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Finished business plan for renting cars. Business rental business plan for rental cars

05.05.2020

The history of the car rental began exactly 100 years ago. In 1916, American Joy Sounders passed his old Ford for rent from payment of 10 cents per mile. High cost of cars and low income of the population did not give this business at that time to develop fast enough, but already in the 60s of the 20th century, car rental was used in the USA and Western Europe in great demand.

Russia today is, of course, not America began the beginning of the 20th century, but the share of transport rental in the general market of services and now we have not very great. However, recently there is a positive trend in the field of car rental, so if you are an active businessman, and you have a desire to invest in an interesting thing, we propose to consider the business plan for car rental.

Is it possible to earn in Russia at the car rental

In Russia, such a business, like car rental, has never been considered a simple earnings. Significant investments, a large amount of risks and the absence of a constant flow of customers - all this does not contribute to the influx of investments in this species Activities.

In order for the rental began to successfully function and bring profits to its owner, several mandatory conditions should work:

  • the attractiveness of the city in which the rental is available for foreign tourists;
  • high level of earnings of the citizens themselves;
  • suitable infrastructure (good roads, availability of service centers for car repair, etc.).

Listed criteria correspond to only major cities. Therefore, if an entrepreneur has such an idea as the organization of car rental, then more promising to embody it in Russian metropolitans.

However, it is impossible to say that in other cases, the car rental as a business is completely not suitable.

Making some changes in the procedure for providing rental services, a businessman will be able to earn a profit in a small town, renting cars.

For small cities, the entrepreneur must emphasize not at the benefits of a rolling car before public transport, but on renting a car luxury luxury for executive needs and festive events.

In any settlement, people order beautiful cars:

  • to meet guests or business partners;
  • to celebrate weddings and other important family celebrations;
  • for servicing parties, etc.

If the entrepreneur finds the opportunity to establish the provision of representatives of these needs of residents and guests of the city, then his business undertaking will be able to become quite successful.

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Amount of investment in car hire

To open the car rental as a business, the tasks of which include providing customers with services for the temporary paid use of cars, you will need about 13 million rubles or 200 thousand US dollars.

This money will go to the formation of a park from cars of different classes, rent a room in which a fleet will be kept and registering an enterprise in the federal tax service.

You have the right to decide on your own, for car rental. Preferably in the event that you plan to cooperate not only with individuals, but also with organizations.

Current expenses will include personnel pay. For a small rental, there is enough state of four employees: two administrators, mechanics and cashier.

Regular expenses also include:

  • communal payments;
  • taxes;
  • payment of services of a security company.

Important! When registering an enterprise that will carry out car rental activities in the FTS, it is better to immediately choose a simplified tax system "income-expenses". The fact is that cars will need to put on the balance and pay transport tax for them. With the UPN "income-expenses" you can pay for payment transport tax Enable in costs by reducing the taxable base.

Thus, according to the business plan for car rental, it turns out that quite large initial investments are compensated by low monthly expenses, which positively affects the overall return on the entire project.

Business plan for rental of executive cars for celebrating celebrations, holding parties and meetings of guests is a budget version of this idea. It is enough to purchase two or three cars and hire one administrator.

With these resources, you can ensure the entire business process of the car rental of this type.

Most often, festive transport is available for rent along with the driver. On the one hand, this will increase the cost of labor, on the other, it minimizes the risks of the transfer of the car into third parties.

How to attract customers

In major cities, customers are more trusted by network car rental. There are several such networks in Russia, which can be purchased by a franchise and start working under the guidance of a well-known brand.

But the requirements for fleet, personnel and quality of services provided by the franchisee are rather tough.

Working on a franchise, the entrepreneur will not be able to decide independently to whom and how to transfer a car for rent. Terms of the transaction obligate to carry out strict selection of customers to reduce the risk of theft or damage:

  • age qualifications (from 21 years);
  • the presence of a confirmed driver's experience;
  • major cash pledge.

If we are talking about a small rental of executive cars, then you need to start working with restaurants, entertainment complexes and wedding salons.

How quickly the car rental will pay off

If before opening car rental, the investor has invested 200 thousand US dollars, then payback can be calculated based on the following positions:

  • 10 cars with a rent of about 4 thousand rubles per day will bring 600 thousand rubles per month, given that only half of the car will be rented;
  • monthly costs and advertising will amount to about 200 thousand rubles;
  • 400 thousand rubles remains to repay the initial costs.

