the field of car rental, so if you are an active businessman, and you have a desire to invest in an interesting thing, we propose to consider the business plan for car rental.

Is it possible to earn in Russia at the car rental

In Russia, such a business, like car rental, has never been considered a simple earnings. Significant investments, a large amount of risks and the absence of a constant flow of customers - all this does not contribute to the influx of investments in this species Activities.

In order for the rental began to successfully function and bring profits to its owner, several mandatory conditions should work:

• the attractiveness of the city in which the rental is available for foreign tourists;
• high level of earnings of the citizens themselves;
• suitable infrastructure ( good roads, Availability of service centers for car repair, etc.).

Listed criteria correspond to only major cities. Therefore, if an entrepreneur has such an idea as the organization of car rental, then more promising to embody it in Russian metropolitans.

However, it is impossible to say that in other cases, the car rental as a business is completely not suitable.

Making some changes in the procedure for providing rental services, a businessman will be able to earn a profit in a small town, renting cars.

For small cities, an entrepreneur must focus not on the benefits of a rolling car before public transport, and on renting a car luxury class for executive needs and festive events.

In any settlement, people order beautiful cars:

• to meet guests or business partners;
• to celebrate weddings and other important family celebrations;
• for servicing parties, etc.

If the entrepreneur finds the opportunity to establish the provision of representatives of these needs of residents and guests of the city, then his business undertaking will be able to become quite successful.

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Amount of investment in car hire

To open the car rental as a business, the tasks of which include providing customers with services for the temporary paid use of cars, you will need about 13 million rubles or 200 thousand US dollars.

This money will go to the formation of a park from cars of different classes, rent a room in which a fleet will be kept and registering an enterprise in the federal tax service.

You have the right to decide on your own, for car rental. preferable if you plan to cooperate not only with individualsbut also with organizations.

Current expenses will include personnel pay. For a small rental, there is enough state of four employees: two administrators, mechanics and cashier.

Regular expenses also include:

• communal payments;
• taxes;
• payment of services of a security company.

Important! When registering an enterprise that will carry out car rental activities in the FTS, it is better to immediately choose a simplified tax system "income-expenses". The fact is that cars will need to put on the balance and pay for them transport tax. When USN "income-expenses" you will be able to pay for transport tax to include in costs, thus reducing the taxable base.

Thus, according to the business plan for car rental, it turns out that quite large initial investments are compensated by low monthly expenses, which positively affects the overall return on the entire project.

Business plan for rental of executive cars for celebrating celebrations, holding parties and meetings of guests is a budget version of this idea. It is enough to purchase two or three cars and hire one administrator.

With these resources, you can ensure the entire business process of the car rental of this type.

Most often, festive transport is available for rent along with the driver. On the one hand, this will increase the cost of labor, on the other, it minimizes the risks of the transfer of the car into third parties.

How to attract customers

In major cities, customers are more trusted by network car rental. There are several such networks in Russia, which can be purchased by a franchise and start working under the guidance of a well-known brand.

But the requirements for fleet, personnel and quality of services provided by the franchisee are rather tough.

Working on a franchise, the entrepreneur will not be able to decide independently to whom and how to transfer a car for rent. Terms of the transaction obligate to carry out strict selection of customers to reduce the risk of theft or damage:

• age qualifications (from 21 years);
• the presence of a confirmed driver's experience;
• major cash pledge.

If we are talking about a small rental of executive cars, then you need to start working with restaurants, entertainment complexes and wedding salons.

How quickly the car rental will pay off

If before opening car rental, the investor has invested 200 thousand US dollars, then payback can be calculated based on the following positions:

• 10 cars with a rent of about 4 thousand rubles per day will bring 600 thousand rubles per month, given that only half of the car will be rented;
• monthly costs and advertising will amount to about 200 thousand rubles;
• 400 thousand rubles remains to repay the initial costs.

With such an intensity of work, investments will be returned after 2, 5 years. This is a fairly long payback period.

But if the entrepreneur finds the opportunity to take the maximum number of transport to the rental, its income can be increased to 1 million rubles, then the business will pay off for only a year. And it is quite real.

If you are interested in the automotive business with less initial costs, appreciate the attractiveness of other commercial ideas. Find out,

Have you decided to do business, and want to get a small passive income? Having a small amount of money, you are considering the option to buy a car and pass the car for rent in a taxi. It is impossible to call it completely passive - it will be necessary to work and control everything. In such a business there are a lot of nuances and pitfalls. For example, buy only one car and pass the car to rent anyone - very risky and dangerous. Below, a business plan is drawn up, which will show whether to rent a car for rental? Exemplary calculations are taken for the city in which 1,000,000 people live.

