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Car brand with two flags. What do the emblems and names of car brands mean? Famous vehicle icons - the main car emblems of the world

15.09.2021

Every car that drives down the street proudly carries its “heraldic coat of arms” on its grille. Or the logo of the manufacturer. By the way, some emblems are indeed borrowed from the family coats of arms of those who are related to the creation of a particular brand. And some emblems were created "without further ado." Recognizable? Concisely? Informative? That's good.

Of course, it is unlikely that it will be possible to consider the icons of absolutely all car brands in this article, but about the origin and meaning of the “brand” on the hood of the most popular cars among the people - why not? History is always interesting and educational!

For convenience, the list of car brands in pictures can be viewed alphabetically.

So, each icon is a small digression into history…

The emblem of this Italian brand is a combination of images of two coats of arms. One image in the form of a red cross on a white background was part of the coat of arms of the city of Milan. The second image in the form of a bloodthirsty serpent devouring a person was borrowed from the heraldic coat of arms of the Visconti dynasty. Over time, the Alfa Romeo emblem has been slightly changed, but these two elements have been preserved in their original form.

Who is not familiar with the four famous rings intertwined with each other? In 1932, this symbol signaled to the whole world about the cooperation of four companies that merged into one automobile concern, Auto Union. The war ceased to exist for almost all of its participants, but the “sign of four” remained. After the revival of Audi in 1965, it became the emblem of Audi cars.

The circle, divided into four equal sectors and resembling a target, tells of the times when the BMW concern was engaged in aircraft construction. So this logo is nothing more than the rotating blades of an aircraft propeller. And the colors of the emblem are the main colors of the flag of Bavaria.

Among the emblems of American car brands, this one has the most interesting origin. At first, only one name was present in the logo: "Buick". Simple and tasteful. And then the Scottish automaker David Buick modestly added three shields from his family coat of arms to the inscription. Together with the inscription, they adorn the hoods of all Buicks to this day.

This cross, familiar to everyone, has nothing to do with coats of arms. According to rumors, the founder of the automobile company, William Durant, either saw a similar pattern on the wallpaper of a hotel room, or drew it on a napkin during lunch. And the car itself was named after the engineer Louis Chevrolet.

People like to call this brand “double chevrons”, which actually reflects the essence of the emblem: the teeth of a chevron wheel. Because Andre Citroen began his career as an automaker with them.

The appearance of this emblem was not accompanied by mysterious and family stories, so the designers depicted a sea shell as a logo. True, some see it as a lily.

These four companies preferred not to bother with ornate car brand badges, but depicted the main thing on the hoods of their brainchildren: just the names of cars. And if in the first two the background and font periodically changed, then the emblems of Jeep and Hammer were initially unchanged and simple. Severe military guys - nothing more!

The creator of this brand, Soichiro Honda, did not even begin to write the name. He simply took the initial letter of his last name and enclosed it in a geometric figure. Today, this logo symbolizes quality, reliability and everything for which Japanese cars are so loved.

The emblem of these imposing travelers looks rather unassuming. Rumor has it that the oval with the name of the company inscribed in it is nothing more than the imprint of a tin can. A rough logo, but this does not prevent the car itself from being one of the favorites of the automotive market.

Lexus followed the same path: a capital "L" inscribed in an oval. The emblem is simple, but many people like it. Style, design, speed and high quality are not a complete list of the advantages of this car.

It is assumed that the three-pointed star on the Mercedes Benz logo was invented by Gottlieb Daimler as a child. The kid already then dreamed of success and mentally drew in his imagination that such an asterisk would decorate the roof of his own factory. A less romantic version claims that the three ends of the star symbolize the three founders of the Mercedes company. Or maybe both versions are true. Why not?

Until now, opinions also differ about the birth of the emblem of Mazda passenger cars. Some believe that the logo depicts the coat of arms of Hiroshima. Someone sees on it the image of a tulip, personifying grace and softness.

"Mitsubishi" translates as "three diamonds", which symbolizes the logo. As a result of the combination of the coats of arms of two Japanese dynasties, three red rhombuses flaunt on the grille of Mitsubishi cars.

The emblem of this Japanese concern is now quite simple and concise. Initially, the circle personified the sun and was red. And the rectangle with the name of the company symbolically meant the sky, and the color had the corresponding one.

The lightning enclosed in a circle is dedicated to the compact truck of the Blitz brand. In translation - "lightning". For many years it sold very briskly on the market, which contributed to the further prosperity of the Opel company. By the way, the first products of this plant were not cars at all, but sewing machines and bicycles. And the cars came later.

Among the logos of French car brands, the most recognizable is the rearing lion. The Peugeot company looked after it on the flag of one of the French provinces. By the way, she also started with bicycles. And the logo itself was repeatedly modified until it acquired the form that is known now.