With such an intensity of work, investments will be returned after 2, 5 years. This is a fairly long payback period.

But if the entrepreneur finds the opportunity to take the maximum number of transport to the rental, its income can be increased to 1 million rubles, then the business will pay off for only a year. And it is quite real.

If you are interested in the automotive business with less initial costs, appreciate the attractiveness of other commercial ideas. Find out,

The car in Russia, as well as in the entire civilized world, has long been just a vehicle, a necessary tool for solving, both personal and business tasks. However, unlike other necessary things such, for example, like a mobile gadget, the car does not always happen at hand especially in various travels, business trips. To solve this problem, there is a whole car rental industry, whose turnover in the world is billions of dollars.

The concept of business creation on the provision of car rental services (rental of vehicles) is based on the following: fundamental economic and social factors:

  • the car market market in Russia is underestimated compared to its analogue in Europe, at least several dozen times. So, now in the market of car rental in Russia, approximately 50-70 thousand units of vehicles are used, while in European countries this figure matters about 2 million cars. Those. The growth potential of the autoard market in our country has good prospects, which, in particular, has been proven by its expansion rates - 15-20% per year.
  • starting from 2014-2015. In Russia, there has been a clear trend of the interest of Russian citizens and foreign tourists to routes and travels on endless expanses of the country. This is expressed by a surge in road tourism, both in traditional Russian tourist clusters - metropolitan cities, southern resorts and expansion of the geography of road tourism, up to Kamchatka, Chukotka, Yakutia, Primorsky Krai and Sakhalin. This trend led to the growth of the market for the rental of special tourist vehicles - primarily SUVs, jeeps, as well as transportation for tourists, transfer airports, etc.
  • the emergence of new information technology makes it possible to enter the market to such new formats for the provision of autara business services, like CARCHERING. This type of service can become not only a competing business for traditional automotive ranks, but also part of their business schemes. For example, you can temporarily stand upward transportation on the conditions of short-term lease or open a separate carchering business on the existing material base.

To all of the listed factors should also be added that in addition to the growth of services for the rental of passenger cars, the park of leased special automotive equipment is growing significantly - from trucks And ending with autocrants, auto-shoes, excavators and even snow removal, repair, road and municipal equipment.

Payback period is 27 months.

Initial investments will be equal 11 220 000 rub.

The break-even point is achieved on 3 month of work of the car rolling company.

Medium monthly profit 421 254 rubles per month.

2. Business, product or service description

The main service of the company considered as part of this business plan is to rent cars without a driver. As proposed for clients, cars are planned to use three main types:

1. Representative-class cars - Mercedes.

2. Cars of middle class - type "Toyota Camry" and "Volkswagen Polo"

3. Cars of general user class - type "Kia Rio".

Basic tariffing services - for rent.

Rental tariff rates are as follows.

one. " Toyota Camry."- 7000-8000 rubles. per day

2. "Mercedes" - 15,000 rubles. day

3. "Solaris" - 3000 rubles. per day

four. " Kia Rio."- 2800 rubles. per day

5. "Polo" - 3200 rubles. per day.

When calculating general scheme income applies the average optimal version of the fleet - 75%,

As additional services to corporate clients will be offered services for individual orders - in particular, delivery to the hotel from the airport and back, accompaniment of any private or corporate events. The base rate of the tariff of an individual transfer - 3000 rubles per hour.

Strengths of the project:

Weaknesses of the project:

  • constant growing demand for rent;
  • large selection of sales and service supply channels;
  • fast adaptation to a rapidly changing market;
  • the possibility of creating an individual approach to requests for corporate clients on the range of services and their volume.
  • competition from local businesses, network car robbing corporations;
  • poor-quality work of personnel, violation of the technological regulation of car maintenance;
  • risks of frequent damage and failure of cars;

Project features:

Project threats:

  • expansion of the business due to an increase in the line of rental of a fleet, the provision of drivers, guide translators;
  • opportunity to work with corporate clients;
  • the possibility of creating related types of business - for example, autocamping, organization of auto tracks;
  • relatively high competition in the market;
  • raising prices for automotive spare parts and fuel;
  • Raising rent or termination of a parking place lease agreement, office;
  • Reduced purchasing power, both the population and the commercial sector, the overall decline in demand for car rental services.