So, to start this business, the first thing we need is cars (10 pieces). Give preference to Russian auto industry or foreign cars? We prefer budget foreign cars, as in basic equipment Air conditioners are installed on them, and taxi customers in a hot period of time cause exactly such cars.

1. Buying 10-and-car Reno Logan, from budget cars, they are not whimsical. The chassis from these cars is very strong, many sales representatives go on them. The car must be equipped with air conditioning. 400,000 rubles approximate cost this car, Total 4,000,000 rubles your first investments.
2. You will definitely need to open an IP in the implementation of taxi transport. To do this, go to the tax inspection to apply and pay the state fee. Get for each car in the Ministry of Transport of Your Region a special permit for taxi transportation - 33,000 rubles. Cases issuing permits from the date of application of 30 days. To do this, you need to send the relevant documents to the Ministry of Transport of Your Region:

• certificate of registration of IP;
• certificate INN;
• copy of the applicant's passport;
• copy of registration certificate vehicle;
• a copy of the lease agreement or a vehicle lease agreement certified by the applicant or a copy of a notarized power of attorney for the right to dispose of the vehicle.

Patent for doing this activity up to 10 cars costs 65,356 rubles per year. Contributions to the FIU and Socystrakh will amount to 27,990 rubles.

1. Be sure to think about car insurance, OSAGO or CASCO? This is at your discretion. Casco compensates for any damage, no matter who is to blame, but it is expensive. OSAGO acceptable option, but risky, compensation You will only receive if your driver is not a culprit of an accident. At the same time you understand that you need to acquire an unlimited policy. Casco - 70 000-140 000 rubles per year, OSAGO - 25,000 - 35,000 rubles per year (we choose the OSAGO). All cars should have special insurance speaking that the car is used in the field of taxi transport. If you do not take into account this moment, then with an accident you can stay without compensation for damage, and you will be presented a fine of one thousand rubles.
2. Installation of gas equipment (1 car - 25 000 rubles). Make sure that the gas cylinder does not occupy most of the trunk. Outcome 250 000 rubles.

Almost all taxisi chosen this type of fuel - saving 40%, so this is an inevitable need for you. (Be sure to decide the issue of a discount when servicing equipment)

Additional options needed for work:
- GPS navigator 4 000 rubles / 10pcs / 40 000 rubles
- Music, covers, first-aid kit, fire extinguisher, sign emergency - 5 000 rubles / 10 pcs / 50 000 rubles
- DVR 3 000 rubles / 10 pcs / 30 000 rubles
- Purchase winter rubber and discs 120,000 tr. (12 000 - 4 wheels)

Final investments before renting cars: 4,866,346 rubles.

When everything is ready, the machines are equipped with everything you need, documents on your hands, you need to start earning.

Where to look for a client and how to rent a car?

So, everything is ready for you, and you need drivers to hand out them for renting under a taxi. It is not necessary to give an ad in the newspaper and take a car in a taxi to the first oncoming drivers. The first thing you have to do is to know Taxi's addresses in your city who are gaining drivers exclusively with their own transport. You will need to agree with the director, brigadier to pass 10 cars for daily work in a taxi and find the relevant people to work. We strongly recommend personally attend casting drivers, and give preference to people with a driver's experience more than 5-7 years. It is better to take people to work with age 40-50 years old - they are more accurate drivers according to statistics. Make sure the employee has a local regulation. Each car will work 2 people at 12 o'clock per day. approximate cost The car to work in a taxi per day in the city of Millionnik is 1,000 rubles. The driver who will work on the rental car must give you 500 rubles per 12 hour shift. At the same time, all the costs of repair and maintenance of cars for delivery under the taxi lie on you. Talk about it below.

Let's summarize how much profit we get, from passing the car for rent in a taxi. Your "dirty profit" per day from one car is 1,000 rubles. But you must understand that people are not robots, and cars require maintenance - and this is a small simple. Net profit will be 800 rubles per day, and a month 24,000 rubles from one car. 10 cars - 240,000 rubles.

Not bad, right?

Now you need to talk about the possible risks and dark sides of the rental of the car. To hand over one or two cars under the taxi does not make any sense. Everything can happen to the machine: accident, driver fraud, breakdowns - your passive income will become a strong headache. And if you have 10-15 cars, even if something is unforeseen, your case will make a profit.
With each driver, you will have a notarized agreement on renting a car for rental. It is desirable that the company's management of the firm in which drivers will work will help. The driver is fully responsible for the external damage to the machine. Drivers will work on shifts, therefore it is necessary to draw up a report to the reception and delivery of the car between them. Another hint, which will make life easier for you - agree with the team of taxi drivers so that he controls the workflow of drivers, and notified you on any important occasion (naturally for a certain percentage or rate).
If everyone competently do, then rent a car for rent in a taxi profitable.