Both concerns, without saying a word, chose the letters "S" as their emblems. True, the execution is different. This is probably why neither one nor the other is worried about the fact that someone can confuse them. But by the way, the letter in the Suzuki logo also resembles a hieroglyph. So, the Japanese are calm for the uniqueness of their emblem.

That's really whose emblem has undergone a lot of changes! The rhombus, symbolizing the diamond, at first was not a rhombus at all, but the initials of the three brothers. By the way, you will never guess what exactly Renault produced at the beginning of the twentieth century. Not bicycles or even sewing machines... but tanks! The tank was an intermediate version of the company logo.

The symbol of masculinity on the hood of Volvo cars was first mistakenly associated by many with the god of war, Mars. Turns out it wasn't about him at all. It's just that Sweden has always been known for the quality of its steel. A circle with an arrow coming out of it also denoted the chemical element "iron". Thus, the Swedes decided to show that Volvo cars are in no way inferior in quality to vaunted Swedish steel. In general, then many agreed with this.

World car icons are also a separate world. Consisting of legends, facts, versions and, in fact, the symbols themselves, which are bizarrely arranged in various combinations. Some brands of cars are gone, and there are also many who are at the beginning of the journey.

It remains sometimes only to guess what this or that emblem means. After all, behind each of them is a whole philosophy.


What do Aston Martin, Bentley and Chrysler have in common? Yes, all three companies produce beautiful and powerful cars, however, for different niches. But these brands are related by outstretched proud wings on the hoods of their cars ... And the feeling of flying faster than the wind ... Aston Matrin

Aston Martin, a manufacturer of sleek and fast sports cars, was originally a British brand. Since 1994, the AM brand has belonged to the American concern Ford, but was recently bought out by a group of investors promising a new dawn for the legendary brand. The company was founded in 1913 by Lionel Martin and Richard Bamford in Newport Pagnell. The partners' first sports car was built in 1914. It was named Aston Martin - after Lionel's last name and after Aston Clinton Hill, where Martin won the local race in 1913. Aston Martin specialists honed their skills in races in which cars with a winged logo constantly participated.

In 1947, the company was bought by David Brown, marking the beginning of the history of Aston Martin DB cars. In 1963, the legendary Aston Martin DB5 was released, becoming the most famous car of James Bond. Since then, Aston Martin has been the favorite brand of the famous British agent 007. Bentley

The letter B enclosed in wings is the logo of another company of the English queen. Aristocratic luxury - that's how you can characterize the chic executive limousines and Bentley coupes. This logo, according to Bentley Cars Ltd., is a symbol of independence, showing that Bentley is only Bentley and nothing else. Very… English, right? The brand was founded in 1919 by Walter Owen Bentley. Moreover, from the very beginning, Bentley focused on the production of prestigious cars. Even the first Bentley car was equipped with a 3.0-liter engine, which made it inaccessible to ordinary motorists. Like Aston Martin, Bentley cars often won races. In the early 1930s the company came under the control of another British concern - Rolls-Royce. Since then, Bentley and Rolls-Royce cars have been structurally similar in many ways. Only now Bentley was intended for those who do not want to sit quietly in the back seat of honor, but want to drive the car themselves. One of Bentley's most famous cars is the Continental, a high-speed serial sedan that appeared in 1952. If, following Aston, we continue the theme of famous cars, then we will recall the Bentley S-2 model. It was purchased by John Lennon specifically for the presentation of the Beatles album - Yellow Submarine.

The emblem itself is said to be designed by Autocar magazine artist Gordon Crosby. The letter B was first depicted in a crown of laurel leaves on a black background, and after 1931 on green. Ever since the foundation of the brand, the color of the winged B has been important. Red is assigned to sophisticated models, green - racing, and black - the most powerful and aggressive. At the moment, there are only two "blacks" - the Bentley Continental T coupe and the four-door Bentley Arnage T. By the way, the British have a pun on this: the indispensable companions of a gentleman are Black T (black tee - Bentley) and black tea (black tee - black tea ).

But Chrysler, it seems, may soon drop out of the "winged" club, and of its own free will. The fact is that initially the emblem of the American brand was a pentagonal star. The company itself was founded in 1923 by Walter Percy Chrysler. But in 1998, the company joined the German concern Daimler AG, forming the largest DaimlerChrysler enterprise. Apparently in order to avoid confusion with the three-pointed star of Mercedes-Benz cars, the five-pointed star went into oblivion and was replaced by open wings. But everything is back to square one. In May 2007, the Chrysler division was sold, and a decision has now been made to return to the five-pointed star. Well, let's hope that the return to the roots marks a new stage in the history of the brand.