3. Sales Market Description

In order to fully implement the concept and practical scheme of a car rental business plan, at a minimum, it is necessary to know the main characteristics of the market, which will have to provide services.

To such basic characteristics The automotive rental market in Russia includes the following data types:

1. Volume of car rental market, its dynamics and regional specificity.

The Russian car rental market originates at the very beginning of the 2000s.

For more than 15 years, the car rental market has turned from a narrowly segmented niche focused on wealthy clients of Moscow and St. Petersburg, to the developed network of specialized service companies, both domestic brands and companies working on franchise foreign rolling contracts. Corporations in many cities of the country.

Currently, the total volume of car rental services market is at least 150 - 200 million dollars per year. Moreover, the dynamics of the development of this segment of transport services grows the last few years at no lower than 15-20%. Such rates are due to the fact that the market still has a small capitalization, and affects how specialists say, the effect of a low base. Those. This is a situation where even a dozen rolling firms that have a park of more than 10-20 cars, each. The total assessment of the car park in Russia, working in the field of car rental, is not more than 50-70 thousand cars, which is ten times less than, for example, in Europe, where the rolling park is at least 2 million units of vehicles.

The specifics of the car rental market in Russia is the fact that the geographical concentration of companies providing such services is mainly concentrated in Moscow and St. Petersburg (almost 70% of the market), as well as in traditional tourist regions - Krasnodar Territory, Sochi, areas adjacent to tourist clusters: Baikal, Altai Territory, Kamchatka, Primorsky Krai. It should be noted here that in the regions where tourism is mainly represented as an environmental (natural), the demand sector for rental services is concentrated on the provision of high passability cars - jeeps, as well as the auto-charge service (including car rental).

2. Market structure. The structure of the car rental market is based on the main categories of customers. These are people driving business trips, tourists, corporate clients. Customers who do not have their own car are at the moment, and tourists.

Since the car rental market in Russia is still poorly developed, it has a strongly segmented nature. Those. There is no reason for a sufficient number of strong players who are able to struduce and finally form the market. In the car rental markets, especially regional, there are a large number of small players who either work on a very narrow segment of customers, or provide car rental service as an additional (this is most of all refers to hotels, tourist bases and campsites).

In addition, representative offices of world car rolling companies, such as Avis, Herz, Europcar, Rental Cars, Sar Booking and others, actively began to appear in many major cities of Russia. The most popular services are renting a car without a driver in business and personal purposes, including leaving the border, as well as rental of executive cars with the driver.

It also should be noted here that the standard rolled car rolled competition is cherrying companies that can at the same time be the usual rolling firms that are actively diversifying their business. For example, if you take into account these studies conducted by the analysts of the Bank Morgan Stanley analysts, then by 2030, the carcharing will take at least 25% of the total car rental market.

As a visual example, it is possible to give statistics in Moscow - more than 280 thousand subscribers have already been registered in the system of metropolitan carchering. The number of trips from September 2015 exceeded 1.3 million. Each rolling car uses 8 customers for a period of 24 hours. According to the analytical agency Delimobil, the average duration of the path is 37 minutes.

Thus, it can be concluded that gradually rolling business will be shifted towards applying a combined business circuit, both the organic combination of the traditional format for the provision of car rental and the use of carcharging schemes for the provision of services to customers.

This should also be added that the scope of car rental services in Russia will be in a large extent expanding due to an increase in the flow of domestic tourism, where the leading place will occupy the auto training, combining both the provision of vehicles for rent and hospitality services, support of groups of tourists Guides and instructors.

4. Sales and Marketing

5. Production plan

6. Organizational structure

7. Financial plan

8. Risk factors

The car rental market in Russia is relatively young, and he is still far from full saturation and the emergence of real large players and tough competition. Nevertheless, there are a number of risks that should not be neglected when opening a car rental firm. Among such risks, the following negative factors should be noted primarily:

  • market risks that are associated with such adverse economic conditions as a decrease in consumer activity among groups of potential customers, economic crises, reducing the flow of tourists both within the country and arriving from other countries. The methods of neutralizing such risks are a bit and they are very limited. You can use, for example, options for working with a low-budget car fleet, or idle cars to use partially to provide taxi services;
  • competition from new service transport technologies. This is especially true of such formats as recreation, where there is actually the distribution of time for the use of cars in minutes. Also, part of the competition accounted for such services as Uber or Yandex.Taxi, which to some extent will be intercepting part of customers on car rental firms. The only effective measure of countering such risks is a targeted work with certain groups of clients, for example - these are hotel guests, travel groups, wedding cortices or support of various festive or official events (EVENT-Industry)
  • the car rolling business is characterized by a high capital intensity, the financial threshold of the entrance to it is quite high. In addition, and the technical content, the service of a fleet, and its legal support (insurance, paying taxes) also costs significant funds (almost 25% of the company's capital turnover). Therefore, there is a risk that, with a significant increase in prices for gasoline, spare parts or automotive insurance, the company's operating profit can noticeably and simultaneously decrease. To prevent such risks, you should have a certain financial reserve and in time to replenish the loss of profits (without bringing the case before the bankruptcy of the business) until the business and customers adapt to the new economic reality.

In addition to these systemic risks, it is also not worth discounting and the fact that more serious competitors appear on the horizon - unmanned cars and taxis. And even if it is still a matter of the future, while in the perspective of several years in the major cities of Russia, you can expect the emergence of the first companies that provide services for renting unmanned cars with the help of modern information technologies.

Now it is almost no longer possible to find such a person who never thought about to open its business. After all, work is promulite high income, if it is properly organized.

The main problem is that it is possible to start any business only when a good idea was formed in thoughts and a competent plan was drawn up for its implementation.

One of the most popular ideas is the organization of the rental of its own car. Many are trying to open a rolling business, because it seems such a simple matter: give a car for a while and eventually get money for it. And after all, this kind of entrepreneurial activity is one of the most affordable, since most people who need cars prefer to rent a car to use it as a taxi, or are looking for rental in leasing.

But, like any other type of entrepreneurship, there are its own characteristics. Before you decide to transfer the car in someone else's use, you need to consider somewhat very important nuances. Initially, it is necessary to competently compile a contract and indicate the main conditions of the transaction. A similar type of earnings carries certain risks and eventually you can lose very much money.

That this does not happen, you need a properly compiled business plan, which all planned costs and income will be made, as well as possible errors. But how to find out which expenses you will have to incur, and what will be profit? What you need to remember, so as not to create any unnecessary problems? Let's try to figure it out.

Initial investments

Earlier, we wrote about the fact that many consider this type of business one of the most profitable. Initially, only small initial investments are expected. In part it is. But only partly.

There are several important "but". If a person is going to rent a car that has changed more than a dozen years, he must be ready for unpleasant consequences. When moving on such a car, the more without technical training, the potential tenant is practically guaranteed breakdown on the road. This in turn may entail the requirements of the return of money and even payments to compensation.

In order not to get into this situation, you will need to carry out complete diagnostics and the necessary repair of the machine, especially old. The identified malfunctions from the domestic car can do on average at a price of 20,000 rubles. Correction and bringing to the proper technical condition of the old foreign car can cost up to 50,000 rubles and more. The best option will be if you, dealing in that carotechnics that you pass, you can replace and repair everything you need. This will save you a lot of money.

You will also have to spend money on the purchase of an IP status or the creation of an organization. Illegal business activities in theory can also be engaged, but it is better not to risk. Legislation for this is a great responsibility.

Annual investments

And, of course, you should not build illusions that it will take money to spend money for the organization of business only for one-time technical training. Rented cars will inevitably require minimum service every year. Or maybe - and more often. In this case, how lucky.

There are necessary costs, without which the car for rental quickly turn into a pile of useless metal. It is hardly a customer who wants to pay his money for the rattling and constantly breaking vehicle.

Also, over time, it is worth thinking about expanding the business and accumulate the necessary amount for overhaul and acquiring another car. And then - also. Business should not be "staring in place", you need to strive for continuous development and improvement.

Certain funds will have to spend on advertising. For example, - ads in newspapers and magazines, creating and maintaining a site on the Internet, and in the long run - advertising on the local TV channel, otherwise customers will not be able to learn about the existing service.

In addition, - every year you will have to renew the insurance of the car, acquiring an unlimited policy of the OSAGO. Without it, the car simply can not move. In some cases, each year will have to spend some of the money for organizing a comfortable parking.