Now it is necessary to talk about the repair and maintenance of cars.

Each car per day will take place 400-500 km, taking into account the weekend - approximately 10,000 km per month. It turns out you need to change the oil every month (replacement of oil 2 000-2 500 rubles per machine). It is not suiced, I want to tell you, and therefore you need to find a car service where you, as a corporate client who drives to the replacement of 10 cars of a taxi every month - will make a permanent client discount. There are other consumables that require timely replacement: brake pads, clutch, running, etc. You need to conclude a contract with automotive warehouses for the sale of spare parts and suppliesSo that they sell the goods at wholesale prices. Do not wait from the drivers of the career operation of the machine in a taxi. During the year of work in the field of taxi, the car is more than 100,000 km. In principle, serious investments for this period will not be required, but then the breakage will be more often more often. In such a situation, many businessmen sell cars on secondary market And buy a batch of new cars. It usually happens after 2 years, when the engine resources on the outcome. At first glance, it may seem unprofitable, but the taverged cars will be more and more simple in repair, and this time and your money.

Exemplary calculations of this business for car rental under taxi and earnings per year

4 866 346 rubles Primary investments this business When buying 10 cars Reno Logan.

Profit from one car, which is renting for a taxi - 24 000 rubles Minus 2500 rubles Monthly replacement of oil in the engine, minus 1 200 Brake pads (once every 2 months) Total 600 rubles per month on pads \u003d 20,900 rubles and deduct transport tax Approximately 90 rubles. Net income from one car will be 20,810 rubles.

We consider that all organizational events occupied 2 months, thus, 10 months we have worked and earned 2,081,000 rubles. For the year you can already earn 2,497 200 rubles. Taking into account how much it was invested, he did not pay off, but you have cars that can be beneficial to sell about 300,000 rubles per piece, if you do pre-sale preparation. It turns out, you can earn about 2.5 million rubles for the year. and return 3 million rubles. From the sale of cars. Approximately net profit will be 630,854 rubles. You can also buy a batch of new cars and also to take them in a taxi. As practice shows, then cars that are surrendered in a taxi serve two years with timely service, then they are not profitable and maintained.

Little pin

Delivery of the car for rental under the taxi is a profitable business, if all the details thoroughly think over and invest big money. Usually, people are engaged in such cases who have worked in a taxi (driver, leader, brigadier, mechanic) and understand all the nuances. Owners of car services, auto shops, small taxi firms - will be great to feel in business rental cars under a taxi.

The beginners at this field will have not sweet, especially if you put the latest money. You must understand that the delivery of the car under the taxi is not the delivery of real estate, with transportation can happen anything (accidents, hijacking, fraud, unfair behavior of the driver, natural disaster). For you, all this should be the costs of production.

It is better to give cars for renting a taxi to family people, who have children who have children, they will need this work, and they will be careful to ride. Change all consumables on time, do not let the case on samonek. Almost everything needs to be controlled. By more often, drive cars to adjust the gathering collapse. Large taxi companies acquire cars in leasing, it is very profitable, but accessible only to large businessmen with a good reputation. You have an IP, so any items that will be needed for cars are purchased in stocks at wholesale prices. Every month during any car downtime, spend your personal test drive to determine the suspension status. Remember, you need to save in this business on everything you can. Business for renting cars under a taxi is in demand, many people have no opportunity to buy new carAnd they willingly use the opportunity to rent it for work in a taxi.

Good luck in business!

Want to organize a business for renting cars? Then read detailed instructions From the first person from the owner of the rental point of Starikova Natalia.

Car rental - This is a business for providing vehicles for temporary use.

Subjective look

Before renting a car rental, my husband and I myself have been using the services of renting cars for many years. Whether it is Moscow in which we lived at one time, removing the apartment, St. Petersburg, the Black Sea coast, where the presence of four wheels do the rest much more interesting and more diverse, or my hometown, where we periodically fly to visit.

Communicating with us with people who gave us cars, we gradually penetrated the desire to engage in this type of business, especially since the information they shared, allowed to avoid mistakes of many novice car rentals. Perhaps the idea of \u200b\u200bits own point of delivery of cars for rent and remains in the plans if it were not for circumstances.

Decree, mortgage and car loan are beautiful individually, because they mean a family, a separate apartment and a new car. But all together, these three phenomena become a very heavy burden, which falls entirely on men's shoulders. Shortly before I stopped working, we bought me a car, paying for which it was to stay for three years.