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Choosing the right name and emblem in the automotive business is one of the most important tasks. Throughout the history of the automotive industry, a huge number of car brands have appeared in the world - there are at least a thousand of them; at the same time, no more than a hundred names are heard by motorists. Without knowledge of the emblems, it is not easy to understand such a variety. Each manufacturer tries to reflect the unique features of their products in their logo, while it is easy to see general principles in the total mass of symbols. What do emblems of famous car brands look like and what do they mean? How were common car names born?

This Japanese brand appeared quite recently - in 1986. The Honda division has chosen as its symbol the image of a caliper in a circle. This tool is designed to emphasize the constant Japanese precision in the creation of cars - at first glance it should be clear that the car has no flaws. This can be seen in the name - Acura is consonant with the English word accuracy - accuracy, accuracy.
In addition, the logo resembles the first letter of the brand name and a somewhat modified first letter of the parent company name - H. The drawing is very simple, which is due to the difficulty of selecting a unique image at the end of the 20th century, but it has many possible meanings.

Alfa Romeo

The Italian company took part of its logo from the coat of arms of its hometown, Milan. The left half of the round icon is a red cross on a white background. The right half - a green snake eating a man - is the coat of arms of the Italian Visconti dynasty, which ruled the country in the Middle Ages.

Aston Martin

The modern Aston Martin logo appeared in 1927. It represents open eagle wings - a symbol of speed and pride. This choice of emblem is connected with the fact that the company was going to produce fast sports cars. Because of this, the old badge - the intertwined letters A and M - were replaced with a stylized image of a bird.

Even a person who is far from the automotive world recognizes four rings at a glance, the symbol of the German company Audi. Closed circles represent the merger of the founding companies in 1932: Audi, Horch, Wanderer and Dampf Kraft Wagen. The last three disappeared after the war, while Audi rose from the ashes in 1965 and borrowed the old logo.

There are three variations of the Bentley winged logo: the letter B on a green background is for sports cars, on a red background for luxury cars, and the black background is a symbol of power. Eagle wings, borrowed by the Italians, mean, like Aston Martin, speed and majesty.

A circle with blue and white sectors in a black ring with the letters BMW is known to everyone no less than the rings of Audi. The meaning of the symbol is twofold: on the one hand, the circle resembles the rotating propeller of an aircraft - this is reminiscent of both speed and the history of BMW, associated with the production of aircraft engines. On the other hand, white and blue colors are a tribute to the flag of Bavaria, where the company is located. In general, the logo has hardly changed since its inception in 1920 - only the font of the letters changed in the middle of the 20th century.

Brilliance

Brilliance translated from English means brilliance, brightness. It is these machines that the Chinese company produces, despite their low cost. The brand logo is very simple - it means the same thing, only in the form of Chinese characters.

The red oval of the emblem is bordered with pearls - it immediately becomes clear that this is due to the eliteness of the cars produced by the company. The name of the company is the surname of its founder, Ettore Bugatti.

Buick is a division of the American company General Motors, founded by the Scots. Like representatives of other proud British families, David Buick, the founder of Buick, had his family crest - three shields in red, white and blue - which was taken as the logo of the car brand.

In the BYD logo, the purest plagiarism from BMW is visible to the naked eye. The emblem is noticeably simplified - there is no volume, the circle is divided into only two parts. History has nothing to do with this, of course. The distortion of the popular brand did not affect the popularity of the Chinese company in any way - its cars are among the most common in Europe.

Cadillac

American Cadillac cars are known around the world as elite vehicles. Cadillacs are produced in Detroit, the industrial capital of the United States. This city was founded in 1701 by the Frenchman Antoine de la Mothe Cadillac, whose family coat of arms was taken as the emblem of the automobile brand.

Chery is not a misspelling of the word "cherry" (cherry), as one might think; The company name is a Chinese word meaning "prosperity". The logo is again dual. You can see two letters C surrounding the letter A - this is an abbreviation of the full name of the corporation, Chery Automobile Corporation. If you look closely, clasped hands become visible, symbolizing strength and strength. Another option - the letter A in the center of the logo means a road that goes into the distance.

Chevrolet

With the name of the brand, everything is simple - it was named after the French racer Louis Chevrolet, who agreed to use his name in the name of an American corporation in 1911.
The meaning of the logo of the General Motors division is more difficult to determine. There are several versions. According to official history, the golden cross symbolizes a bow tie, associated with wealth, high society. It is also rumored that the founder of the company, William Durant, saw a similar cross on the wallpaper in the hotel. Another opinion expressed by his wife is that Durant adapted someone else's logo he liked, which he saw in the morning paper.