Monthly investments

When organizing the lease, all the time will have to bear current expenses. The need for them will definitely emerge every month. A certain amount will be needed for current repairs, and to maintain your car. Do not forget about such "little things" as the replacement of oil and other technical fluids.

The appearance of the car should also be maximally presentable. After each use, it needs to be completely washed, and better - also to make dry cleaning of the cabin.

Someday a successful tenant accumulates on his own parking for cars, but for some time the car will be forced to spend the night on "other people's" cars of parking. And for the protection of them, of course you have to pay.

If the case "will go uphill", it will be necessary to use the services of accounting organizations. With their help, you can correctly calculate all taxes and fees from income-generating activities.

To find potential tenants, you may have to spend money to gain access to various databases.

The organization of workflow will require the cost of various stationery and consumables: ink for printer, paper, stitching devices, printing and much more.

Revenues

So, how many revenues can be made from well-organized car rental business? It depends on several factors.

  1. The class of cars surrendered. For example, if you give up domestic carHis rent will be no more than 1000 rubles per day. A foreign car will cost a tenant more expensive: from 1200-1500 rubles for Hyandaisolaris cars and up to 2,000 per foreign car like FordFocus.
  2. The number of cars surrendered for rent. Several medium-class cars will receive at least 30-90 thousand rubles per month, and maybe more. During the year revenues from renting several cars can be up to 1-2 million rubles. The income for the rental of one car will be much more modest, - at about 300-400 thousand rubles per year.
  3. The type of terrain in which the landlord is running. There will be no strong demand in a small city. In this case, contain a large fleet completely unprofitable. 1-2 rental machines will be about 200-300 thousand rubles of income per year. And, on the contrary, - in the center of the metropolis, it will be necessary to try to increase the number of units of vehicles. High demand can provide you with profit to 2 million rubles per year.
  4. Specificity leases. Rental car can be equipped with additional elements Decorations and luxury to participate in solemn events, such as wedding and anniversary. Or rental cars for travel and conquer off-road. The price of them may be even higher than on executive models. In connection with which the income will be much more.

Profit

The income level is a significant indicator. More importantly, it is only profit. What is the difference between these two concepts? The income is all the financial resources that a company or a citizen from business activities received. And profit is the amount that remains if the income is subtracting taxes, fees, expenses and other costs that occur in the work.

What do you need to deduct from income to see profit? First of all, this is VAT - 18% and income tax individualswhich is 13%. The legal entity will pay tax on its income in the amount of 20%.

In addition to taxes, it is necessary to take into account the cost of maintenance and maintenance of cars, paying parking, buying insurance, etc. Only if you find it all, you can find out what profit will eventually receive the landlord.

Many novice entrepreneurs scares the need to carry so many expenses. As a result, they refuse the idea of \u200b\u200btheir business. It is extremely wrong, because there are many ways to save and eventually get a decent profit. For example, you can switch to a simplified tax system, according to which you can pay only 6% of the profits and no longer worry about.

Also, in this case, it disappears the need to purchase a cash register and special equipment.

As a last resort, you can save on the car park and just put cars near the house or office. It is not so safe and somewhat risky, but this risk is often quite acquitted.

Frequent errors when renting a car for rent

So, according to statistics, the following errors are most often allowed for organizing the rental of the car.

  1. Acquisition for renting a new car or a car that has been used, on an unreasonably high price. Absolutely does not make sense to buy new car. He simply will recoup himself very much. There will be many different people to ride on it, which his condition is deeply indifferent. They will not spare the car. Therefore, there is absolutely no sense to overpay. Instead, it is better to buy several used machines without additional options.
  2. The appearance and aesthetic component of the used car do not matter. It is not worth spending time to choose a machine without a single scratch and with an ideal interior. The main thing is that the body is not rusty, especially the thresholds and bottom, and the engine and main systems should work smoothly. Thus, the main priority becomes the optimal value for money. The smaller the car is, the better for the business.
  3. Search for tenants. It must be remembered that the main goal is to make a profit. The personality of the tenant should be like you, the main thing is that it will pay money on time and provided a passport with a mark on registering the place of residence.


* The calculations use average data in Russia

2 090 000 ₽

Starting attachments

180 000 ₽

70 000 - 130 000 ₽

Net profit

18 months

Payback period

Despite the appearance of creech, long-term rental services remain in demand. In the article, consider how to enter this business with minimal investments, and what are the options for its launch.