Once, considering how much money remains after paying all contributions, I made a site on the knee about a new car rental in our city and placed several free ads on city boards. Calls went fast enough. Naturally, I called that I explained that all the cars in acceleration, and there is only one in stock. Most were too expensive, but there were those who all arranged. A month later, I calculated the results, in 30 days the car brought one and a half of the monthly payment. After another month, we bought two used budget foreign cars, and the matter went.

True Life: car rental statistics

What is the car rental market today? What money is spinning there, and who uses car rental services?

For a long time, it was almost impossible to detect reliable information on these issues. After long searches, I found a press release of a major marketing agency in Folio Research Group, whose specialists in the first half of this year investigated the car rental market and published some results.

So, in 2012, 27,200 cars were leased in the country, of which 76% had to be in Moscow and St. Petersburg. The volume of the market amounted to 21.8 billion rubles.

It turns out that one car brought its owners on average 21 800,000,000 / 27,200 / 12 \u003d 68 thousand rubles. per month. Given that it includes expensive limousines and business class foreign cars for corporate clients, the figure looks plausible.

The proportion of individuals (who took the cars not for solemn events) among customers of rental items amounted to 16%. It turns out that outside the two capitals to the services of ordinary consumers officially proposed 27200 * (1-76%) * 16% \u003d 1044 Machines! For the whole of Russia! In my opinion, it speaks about the huge potential of the market.

As for the structure of demand, it looks like this:

Statistics are taken from the Russian Newspaper. The survey was held three years ago, but during this time a little changed. Like then, today most customers go to the car rental to take a replacement car when their own car It is in repair, or old sold, and the new has not come yet.

Car rental as a business from my point of view

I believe that renting cars is a wonderful business idea.

1. First, she does not require high investments. You can start with a pair of cars and expand gradually. A park in 10 cars will allow you to have a sufficient level of well-being and engaged exclusively by your favorite affairs. In the absence of force majeure, you are inserted only once in the buying car itself. After that, it remains in a timely manner in terms of inspection and pay for insurance. And when the car will work out a certain amount of resources (after 2-3 years), you can sell it (in the worst part of the parts, but they also cost somehow).
2. Secondly, she does not require high time costs. You can conduct business and work in parallel at the main job. During the day, you are responsible for calls, and after 18 hours it is enough just a couple of times to drive into the parking lot to accept and pass cars.
3. Thirdly, she does not require unique personal qualities and professional skills. You do not have to be a talented seller, possess creativity and special ability to convince. Nowadays, the car is the subject of the necessity, so the service will sell itself.

Legal issues

Organizational form

You can register as IP or create a Ltd. For a small rental office, where one person is both the founder, and the only worker, easier to register as an individual entrepreneur. Registration in the tax service itself will be much easier, subsequently you will not have to keep accounting and comply with the procedure for conducting cash transactions. Being an IP, you can freely dispose of the received money.

Another point is associated with taxation. To withdraw money earned by LLC, you can ask yourself as a salary as the director (then you will have to pay another 13% NDFL) or as dividends (only once a quarter, in this case the NDFL rate will be 9%). OKVED code choose 71.1 "Rental passenger cars».

More information about all organizational steps that must be done to open your business, read in our material how to open your business. And an article that it is better to open an IP or LLC will help you understand which organizational form is better suitable for your chosen activity.

Taxation

Car rental services allow you to choose one of three special modes Taxation: USN 6%, USN 15% and patent system. If you acquire cars under the sale contract, it is more profitable to pay tax according to a scheme of 6% from income. If cars are taken into lease, it is more convenient to pay 15% from the difference between income and expenses, because leasing payments reduce the tax base. Finally, you can buy a patent, its value is set in each region separately.

I was registered in Moscow, according to the law of the city of Moscow "On Patent Taxation", the potential income from the provision of rental services was established in the amount of 900 thousand rubles. in year.

The cost of a patent will be 900,000 * 6% \u003d 54,000 rubles. in year. I show a smaller income, owing cars by ownership, so I preferably pay 6% of the income amount.

Want to know how to save on keeping tax accounting? We offer you an online review of the online service "My business", which allows the entrepreneur to independently lead all accounting, without resorting to professional accountants, and at the same time not spending a lot of strength and time on it.

Organizational problems

We turn to the most important - details. As you know, it is in them hiding the devil. With regard to business, this is at first glance, minor questions, for which you sometimes do not pay attention. Communication with sales managers in Trade-in car dealerships, employees and owners of car rental points, in which I myself took the car, showed that it is usually ignoring these "little things" and leads to the collapse of business undertakings. And yes, they do not write about it in the collected Internet articles with examples of business plans written by people who do not have the slightest concept about the features of the functioning of a company of a profile.

Immediately say: I write only about what I know from the inside, that is, about the activities of a small company located in the prosperous city of district importance in Central Russia. Large metropolitan companies play by their rules that I know solely theoretically.