Chrysler

Chrysler has a very standard badge for elite cars in the form of wings, symbolizing speed, dynamism. The name of the company is the surname of its founder, Walter Chrysler, one of the iconic figures in the automotive world. He created a company that brought together many well-known brands of cars, and became vice president of General Motors. Chrysler enjoyed the greatest popularity at the beginning of the 20th century - one of the most famous skyscrapers in New York, the Chrysler Building, was even built for the company. Today, the company has somewhat lost ground and produces family cars, being a division of the Fiat plant.

The two inverted Vs are symbols quite common in heraldry. But in this case, the emblem has a special historical meaning. The founder of the company, Andre Citroen, began his career in a workshop that produced parts for steam locomotives. Soon he began the production of gears, a schematic representation of which was used as the logo of an automobile company founded by an engineer.

Dacia is one of the most ancient names on our list. Dacia in ancient times was called the territory on which Romania is located today. The Romanian car factory borrowed this name from the ancient Romans, who called the lands of the Dacian tribes Dacia. This people worshiped animal totems - the wolf and the dragon, and their warriors wore scaly armor. The scale also became the emblem of the car, also resembling an inverted D. The silver shade was chosen in honor of the parent company, Renault.

According to the main version, the Koreans chose a sea shell as the Daewoo logo. However, the version that the car icon symbolizes the opened lily flower fits better with the name of the company, which is translated from Korean as “great universe”. Lily has always been associated with purity, majesty, beauty.

Daihatsu

The company badge is an elongated initial letter of the brand name, resembling a bullet - a symbol of speed. You can also see the wing of an airplane in this figure. In general, elongation is associated with acceleration as well as compactness.
The name is more difficult to understand, since it is associated with the peculiarities of the Japanese language. The company is located in Osaka, which is reflected in the name, which consists of two hieroglyphs - give and hatsu. The first is taken from the name of the city, and the second - from the phrase "car production". Thus, literally, Daihatsu can be adapted into Russian, like the banal "Osaka Automobile Plant".

Dodge is known for its massively powerful muscle cars. It is not surprising that the head of a mountain goat with huge horns was chosen as the emblem of the brand. However, in 2010, the logo was changed - now it is a simple name of the company founded by the Dodge brothers in 1900, decorated with red slanted lines. Because red goes faster.

FAW stands for "First Automobile Corporation". It can be seen that the Chinese did not particularly bother not only with the name, but also with the logo - it shows the number 1. Eagle wings are also called upon to represent the company as a leader - like a bird, FAW spreads its huge wings and shows its superiority.

In the case of Ferrari, the associative series when looking at the emblem is simple: stallion - gallop - speed - racing cars. So? And here it is not. The horse on the logo does not mean that at all.
Enzo Ferrari, the founder of the company, was a fan, so to speak, of the military pilot of the First World War, Francesco Baraka. He was an ace, and, like all professionals in his field, he had his own identification mark - a black horse painted on the body of the aircraft. Ferrari depicted this horse on the logo of his car, taking as a background the yellow color associated with Enzo's hometown - Modena. The top of the emblem is decorated with the stripes of the Italian flag.

The Fiat brand name is an acronym for the location of the factory. The Italian automobile factory of the city of Turin - this is how it is deciphered and translated into Russian. It was decided in 1901 to shorten the name to fit it on the emblem. The shape of the logo has changed constantly over the last century. Today, the badge is made in the spirit of previous versions - a round chrome frame with a crimson rounded trapezoid in the center. Pride in its history distinguishes this Italian company.

The Ford emblem is one of the simplest ones on our list. The surname of the founding father of the company and the legislator of the automotive industry as a whole is written in a beautiful font and inscribed in a blue oval. Minimalistic, practical, impossible not to recognize - the perfect option.

The Polish car plant took a simple path and took its abbreviation as its name. Until 2010, the plant produced cars under the Daewoo brand, but in recent years it has acquired its own production line.
The emblem of the company is simple and elegant - in the center of the white letter O on a red background, the letters F and S have merged. Red is a symbol of power, challenge.

The Chinese firm Geely has not failed to associate itself with majesty. The white element of the emblem can be associated with a bird's wing, but still it means a mountain (perhaps Everest itself) against a piercingly clear sky. The name of the company is translated from Chinese as "happiness".

Again, an abbreviation. Behind the three simple letters is not someone there, but General Motors - the largest automotive corporation not only in the United States, but until 2008 throughout the world. The company was created by the ambitious Grabowski brothers, who started with the creation of one truck, and united the small automobile factories of the whole state of Michigan under a single umbrella.

Great Wall

"Great Wall" - by the name it immediately becomes clear where this brand of cars comes from. The logo is a schematic representation of the battlements of that same great wall. The emblem has been used since 2007 and is designed to remind of patriotism combined with majesty and unshakable grace.

The name of the company is the surname of its founder, Japanese Soichiro Honda. The emblem is a straight letter H. Not to be confused with an oblique H - this is Hyundai!

