History of the Mercedes emblem. History of the Mercedes - Benz logo

Today, perhaps, there are very few people who have not seen the Mercedes brand at least once, or, in extreme cases, have not heard of this legendary German car brand with a very memorable emblem. But how many people know why exactly it is and where it came from.

We will try to tell our readers the story of the creation of this brand, which today is one of the most expensive and prestigious in the field of mechanical engineering on our planet.

In 1880, entrepreneur Gottlieb Daimler decorated the wall of his own house with a three-pointed star, using it as a talisman. The star became the logo of Daimler Motoren Gessellschaft only in 1909. She was a symbol of the use of Daimler engines in the air, on land and in water, as the company also produced aircraft and marine engines. It is interesting that in the same year the logo of the four-pointed star was registered, but, as you can see, it did not have popularity.

The name "Mercedes" owes its appearance to the daughter of Wilhelm Maybach, whose name was Mercedes. An interesting fact is that the Latin root of the word "mercy" literally translated as "profit, reward", then "redemption".

The creator of the first car with a gasoline engine, Karl Benz, registered his trademark in 1903 - the steering wheel, which was replaced by a laurel wreath in 1909.
In 1926, the Benz and Daimler companies merged to form the world famous Daimler-Benz AG. The united emblem is the three-pointed Mercedes Benz star in a laurel wreath or in a circle.

According to the rating of the consulting agency InterBrand, the Mercedes brand is ranked 11th in the world. Also, this car brand is the most expensive in Germany. The Mercedes brand has been created for over a hundred years. Consciously or unconsciously, the creators of the brand filled it with a certain meaning, which was fixed forever. The associations that this car evokes are invariable: quality, conservatism, reliability, prestige and safety.

By the way, if you are the happy owner of a car of the above brand, then you can find out its actual value directly without leaving your home, using such an interesting Internet service as "online car appraisal", with which you can at any time find out what the monetary equivalent represents your favorite "MERS". Although, even if you own a car of another delusion, this service can still help you in assessing the car.

The history of the Mercedes emblem dates back to the late 1800s, when Gottlieb Daimler became technical director of the Deutz internal combustion engine plant. There is a legend that at the beginning of his work there, Gottlieb Daimler decorated his own home with a star and wrote to his wife that the day will come when this star will shine over his own plant and symbolize prosperity.

Already in the early 1900s, when the question of the company's logo was acute, Daimler's sons, Paul and Adolf Daimler, remembered this story and designated the star as their trademark. Gottlieb Daimler himself died in 1900 shortly before the 66th anniversary.

A photo of the Mercedes 1902 emblem will allow you to more clearly imagine what the logo was.

In June 1909, the three-pointed and four-pointed stars were registered as trademarks. But, starting in 1910, the three-pointed star began to adorn cars.

To more clearly imagine what the logo was, the photo emblem of a Mercedes of 1909 will allow.

Photo emblem Benz 1909.

What does the Mercedes emblem mean? The three-pointed star symbolizes the Daimler Group's commitment to universal motorization “on earth, water and air”.

Over time, the emblem has undergone minor changes.

In 1916, the Mercedes emblem was enclosed in a circle. Along the perimeter of the circle itself, there were four more small stars, also the name Mercedes.

Photo emblem Mercedes 1916.

In 1923, a new emblem was patented.

The history of the Mercedes emblem was continued during the Second World War. It was a rather difficult time, which could not but affect sales, especially of such luxurious passenger cars. Only financially independent companies could survive. This was the time when the only way out was to merge Mercedes and Benz.

For a couple of years, separate logos were used, but then a decision was made to merge. The basis was the Mercedes logo, which was ringed with a Benz laurel wreath. So, on February 18, 1925, a new Mercedes emblem was registered - a star in a laurel wreath.

Photo emblem Mercedes after the merger of the two logos

In 1952, the Mercedes-Benz 300 SL received a modified type of star, the emblem was not on the hood, as it was before, but on the radiator grille. This change was due to the desire to emphasize the sporty character of the car.

Photo emblem Mercedes 1991.

2008 Mercedes logo.

Recently, some changes have been made to the three-pointed star, now that higher-end vehicles will receive a real shining Mercedes emblem.

Modern version:

Information taken from the site.

The Mercedes sign is known to all people today. Even those who are poorly versed in the topic of cars. Mercedes-Benz is a world famous concern, and the cars produced by it have established themselves as luxurious, expensive and of high quality. And on the hood of each model, a three-pointed star flaunts. What does it mean? How did this symbol appear? It is worth understanding.

date

The Mercedes sign appeared in 1925. It arose shortly before the merger of the two companies - DMG and Benz & Cie. The firms merged a year later, in 1926. And the new enterprise became known as Daimler-Benz AG. This event subsequently marked the emergence of a new automotive brand. It is known today as Mercedes-Benz. Along with the emergence of this company, the co-founders also had a desire to preserve their traditions.