Choosing a car

The most important thing is to choose the models from which the backbone of your fleet will be. In solving this issue, you should focus on customer requests. People who want to take a car from us are divided into three categories. Most often wants "Something cheaper". This is understandable, considering that the monthly cost of renting the cheapest car (including all discounts) roughly coincides with the size of the average wage (according to these State Statistics Committee in April of this year, it was 29453 rubles).

Some smaller part wants "Something cheaper with a machine gun". As a rule, these are women and people of young age who traveled on mechanics only during training. Considering that they were now allowed to take the rights exam immediately on machines with a machine gun, the share of such customers will grow. Finally, interest 10 are ready to take any car regardless of the price. This is the most secured part of the clientele, accustomed to ride good carsmobile.

What cars pick up for each of these customer groups?

Another five years ago the lowest price segment was tightly occupied by cars of domestic production. In the Moscow market worked very large players with parks consisting of hundreds of Vazov machines. These companies could afford to provide services for very low prices. We sometimes took a nine to the "Elex Pole" of 700-800 rubles per day, and the classics could be found for 500-600 rubles per day.

Now buy domestic cars For a rental company is unprofitable. Tariffs remained at the same level, but the price of the car has grown very much. Used Lada Grant will cost one and a half times more expensive than Daewoo Nexia of the same year of release, but you can pass it for a maximum of a thousand rubles (the reputation of the Zhiguli did not disappear anywhere).

Therefore, the backbone of the fleet is better to make up budget foreign cars. Usually for these purposes, Daewoo Nexia, Chevrolet Lanos (now it is a chance of a chance) or Reno Logan. In my opinion, the optimal model is Daewoo Nexia. At one time, we took Lanos several times and remained very dissatisfied with the voraciousness of this car (in the city he "ate" to 14 l / 100 km).

Renault Logan has now risen in price, and the "fragility" of this car makes it unreliable. Literally the other day in the salon he had listened to the story of a man who bought 15 new Loganov. All his cars did not stretch and year. Remember: People who take budget Machine, will not be preserved. Nexia - This is the most durable in the conditions of intensive operation machine.

Another moment. The car is better to take used, aged 2-3 years. Three-year-old Nexia costs almost two times cheaper than new (after graduation warranty period The car dramatically loses in the price), which means it will pay off twice as fast.

Budgetary Koreans are best suitable from the machines with the machine. Three-year-old Hyundai emphasis standing in the area of \u200b\u200b300 thousand, it will cost ZAZ chance with automatic box.

As for cars for expensive customers, there is a choice here. I believe that a small rental pointless to buy a car specially under this category. If a person calls, who is used to ride a good car and pay for it, then I offer him my personal car.

Subtlety doing business

In this section, I will talk about the most "problematic" moments of operation of the car rental. So, cars you chose and bought, now they should be insured. And here the surprises begin. If there are no problems with OSAGO (be sure to put in the options "unlimited number of drivers"), then make a hull for a rolling car almost impossible. Most major insurance companies officially refuse to insure cars designed to rent, and if agreeing, the tariff can reach 40% market value cars.

What to do?

Choose the cheapest contract. This year, the Supreme Court of Russia finally defended drivers from insurers and issued a resolution that the insurance company is obliged to compensate the cost of the stubborn car, regardless of where the documents on the vehicle were, and who was allowed to control the car at the time of the hijacking.

Be sure to install the tracking system in each machine. This is a device that tracks all moving the car and with a certain periodicity forwards information about its finding on your phone. The cost of such an apparatus is 5-10 thousand rubles. Depending on the model. A well-hidden beacon will not only help quickly detect a car in the event of a hijacking, but also will let you know if the client broke the territorial restriction and left, for example, to another area, which is prohibited by the contract.

Where will cars be standing?

If the total number of cars does not exceed 10, and at the same time, at least half of them are in the drive, it is best to keep unoccupied machines on an open car park from a large shopping or office center. Well, if it is located near the railway and bus station, because many customers come from neighboring cities. Another option is a rental car rental on a paid intercepting parking.

Next stage - advertisingThe firm should learn about your company. It is now assumed that the best way Small business promotion is the creation of an advertising site. Of course, the beautiful site will be a good help, but in a small town most people (including my husband), if necessary, the first work is watching the section "Services" in the local advertising newspaper.

Take an advertisement to the newspaper that every week is debated by mailboxes, pay the VIP announcement with a photo in "From hand to hand" (most of the new customers come to us from there) and at Avito. Another effective way of promotion is registration in all sorts of local "yellow pages." At least when I score in the search engine "Car rental in the city of N", urban sectoral directories are first shown.

Now that customers went to you, it is necessary to take measures to minimize risks. To do this, answer a few questions.