Hummer cars are no longer produced - since 2010 the conveyor has stopped working. But it will take a long time to meet them. The name of the brand is the abbreviation HMMWV adapted for better harmony - a multi-purpose wheeled vehicle of increased mobility, model 998. It is immediately clear that the vehicle is of military origin - it is, Hummers are widely used by the US Army in ground operations. For civilians, they became available in 1979. The emblem of the car is just the name of the brand; you can't expect anything more stylish from the military.

Hyundai, Hyundai, Hyundai - as soon as these cars are not called. In fact, the Korean word Hyundai is read as "handei". The company embodies the whole spirit of South Korea - the desire for modernity, high technology, and its name is translated that way - "new time". The emblem is a graceful slanted letter H. It looks like a Russian letter H because it is supposed to symbolize a handshake, which in the Koreans' mind looks like that.

Infiniti

Infiniti is infinity, into which the road depicted on the brand logo goes. From the original version - the familiar sign of infinity in the form of an inverted figure eight, it was decided to abandon. And in vain - so the emblem would be more unique; the road going beyond the horizon is found in at least three more brands, as we have already seen.

Isuzu is an ancient company, even by the standards of the automotive industry, founded in 1889. The construction of cars began only in 1916, when diesel engines began to be used in cars. The company received its modern name in 1934 - it is named after the Japanese Isuzu River. The emblem resembles the letter I, growing up, just like the relentlessly expanding company.

When Jaguar Cars was founded in Britain, there were obviously no issues with the choice of logo. The stylized wild cat, symbolizing grace, speed, elegance, was created by the artist Gordon Crosby. The jaguar-shaped badge, however, is rare for safety reasons, but the brand name can be found on the hood of any Jaguar.

The Jeep emblem is simple - it represents the name of the company, made in the most unremarkable style. But the name is very interesting, at least in that it has become a household name. Initially, this word was simply consonant with the abbreviation GP - general purpose machine (general purpose).

The KIA emblem is an abbreviation on a cherry background in a chrome oval edging. This shape is a symbol of the globe, which speaks of the company's goals to become a leader in the global automotive market. And the name speaks of this - it stands for in translation as "to go out into the world from Asia."

Koenigsegg

Probably, few have met Swedish Koenigsegg cars on Russian roads. The plant produces sports cars in small quantities, exclusively on order in exclusive versions. The company is young, founded in 1994 by Christian von Koenigsegg, who used his family coat of arms in the company logo - gold and orange diamonds with a blue border.

Lamborghini

Lamborghini is a division of Audi AG, which in turn is part of the Volkswagen group. The company is engaged in the production of elite supercars, which everyone dreams of, but has only seen a couple of times in real life.
The name is the surname of Ferruccio Lamborghini, who became a car manufacturer, starting with the creation of tractors. The bull on the emblem is easy to associate with this story - tractors just replaced these strong animals. In addition, Taurus is the constellation under which the founder of the company was born. Lamborghini's passion for bulls is also emphasized by the names of the lineup - Diablo, Murcielago, Gallardo and other famous supercars are named after bulls participating in bullfights.

Land Rover

The legendary SUVs Land Rover and Range Rover are the brainchild of the British car manufacturer, a division of the American company Ford. The name speaks for itself: land - earth and rover - all-terrain vehicle. The last word is also associated with moon rovers, rovers and other "moves" - it becomes clear that any land will submit to the owner of the car.
The logo of the brand is simple - the name on a dark green background in a silver edging in the shape of an oval, which also evokes associations with the land, rough terrain, through which the Land Rover can easily pass.

Lexus is a subsidiary of Toyota that produces premium cars. The name was not chosen by chance - it is consonant with the English luxury - luxury, luxury. A truly luxurious car does not need an overly frilly emblem - it is a flattened letter L inscribed in a circle. Elegance in every line is the hallmark of these cars.

The Chinese company Lifan produces a wide range of vehicles - from light scooters to huge buses. On our roads, however, you can only meet cars.
The name of the company is translated from Chinese as "to go with full sail." It is logical that the emblem also depicts sails - three pieces of blue. It is ironic that sailboats actually travel at the speed of a walking person.

Lincoln brand cars are very prestigious, and the goal of the founders of the company was recognition all over the world. The emblem of the brand says exactly this - it is a stylized compass with arrows pointing in all 4 directions. The firm is part of the Ford plant and is named after Abraham Lincoln, the American president for whom the founder cast his first vote.

Maserati

The premium sports car company was founded by the Maserati brothers. The logo is based on the coat of arms of their hometown, Bologna, which is red and blue. The trident of Neptune is taken in honor of the statue of this god in the central square of the city.