Recently, we have already published the material about the popularity of the mining car rental service - Carsching. However, life situations are different, and often many customers are an option for car rental for a longer period. Companies renting cars in the market quite a few, while most of them are successful in their business. Therefore, we suggest to consider the features of this niche in more detail.

Now in Russia are presented as large international companies, including AVIS and Europcar and numerous representatives of small and medium businesses. Famous brands The main emphasis on their services makes car rental at airports and hotels, while small IP (and often private traders) practice renting cars to hire under a taxi. In the first case, the rental period is usually from day to several weeks, while the delivery of the car under a taxi is usually at least a month.

Even numerous carcherling operators are now offered to the daily rental service, and therefore not avoid serious competition. However, there are at least one substantial minus in the carcharing - the daily mileage of the car is usually limited to a humble 80 kilometers. And what if the car is taken to travel on vacation or as a tool for work? And therefore, despite the new-fashioned passion for the population of the creech, traditional car rental companies and car rental are still excellent prospects. As a rule, the recent mileage limit is 300-400 kilometers per day, or is not available at all. Weight trump card, right?

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In today's material, we will pass in various areas of rental cars and will definitely pointed attention to all the features of this business. So, let's begin.

Business registration on car rental

Despite the fact that many novice entrepreneurs start with business for renting cars "under the Black Flag", we still recommend that you have an open LLC in case of payment by banknola and in order to avoid extra questions on the part of the regulatory authorities. In this case, it is necessary to register the following OKVED code:

In case some customers may need to rent cars with a driver, it is also better to make the appropriate code from the classifier:

    49.32 - Activity of passenger taxis and rented cars with a driver



Choosing a location of the car rental

Many entrepreneurs surrender cars for rent open a small office in the industrial complex next to the car service - to be more convenient if necessary to serve the cars "without departing from the cash register". The costs will be released a bit - about 20 000 rubles per month for parking and located next to the walk-time office.

The opening of your office at the airport or hotel complex is a completely different level of costs, so we will consider more detail the actions at the start of the business. In the future, if you feel that it is "yours" and a car rental business provides a worthy level of profit - you can think about moving to a new level. It will be possible to talk about the format with the opening of modern offices in places with good patency.

Equipment for car rental

To equip the office, all necessary is not necessary - there will be enough 2-3 laptops and ordinary modern office equipment. It is quite realistic to meet 50,000 rubles. Buying expensive equipment for servicing transport at the first time there is no need - it will be enough to conclude contracts with the nearest car services. By the way, there are often cases when an entrepreneur combines the maintenance of several businesses in parallel - holds a car service and gives cars to hire.

The main consumables in order to save, you can buy yourself. This is first automotive oils (Singles are planned large), brake pads, wipers brushes, washing liquid. At first, it will be enough to buy all the most necessary for 20-30 thousand rubles.

As a rule, the maintenance station is sold spare parts and consumables with their markup, and therefore it is better to find large wholesale distributors that can make you discounts as regular customers. The more cars in the park - the more your savings will be.

Purchase of cars

The hottest debates flare up when it comes to decide on the choice of cars for rental. Some entrepreneurs argue that only new cars from the cabin are worth take. Such a choice is due to the fact that the standard three-year warranty will avoid at first "headaches" with possible repair cars.

However, such an idea has opponents - even some major rental companies with serious investment means are deliberately buying for rent only used cars. Supporters of this choice believe that even new cars are "killed by customers quickly, and therefore we have no sense over the car from the salon.

We see that as often happens, "the truth is somewhere in the middle."

The optimal option for car rental can be 3-4 year old foreign cars in good condition, which does not require costs and inexpensive in service. Start a business stands with such models like Hyundai Solaris, Kia Rio, VW Polo.

Again, no one denies that with the next Level-Up, you can buy more niche dear cars. In particular, in car rental in the resort hotels are perfectly in demand. Chevrolet Camaro., Mercedes-Benz SLK or Baby Smart Fortwo Cabrio.

Suppose that at the start you have your own or borrowed budget in 2 million rubles. This will allow you to take 4-5 economy machines: a pair of budget "Koreans", one "december-option" in the form of Datsun ON-DO and something from golf class, for example Kia Ceed or Ford Focus.


Personnel car rental

Since our startup has not yet involved a large amount of investment, you can restrict a couple of people, not counting the business owner.