• FirstlyWill you give cars to residents of other areas? Many rentals refuse to serve non-resident clients, motivating the decision by reluctance to subsequently look for their car in remote regions. In my opinion, this is a concern from the series "Boot to Water". I myself, coming to parents or on vacation, take a car for rent, for this such services and are intended. The law-abiding person will adhere to the terms of the contract under all conditions, and the potential offender will not stop the registration issue.
• SecondlyWhat daily mileage limit do you install? Standard restriction - 200 km. This border helps to cut off taxi drivers who take the car to bomb. However, they usually warn about it immediately. Do you need such clients? If the car is old, and a person is ready to pay at an increased rate, then why not? Another nuance is a territorial limitation. By default, the machine is operated only in one region. If the client immediately warns that he needs to go to the next area, then we go to meet him, without increasing the rates.
• ThirdlyWill you take cars with young drivers, then there are under 21 people and with a driver's experience of less than 3 years?

The last question is associated with pledge. Usually, the rental company, providing a car, keeps a certain amount from the client (5-10 thousand rubles), which serves as a key to the case of small damage due to the driver's fault and the need for payment of traffic police fines. If the client asks, we agree to provide a car without a collateral, increasing the tariff by 20%.

Penalties For violation of rules road - This is a separate conversation. We had customers, followed by three notifications for the day. Include in the contract the Tenant Responsibility Point to pay a fine within 10 days (otherwise there is an obligation to pay a penalty in the amount of 300%).

If there is a contract for fines, you can not worry at all. Administrative Code It says that the owner of the vehicle is not responsible if at the time of the commissioning of the traffic ruled, another person was behind the wheel.

* The calculations use average data in Russia

2 090 000 ₽

Starting attachments

180 000 ₽

70 000 - 130 000 ₽

Net profit

18 months

Payback period

Despite the appearance of creech, long-term rental services remain in demand. In the article, consider how to enter this business with minimal investments, and what are the options for its launch.

Recently, we have already published the material about the popularity of the mining car rental service - Carsching. However, life situations are different, and often many customers are an option for car rental for a longer period. Companies renting cars in the market quite a few, while most of them are successful in their business. Therefore, we suggest to consider the features of this niche in more detail.

Now in Russia are presented as large international companies, including AVIS and Europcar and numerous representatives of small and medium businesses. Famous brands The main emphasis at its own services makes car rental at airports and hotels, while small IP (and often private traders) practice car rental under taxi. In the first case, the rental period is usually from day to several weeks, while the delivery of the car under a taxi is usually at least a month.

Even numerous carcherling operators are now offered to the daily rental service, and therefore not avoid serious competition. However, there are at least one substantial minus in the carcharing - the daily mileage of the car is usually limited to a humble 80 kilometers. And what if the car is taken to travel on vacation or as a tool for work? And therefore, despite the new-fashioned passion for the population of the creech, traditional car rental companies and car rental are still excellent prospects. As a rule, the recent mileage limit is 300-400 kilometers per day, or is not available at all. Weight trump card, right?

Earn before
200 000 rubles. a month, having fun!

Trend 2020. Intellectual business in the field of entertainment. Minimum attachments. No additional contributions and payments. Turnkey training.

In today's material, we will pass in various areas of rental cars and will definitely pointed attention to all the features of this business. So, let's begin.

Business registration on car rental

Despite the fact that many novice entrepreneurs start with business for renting cars "under the Black Flag", we still recommend that you have an open LLC in case of payment by banknola and in order to avoid extra questions on the part of the regulatory authorities. In this case, it is necessary to register the following OKVED code:

77.11 - Rent and leasing of passenger cars and light vehicles

In case some customers may need to rent cars with a driver, it is also better to make the appropriate code from the classifier:

49.32 - Activities passenger taxi and leased passenger cars with a driver

Choosing a location of the car rental

Many entrepreneurs surrender cars for rent open a small office in the industrial complex next to the car service - to be more convenient if necessary to serve the cars "without departing from the cash register". The costs will be released a bit - about 20 000 rubles per month for parking and located next to the walk-time office.

The opening of your office at the airport or hotel complex is a completely different level of costs, so we will consider more detail the actions at the start of the business. In the future, if you feel that it is "yours" and a car rental business provides a worthy level of profit - you can think about moving to a new level. It will be possible to talk about the format with the opening of modern offices in places with good patency.

Equipment for car rental

To equip the office, all necessary is not necessary - there will be enough 2-3 laptops and ordinary modern office equipment. It is quite realistic to meet 50,000 rubles. Buying expensive equipment for servicing transport at the first time there is no need - it will be enough to conclude contracts with the nearest car services. By the way, there are often cases when an entrepreneur combines the maintenance of several businesses in parallel - holds a car service and gives cars to hire.