The full face of a flying bird with spread wings is an obvious symbol of speed and freedom. In the Mazda logo, you can also see an open flower. Perhaps the smooth and flexible letter M is taken from the coat of arms of Hiroshima. However, it is actually just a stylized first letter of a Japanese company name.

German Wilhelm Maybach founded a luxury car company in 1909 and named it after himself. Initially, the machines were made to order, each of them was unique, but today no company can survive without mass production.
The two intertwined letters M in the logo are both the names of Wilhelm Maybach and his son Karl, and the abbreviation for Maybach Manufactory (yes, Maybach cars were originally assembled by hand).

mercedes benz

Mercedes produces almost all types of ground vehicles - trucks, buses, premium cars. The company is named after the daughter of an Austrian industrial magnate who ordered 10 cars from its founders (at that time a fabulous amount) with the condition that the cars would bear this name.
The logo in the form of a three-pointed star commemorates the three founders of the company - Gottlieb Daimler, Wilhelm Maybach and Karl Benz, whose productions were merged into a single corporation. In addition, the star symbolizes the presence of Mercedes products in all three areas - on land, in the sky and at sea - since the company's predecessor, Daimler, originally produced engines for aircraft and ships. The emblem was created by Daimler himself.

Mitsubishi

The Mitsubishi logo was created by merging the family crests of the founders of the company - three rhombuses and three oak leaves. The name of the company is translated as "three diamonds", it is the red gems that are reflected in the emblem of the cars, which has not changed throughout the history of the company.

Initially, the logo of the Japanese automaker was traditionally Japanese - it was a red rising sun with a blue stripe on which the company's name was emblazoned. Today they got rid of such brightness in favor of modernity. Now the Nissan emblem is a silver ring with a chrome strip in the center, on which the word Nissan is written in black letters.

Opel is named after its founder, Adam Opel. What this company did not do - it started with the production of sewing machines, then switched to bicycles. During the war, military trucks rolled off the assembly lines. Today, family minivans and cars come out under the Opel brand.
The Opel badge is a silver lightning bolt inscribed in a ring. The symbolism is not difficult to understand - it means lightning speed, speed.

The Italian corporation Pagani produces such elite cars that even the word “supercar” is too small for them - only hypercars roll off the assembly lines. The company is known for producing the fastest car in the world, the Zonda F. The factory is named after Horatio Pagani, the founder of the company.

The French company at the origins of its existence also did not ignore bicycles; the production of Peugeot cars began later. The company logo has changed many times, but it has always remained the traditional lion, taken from the flag of the French province in which the Peugeot factory was located. Today, the lion is depicted very schematically and with a touch of three-dimensionality.

The Porsche brand logo at first glance resembles the coat of arms of some ancient and proud country. In general, it is - the main part of the emblem is the coat of arms of the state of Baden-Württemberg, in which the sports car manufacturer is located. Specifically, the company is located in Stuttgart, as evidenced by the name of the city in the center of the logo and the symbol of the city in the form of a black horse.

The Renault logo has changed even more often than the Peugeot - for more than a century of history, 12 variants of the emblem have changed. In the beginning, the logo featured the ornate initials of the Renault brothers; at one point, the company switched to the production of tanks, and the formidable war machine found its place on the Renault emblem. Today, the sign is a three-dimensional figure of a silver-colored diamond. It is easy to notice the unreality of its form - by this the logo designer hints that Renault is ready to realize impossible ideas.

Rolls Royce

The company is named after the founders, Frederick Royce and Charles Rolls. Its emblem is minimalistic and ascetic – simple letters R, superimposed on each other and framed by a black rectangle. And don't forget the badge that adorns the hoods of premium cars - a flying woman with her arms thrown back. This woman is a symbol of speed. Both emblems were purchased by BMW, under whose auspices Rolls-Royces are produced today.

The logo of the Swedish company Saab is a crowned red griffin, taken from the family coat of arms of the local count von Skane, the ruler of the province in which the company was founded. Today, the old company does not exist - cars under this brand are produced by the Swedish concern, and the owners of the Saab name do not have the rights to the logo.

What happened to the Saab logo? The mythical winged beast migrated to trucks, the brand of which is named after the same province of Skana.

Seat is a Spanish brand whose logo is made in the form of a cut square letter S. Silver and red colors are mixed in the emblem, which speaks immediately about the status of the cars and inspires the confidence of buyers.

The logo of the Czech company is a green arrow with a huge bird's wing inscribed in a black ring. It is difficult to unravel the artist's idea, but we can say that the arrow symbolizes the speed and swiftness of the flight. The green color may represent the company's commitment to building environmentally friendly vehicles. The eye on the wing is a symbol of a look into the future, the desire to develop and introduce new technologies in the production of cars.