This is primarily a mechanic who knows a car that can take on the solution of all issues with maintenance. The same employee can engage in current purchase supplies, if necessary, drive the car to the service or "paint", to do washing and dry cleaning.

The second person is a client manager who will interact with customers. These are telephone calls, reception and car rental, the signing of rental contracts, payment control and verification of drivers in the databases of traffic police and FSPP.

Foot payment of employees is usually small and amount to 30,000 rubles for each month.

Financial indicators of car rental

As we mentioned above, the main cost of expenses when starting business and rental business passenger cars will be the acquisition of transport. Since we planned the purchase of used cars, it is extremely necessary to carefully check their technical condition, check for the presence of accidents and unpaid fines.


The average cost of renting a car to hire varies from the number of days to which the client takes the car. Machine Hyundai Solaris class car will cost 1500 to 2000 rubles, which will allow you to earn a month from 45,000 rubles from each machine, that is, from 180,000 rubles of income upon delivery of four cars.

Ready ideas for your business

If you deduct the cost of fot personnel, as well as about 20,000 rubles for maintenance and replacement of consumables - there will be not so much. And therefore many entrepreneurs initially save on what it is possible - for example, few people in Russia make up employees officially.

Some at first are at all without the above personnel and they themselves are engaged in conducting customers.


Even if not leaving and opening a business for your blood htched cash, financial indicators with 4 cars look like this:


Thus, the payback period at current specified parameters will be about two and a half years. However, as we have said, many entrepreneurs "pull strap business" themselves, without using additional employees. In this case, you can count not on the conditional 70,000 rubles of profit, but by 120-130,000 rubles of income.


Such a business model of business is particularly often used by businessmen passing the car for a long period of time for taxi services - for example, in Uber or Yandex.Taxi. On the one hand, this is a plus - you do not need to engage in interaction with new customers and routine with documents every day. In this case, it is possible not only to do in the first time on its own, but also in parallel to conduct business in another niche. Promotion promotion

In the field of rental and car rental, according to representatives of this business, the placement of relevant ads on such boards as AVITO, Yula and other similar resources works well.

Those who expect to pass cars in a taxi can establish a partnership with representatives of aggregators, which are periodically addressed on the issue of employment taxi drivers.

Separate niche - corporate clients, which can be found by calling and mass distribution of commercial offers. Many companies require long-term rental for the needs of the company - so why not try your strength in the segment such as Ald Automotive? This is just one example of how the service for renting vehicles can grow to succeed and widely represented business. Some representatives of the B2B segment take a car for a short time. For example, for the period of a business trip of employees to your region - it can be a couple of days or even weeks. Payment can be coordinated even above the average market.

Submarine Stones and Possible Risks

Alas, no one is insured from scammers - it concerns this and rental areas. Some unscrupulous tenants specifically take the car for a short period of time, arranging "AvtOck". The black market of insurers, despite the constant struggle by law enforcement, is still remaining. And then if you do not want a day after the start of rent get a notice that your rental "Solaris" became a member of an accident with some Mercedes S-Class Or Toyota Camry - Carefully check tenants for emergency past. It is likely that he has no one dozen accidents behind him - it is better to refuse such clients to be issued to the issuance of cars. It will be more expensive.

It is not necessary to exclude the likelihood of large breakdowns - not all tenants carefully treat cars as their own and do not regret transport, chasing "in the tail and in the mane". Even budget auto Aged up to 5 years can, with merciless operation, raise trouble. The main "sick places" - the wear of the suspension, which starts the "MACHINE" of the engine, which kicks "automatic". For such unforeseen situations, it is always better to postpone depreciation funds from the received income - otherwise the unscheduled breakdown hurts on the wallet of the entrepreneur.


Seasonality of business

As a rule, the largest stream of customers is observed in the summer and before new Year holidays. It is not worth counting on taxi drivers and corporate customers in such a season. But wait for a large number of private traders who take the car to travel to the sea or in the mountains - to this end, it is worth agreeing in advance to the "partner" with travel agencies, which in the peak season can become your new customer receipt channel.

Let's sum up

So, if you are not a happy dwelling of sunny Sochi or Yalta - refuse at first from the cost in promotion and premium service. Competently established service of the economy class for rent will be optimal option And it will bring either a good additional income, or in intensive development will grow into a separate serious business.

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