Interestingly, the logo itself was registered as a trademark in 1909, on August 6. And what is most interesting, the laurel wreath and the "Mercedes" star have completely independent origins.

History

Back in 1886, they did not even know about the existence of each other. But it was in that year that both entrepreneurs created their own cars powered by an internal combustion engine. Then they registered their own trademarks. And again, at the same time - in the summer of 1909. The two companies, as it were, were competitors for each other in advance. Their founders set a definite direction for development and began to use the newly minted emblems on the machines produced by them.

But then, as mentioned above, the companies merged. And a common logo appeared - a three-pointed Mercedes star and a Benz laurel wreath. Although Daimler still used a different version of the emblem when creating its cars. The hood simply bore the Daimler inscription, and a mythical phoenix seemed to be hovering over it.

The emergence of the trade name: the story of "Daimler"

So, later it will be possible to talk in more detail about the Mercedes sign, but now it is worth saying a few words about the name. Regardless of how exactly the founding company was called - DMG or Daimler, the cars had to be called somehow. Therefore, the company reached an agreement in 1900 with a man like Emil Jellinek. He was involved in the sale of innovative engines and cars. And at that time Jellinek was the largest dealer of cars produced by DMG. He, in fact, gave the name to the machines. Mercedes was his nickname, which he used to race. But in fact, later it turned out that this is the name of his beloved daughter.

So in 1902, on June 23, the Daimler company applied for the registration of this name as a personal trademark. And after three months, the brand found legal protection. New was the inscription "Mercedes", curved like an arc.

Benz trademark

Since the Mercedes sign, which we all know today, has a “double” history, the attention should also be paid to the company Benz. Or rather, how she advertised herself at the beginning of the last, XX century.

The founder made everything simple - he created a memorable one. It was an inscription on which the words Original BENZ flaunted. It was decided to put it inside a black cogwheel. It looked very impressive and really remembered well. Then, however, the last part became the central element of the emblem - they decided to remove the Original prefix. And the black cogwheel was replaced with a laurel wreath, which is a symbol of victory. And since the company achieved considerable success at that time in the production of cars, it was very symbolic.

Becoming a star

The history of the Mercedes sign is very rich and complex. After all, the company itself comes from two companies, so the trademark, respectively, could not but undergo changes.

The formation of the recognizable three-pointed star began shortly after the adoption of the name "Mercedes". The idea was proposed by Paul Daimler, who is the son of the founder of the company who went to the next world in 1900. The three-pointed star has become a symbol that Damyler engines are used everywhere - on land, in the air and in water. After all, the power units produced by the company went to aviation, ships, and cars.

Initially, the star did not have a ring, which is now difficult to imagine. It appeared in 1916. It became much more convenient to place the Mercedes sign on the hood, and besides, it looked much more organic. And then, after another five years, it was decided to add a star in a wide ring - it was placed on the radiator.

And after the merger of Daimler and Benz, in addition to the names, it was also decided to combine their logos. From each trade mark was taken something of its own, special. Daimler left the star, and the head of Benz offered to enclose it in a laurel wreath. The decision was made so that in 1927, on October 7, the name Mercedes-Benz and the three-pointed star enclosed in a wreath ring with the company's name inside were officially assigned to the new company.

Many people wonder what the Mercedes sign means. The answer was given above - this logo embodies the fact that the company's engines were used in aviation, in the navy and in cars. But many people decided, as they say, to dig deeper. And some of the information turned out to be very interesting.

So, the circle is a symbol of movement, protection, prosperity and concentrated energy. Another circle is eternity. Maybe it’s an accident, but people who drive Mercedes are successful, energetic and self-confident.

And what does the Mercedes sign, that is, the three-pointed star, mean? It turned out, and you can see something special in it. This sign is related to In other words, it is an all-seeing eye, a symbol of fate. In many nations, this symbol means tremendous strength, power, strong spirit. This can also be reflected in "Mercedes" - after all, we all know perfectly well how fast, powerful, dynamic and reliable these cars are.

And finally, the very number of rays is three. You can talk about him for a long time, delving into numerology and esotericism, but this does not apply to the topic. So only one thing can be said. Number three is a synonym for excess, prosperity, abundance. "Three" - striving, sometimes even greatness, success. This figure is more than magical. And definitely, all of the above is reflected in such an emblem as the Mercedes car sign. People who know what these cars are will of course agree.