Subaru is a huge Japanese concern that combines six large companies in their heavy industry. The name refers to this - in Japanese it means "gather together." The first cars of the plant were assembled on the basis of Renault.
The logo - six silver stars on a blue background - is an image of the Pleiades constellation, familiar to all Japanese. Six companies - six stars, everything is logical.

Suzuki doesn't just make cars, it's much better known as a manufacturer of motorcycles and ATVs. The company is named after Michio Suzuki, its founder. Its logo has a red Latin letter S, stylized as a Japanese hieroglyph.

Tesla, named after Nikola Tesla, has been mass-producing electric vehicles since 2008. Its emblem looks like a chrome shield with a name printed on it, made in a somewhat futuristic font. An additional symbol is a stylized letter T.

Toyota did not immediately begin to produce cars. Initially, it was the production of looms and sewing machines, which is reflected in the emblem of the company - it symbolizes a thread threaded through the eye of a needle. Here you can see secondary meanings - for example, the driver's hands holding the steering wheel.

Volkswagen

Volkswagen is a German name that literally means "people's car". It is these machines, accessible to the general population, that the German corporation produces, uniting many smaller manufacturers under its name. The brand's logo - intertwined letters V and W in a ring - was created through an open competition, which was won by a Porsche employee. During the reign of Hitler, the letters were intertwined in the form of a swastika - this sign was changed immediately after the defeat of Germany in the war. The company's factories then went to Britain.

The arrow and circle symbolize the shield and spear. It is the sign of Mars, the Roman god of war, the symbol of iron and the emblem of all males. There are many meanings, but it was the second one - the connection with metal - that justified the appearance of this sign on the emblem of the Swedish car brand. At the time of the company's founding, Sweden produced the highest quality steel in the world, and it was with this quality that cars were to be associated. The chromed symbol is intersected by a blue stripe with the Volvo name.

The Gorky Automobile Plant is known for its minibuses and light trucks, as well as the Volga series of passenger cars. Initially, the plant copied American Ford cars, and even in the emblem it was clear - a blue oval was used, and the letter G was a copy of the letter F. A graceful deer supplemented the symbolism of the plant in 1950, and the shape of the shield was taken from the coat of arms of Nizhny Novgorod, where GAZ is located .

In the past, the emblem of the Zaporozhye Automobile Plant depicted a dam, above which was a stylized abbreviation ZAZ. The background was dark red, the image was gold - a performance in the spirit of the flag of the USSR. Today, a chrome oval with the letter Z inscribed in it with smooth features is used as a logo.

The Likhachev plant did not have an emblem for a long time - only in 1944 did the ZIL-114 designer propose a logo that is still used today. It represents the abbreviation ZIL against the background of a rounded rectangle.

IzhAvto

Izhevsk Automobile Plant has not produced cars under its own logo since 2005. Today Lada Granta rolls off its conveyors. But you can still meet the emblem on older cars. It looks very peculiar - the letters I and Zh are formed by narrow ovals, which are inscribed in a black figure.

KAMAZ

Thanks to the Paris-Dakar races, KamAZ trucks are known not only in Russia and the CIS countries, but also in the West. They also recognize the emblem of the Kama Automobile Plant - a galloping horse. The horse is a symbol of great strength and power, and this is what many people associate with KamAZ trucks.

Lada

The leader of the domestic auto industry is AvtoVAZ, or the Volga Automobile Plant. It has a voluminous silver-blue logo, which depicts a floating boat inscribed in an oval ring. The emblem alludes to the location of the plant on the banks of the Volga, which in the past was used by merchant ships. In the outlines of the VAZ symbol, you can also see the first letter of the abbreviation.

Perhaps only residents of the countries of the former Soviet Union know about LAZ. Lviv buses in the past traveled along the roads of every Soviet city. The Ukrainian Automobile Plant produced cars under a very simple emblem - a bold letter L inscribed in a round ring.

Moskvich

The emblem of this brand of cars, produced at the plant of the same name, which went bankrupt in 2010, has a red color and is a stylized battlements of the Kremlin walls. Both the name and the logo are associated with the capital of Russia.

A masterpiece of military and industrial style - UAZ-469, was decorated with an emblem, which was a bird inscribed in a ring. In 1981, the Ural Automobile Plant acquired a new logo - an image of a live seagull and a pentagon around it. Today, UAZ hoods are marked with a dark green emblem with the plant's abbreviation in Latin letters.

Thus, among car logos, several basic concepts can be distinguished:
the main element most often fits into the ring;
European companies use the coats of arms of their lands;
the main trend is the association of the brand with speed and luxury;
the names of companies most often use the names of their founders.

There are a lot of car emblems in the world, all manufacturers try to reflect their history, philosophy and values ​​in the logo. The symbolism is changing, old companies are disappearing, new manufacturers are ascending the automotive Olympus - how many more interesting emblems will we learn about in the future?