The main consumables in order to save, you can buy yourself. This is first automotive oils (Singles are planned large), brake pads, wipers brushes, washing liquid. At first, it will be enough to buy all the most necessary for 20-30 thousand rubles.

As a rule, the maintenance station is sold spare parts and consumables with their markup, and therefore it is better to find large wholesale distributors that can make you discounts as regular customers. The more cars in the park - the more your savings will be.

Purchase of cars

The hottest debates flare up when it comes to decide on the choice of cars for rental. Some entrepreneurs argue that only new cars from the cabin are worth take. Such a choice is due to the fact that the standard three-year warranty will avoid at first "headaches" with possible repair cars.

However, such an idea has opponents - even some major rental companies with serious investment means are deliberately buying for rent only used cars. Supporters of this choice believe that even new cars are "killed by customers quickly, and therefore we have no sense over the car from the salon.

We see that as often happens, "the truth is somewhere in the middle."

The optimal option for car rental can be 3-4 year old foreign cars in good condition, which does not require costs and inexpensive in service. Start a business standing with such models like Hyundai Solaris., Kia Rio., VW Polo.

Again, no one denies that with the next Level-Up, you can buy more niche dear cars. In particular, in car rental in the resort hotels are perfectly in demand. Chevrolet Camaro., Mercedes-Benz SLK or Baby Smart Fortwo Cabrio.

Suppose that at the start you have your own or borrowed budget in 2 million rubles. This will allow you to take 4-5 economy machines: a pair of budget "Koreans", one "december-option" in the form of Datsun ON-DO and something from golf class, for example Kia Ceed or Ford Focus.

Personnel car rental

Since our startup has not yet involved a large amount of investment, you can restrict a couple of people, not counting the business owner.

This is primarily a mechanic who knows a car that can take on the solution of all issues with maintenance. The same employee can engage in the current purchase of consumables, if necessary, drive off the car to the service or "paint", to do washing and dry cleaning.

The second person is a client manager who will interact with customers. These are telephone calls, reception and car rental, the signing of rental contracts, payment control and verification of drivers in the databases of traffic police and FSPP.

Foot payment of employees is usually small and amount to 30,000 rubles for each month.

Financial indicators of car rental

As we mentioned above, the main cost of expenses when starting business and rental business passenger cars will be the acquisition of transport. Since we planned the purchase of used cars, it is extremely necessary to thoroughly check them. technical condition, Check for accidents and unpaid fines.

The average cost of renting a car to hire varies from the number of days to which the client takes the car. Machine Hyundai Solaris class car will cost 1500 to 2000 rubles, which will allow you to earn a month from 45,000 rubles from each machine, that is, from 180,000 rubles of income upon delivery of four cars.

Ready ideas for your business

If you deduct the cost of fot personnel, as well as about 20,000 rubles for maintenance and replacement of consumables - there will be not so much. And therefore many entrepreneurs initially save on what it is possible - for example, few people in Russia make up employees officially.

Some at first are at all without the above personnel and they themselves are engaged in conducting customers.

Even if not leaving and opening a business for your blood htched cash, financial indicators with 4 cars look like this:

Thus, the payback period at current specified parameters will be about two and a half years. However, as we have said, many entrepreneurs "pull strap business" themselves, without using additional employees. In this case, you can count not on the conditional 70,000 rubles of profit, but by 120-130,000 rubles of income.

Such a business model of business is particularly often used by businessmen passing the car for a long period of time for taxi services - for example, in Uber or Yandex.Taxi. On the one hand, this is a plus - you do not need to engage in interaction with new customers and routine with documents every day. In this case, it is possible not only to do in the first time on its own, but also in parallel to conduct business in another niche.

Ready ideas for your business

However, there is such a format of work and disadvantages - for example, accelerated wear Machines when used in work on taxi aggregators. The "automatic" increases and the risk of machines in an accident - often taxi drivers work at 14 o'clock in shift and more, which leads to an increase in the risks of getting into an accident. And therefore we strongly recommend not only to arrange the policy of OSAGO, but also take care of the acquisition of CASCO. These are an additional 30-40,000 rubles of expenses at the start of the business, but believe me - in the future it can significantly save your time, money and nerves.

Methods of promotion

In the field of rental and car rental, according to representatives of this business, the placement of relevant ads on such boards as AVITO, Yula and other similar resources works well.

Those who expect to pass cars in a taxi can establish a partnership with representatives of aggregators, which are periodically addressed on the issue of employment taxi drivers.