Location of the emblem

There are always two “Mercedes” emblems on the hood. Today there are several options. On the example of the “five hundredth” popular in the 90s, one can see that a three-pointed star in a ring proudly rises on the hood, and just below, at the very top of the radiator grill, there is the same sign, but enclosed in a laurel wreath and with the name of the company.

Now more and more often there are models with a large star in the ring in the middle of the grille. But nevertheless, a sign with a wreath also modestly flaunts on their hood. There are options (usually tuning) that combine two prominent options at once. The star on the hood in the ring and on the grille is in the middle. In general, there are a lot of options. But in any case, there is always a star on a Mercedes. If this is perhaps something that did not come off the assembly lines of this tuning studio, they often have a stylish three-dimensional letter B instead of a star on the grill, although everyone still knows that this is a Mercedes.

Long-term success

"Mercedes-Benz" is a sign that carries not only a certain meaning, which was described above. From a normal human point of view, this is an incredibly expensive brand. Today its value is more than 16.505 billion euros! And this concern was unanimously recognized as the best German brand. And the most expensive, of course. And this is not surprising. The brand has been forming for over a hundred years. Over the years, a huge amount of effort, money and nerves of its creators, developers, specialists in various industries has been invested in the brand. More than one hundred people tried to make "Mercedes" not just a car brand, but a legend. And it succeeded. Today people, seeing a person who drives a car of this brand, understand that he has money. He is successful and wealthy. He is probably confident in himself and in his abilities. Because only such a person can afford a car of the highest German quality. These cars are elite, expensive, reliable, prestigious, safe, comfortable, exquisite on the inside and stunning on the outside. And of course, technically perfect. Here's what you can say about Mercedes cars.

Nowadays, almost every citizen recognizes among the many different badges that are present on cars, the Mercedes emblem. And this is not casual, because this car brand is widely known both in our country and in many countries of the world. Almost a hundred years have passed since the invention of this symbol, and its outline has practically not changed since that time. There are many legends about its origin.

First version. One of the legends says that the three rays symbolize the three main elements inherent in our planet.

Third version. This legend is considered the most reliable and convincing. According to it, the Mercedes company with a memorable badge appeared as a result of the merger of two Daimler and Benz companies. This happened not so long ago, in 1926. As a result of these significant events, the well-known star with three rays was born. True, in its first years of existence, three faces were surrounded by a laurel wreath, and after a while, in 1937, this symbol was greatly simplified, replacing the noble laurel with a simple circle. The new corporation named after its founders Daimler-Benz has developed and implemented the latest inventions in Mercedes cars with great success.

According to the rating agencies, which have done research, which brands are the most popular in the world, the Mercedes logo came in 11th place, not as good, but not as bad as expected. Apparently, Mercedes took not so high results due to its excessive high cost. Indeed, in Germany, this car brand is considered the most expensive. The firm achieved this success gradually, step by step, mastering new footholds and sales markets. If you ask any person what associations his name Mercedes evokes, then almost anyone will answer that words such as conservative style, impeccable quality, safety and elitism come to mind.

The history of the Daimler-Benz concern, which produces Mercedes cars, began in 1926, after the merger of two companies: Daimler-Motoren-Gesellschaft and Benz. The symbol of "DMG", which produced cars under the brand "Mercedes", was a three-pointed star, denoting dominance at sea, on land and in water. It was not chosen without reason, since in addition to automobiles, Daimler-Motoren-Gesellschaft produced engines for the aviation and navy.

In 1912, the company Daimler-Motoren-Gesellschaft became the official supplier of court of His Imperial Majesty Nicholas II.

Benz's trademark was the stylized steering wheel, which, as now, was a circle with transverse rails. After several victories in competitions and sports competitions, he was replaced by a laurel wreath - a symbol of victory.
After the merger of the companies, a compromise decision was made and both logos merged into one. Over time, the complex emblem with a laurel wreath was simplified to a simpler, laconic circle, and in 1937 the world saw the well-known logo in its modern form.

Mercedes logo: other versions

Some versions more closely associate this badge with aviation, seeing in the three-beam star either an image of an aircraft propeller, or even an aircraft sight. They can hardly be considered convincing, since the production of products for the aviation industry was far from the main profile of the company.

Yet another version States that the star represents the unity of mechanic, engineer and driver.

There is also a very romantic hypothesis telling that the three leaders of the combined companies - Gottlieb Daimler, Wilhelm Maybach and Emil Ellinek - could not come to an unambiguous decision about the new logo for so long that it almost came to assault. And when they crossed their canes in fighting enthusiasm, they suddenly saw in this not a reason for disagreement, but a harmony of forces and settled on this symbol. However, there is no documentary evidence of this version, so it would be more correct to attribute it to fantastic.