Separate niche - corporate clients, which can be found by calling and mass distribution of commercial offers. Many companies require long-term rental for the needs of the company - so why not try your strength in the segment such as Ald Automotive? This is just one example of how the service for renting vehicles can grow to succeed and widely represented business. Some representatives of the B2B segment take a car for a short time. For example, for the period of a business trip of employees to your region - it can be a couple of days or even weeks. Payment can be coordinated even above the average market.

Submarine Stones and Possible Risks

Alas, no one is insured from scammers - it concerns this and rental areas. Some unscrupulous tenants specifically take the car for a short period of time, arranging "AvtOck". Black Insurers Market, despite the constant struggle from law enforcementstill remains. And then if you do not want a day after the start of rent get a notice that your rental "Solaris" became a member of an accident with some Mercedes S-Class or Toyota Camry. - Thoroughly check tenants for emergency past. It is likely that he has no one dozen accidents behind him - it is better to refuse such clients to be issued to the issuance of cars. It will be more expensive.

It is not necessary to exclude the likelihood of large breakdowns - not all tenants carefully treat cars as their own and do not regret transport, chasing "in the tail and in the mane". Even the budget auto age of up to 5 years may have to raise trouble with mercury. The main "sick places" - the wear of the suspension, which starts the "MACHINE" of the engine, which kicks "automatic". On those unexpected situations It is always better to postpone depreciation funds from the received income - otherwise the unscheduled breakdown hurts on the owner's wallet.

Seasonality of business

As a rule, the largest stream of customers is observed in the summer and before new Year holidays. It is not worth counting on taxi drivers and corporate customers in such a season. But wait for a large number of private traders who take the car to travel to the sea or in the mountains - to this end, it is worth agreeing in advance to the "partner" with travel agencies, which in the peak season can become your new customer receipt channel.

Let's sum up

So, if you are not a happy dwelling of sunny Sochi or Yalta - refuse at first from the cost in promotion and premium service. Competently established service of the economy class for rent will be optimal option And it will bring either a good additional income, or in intensive development will grow into a separate serious business.

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Attention! A complimentary business plan offered to download below is approximate. Business plan that best meets the conditions of your business, you need to create with the help of specialists.

Rental of passenger cars - the path to great success!

This story tells a successful entrepreneur Nikolay Runner, who lives in the Moscow region and is the owner of a small business rental business. Nikolay rented a building under the office and bought the platform on which the car garages built. His staff consists of five drivers, one accountant and two mechanics.

How did the idea of \u200b\u200bcreating a business?

Cars are my weakness. As soon as I was 18 years old and I got the right, my parents gave me my first car, an old Muscovite.

But since he was old and demanded frequent repairs, sometimes I was forced to ride in urban transport. Then I originated in my head the idea of \u200b\u200bcreating a car rental business.

Over the years, collected some capital, I decided to open my business. Before that, I already had a small auto parts store. Therefore, having a certain amount of money, I decided to realize my long-standing dream and open own business car rental.

Create a business plan correctly and cheap

I did not have any problems with the purchase of the office and the acquisition of the platform for cars. But having some experience doing business, I understood that I need some kind of actions algorithm that would help compare income and expenses and receive good profits. This algorithm must have a valid business plan.

But after the acquisition land plot For garages, I did not have enough money to buy a real business plan.

Therefore, to embody my project, it was necessary to somehow get out, but nevertheless I understood that the algorithm of action is simply necessary. Otherwise, I could go broke without starting even to make a profit.

Business plan helps to take into account all moments, helps to see the shortcomings and without it is impossible:

• Accurately decide on the initial amount required for opening a business;
• Calculate what capital and which cars will need;
• Calculate the amortization of the car park;
• Take into account the cost of advertising;
• Choose the required staff.

And many more points that contain a business plan for car rental. Therefore, without him, the entrepreneur feels helpless child.

So, my goal was to find a working business plan, which was suitable for my business conditions.

Ways to solve the problem

First of all, I learned how much it costs to buy a valid business plan for car rental in RBC. Its value was pretty impressive and was 50 thousand rubles.

The next idea was to download a business plan from a free site that I did. But I could not find the one that was really really I needed. Yes, there were various calculations, but they are too outdated, or were not workers at all.

Desperate to acquire the necessary algorithm of my acts, I shared a problem with my friend who had already had its own business and received decent income.

She advised me to buy an inexpensive business plan template and recycle it under my conditions. I did, just took and bought for funny money (550 rubles) ready business plan template.

Next, I figured out all the numbers that have a property to change. This is both rental fees, and currency exchange rate, and fuel. Having written all the changing numbers, I again turned to the same acquaintance and with it using we slept a purchased business plan template for my project.

So, thanks to the purchased business plan template, almost for a symbolic fee, I began my super-profitable business that brings me real incomes.