2016-09-13 (64 Votes, average: 5,00 out of 5)

The main criterion when choosing a car is often the brand. The founders of corporations attach paramount importance to the name and development of the corporate logo so that motorists can easily navigate the belonging of the vehicle to a particular brand. This section presents the most complete list of the most famous car brands in the world with badges and a brief description of the history and features of each of them.

Each logo carries a semantic load and has a specific designation that expresses the aspirations and main views of manufacturers. The most popular brands of Japanese, German, American, French and domestic cars need no introduction.

In recent years, the Chinese auto industry has made a rapid breakthrough in the production and production of high-quality and high-tech cars that are not inferior in their parameters and characteristics to more eminent counterparts. Unfortunately, most brands of Chinese and Korean automakers are little known to the end consumer.

In order not to get confused in trendy brands and recognize the car in person at first glance, check out the list of all brands of cars in the world.

Car brands alphabetically

This section is devoted to the history of creating logos for all available car brands. For convenience, brands are listed alphabetically.

Logos of foreign car brands A-F

The logo of the Italian company, made in the form of a shield, depicts a black scorpion. It was under this sign that the founder of the company, Karl Abarth, was born. The background colors used are yellow and red, symbolizing the focus on the release of sports cars.

AC. Under this brand, English engineers produce sports cars with high dynamic parameters. Literally, the brand abbreviation stands for Auto Carriers. The letters AC are placed in a blue circle with a white border. The inscription is made in the same color.

Acura. Honda division executives created a simple and memorable badge. Above the name of the company is a circle, inside which is the letter H at an angle. Some see it as an allusion to a straight line, which symbolizes the absence of problems on the roads.

The founders of the renowned Italian premium car brand have crafted an intricate badge. In a blue circle with a white name of the enterprise, two coats of arms are enclosed along the contour. The first is the symbol of the city of Milan, and the second belongs to the Visconti dynasty.

Alpina. The German entrepreneur Burkard Bovinsipen founded his own brand in 1964 on the basis of the BMW concern. The badge also consists of two parts, designed in the form of a coat of arms, and enclosed in a black steering wheel with the inscription "Alpina". The symbol contains images of auto parts.

The first approved logo was the intertwining letters AM against the background of wings spread in flight. The wide scope symbolized the desire for success. After a while, the founders decided to complicate the emblem and deciphered the abbreviation.

Audi. One of the most popular and most recognizable brands of foreign-made cars. The logo of the German automaker shows 4 closed rings arranged in a single line, symbolizing the unity of the founding companies. In free translation, the name of luxury cars means "listen". And, indeed, the motors are so quiet that you can only hear them by listening.

BAIC. This brand of cars is the pride of the Chinese car industry. The emblem depicts a non-traditional steel steering wheel, without a bridge in the center.

The logo of the German company is concise. The badge is a stylized image of the name of the auto concern, made in gold color.

BAW. The logo of the second-largest company in China is made in the form of a steel-colored steering wheel with the abbreviated name of Beijing Automobile Works Corporation.

Bentley. As a logo, the founders of the automaker chose the spread wings of the fastest bird in the world. The image of an eagle personifies high speed, power and independence. The center of the emblem is adorned with a white B. The background behind can be made in one of three colors, since the color indicates that the cars belong to a certain type. Racing cars are decorated with a green badge, sophisticated luxury cars with a red one, and crossovers and SUVs with a black one.

bmw. The recognizable logo of the German automakers visually resembles the Bavarian flag. According to another version, the icon depicts a rotating aircraft propeller. This is due to the fact that the main profile at the time of the creation of the concern was the production of aircraft. The abbreviation BMW stands for "Bayerrische Motoren Werke".

The original badge of the Ukrainian brand of cars was decorated with a sailboat with developing sails, stylized as the letter B. But over time, it was decided to change the badge, so now it shows a colorful mace enclosed in a ring. The emblem visually refers to stability and balance.

Relatively young Chinese car company. Under the trademark, high quality cars are produced at an optimally low price. the round badge resembles a silver-coloured diamond-studded ring. According to the founders of the company, these are intertwined hieroglyphs, meaning the desire for success in all corners of the world.

Exclusive luxury cars are decorated with an oval red logo, in the center of which are the initials and surname of Ettore Bugatti, the founder of the company. The edges of the oval are inlaid with 60 pearl stones.

Buick. The emblem of the Buick family, which founded companies for the production and production of cars in Scotland, is taken as the basis of the British brand of luxury cars. The badge depicts three shields in red, white and blue, arranged diagonally in the center of a dark blue circle with a silver border.

BYD. Traditionally, Chinese specialists borrow other people's ideas. BYD designers were no exception, so the trademark of the company that produces copies of world-famous cars often changed under pressure from large automakers that claimed their rights to use the logo. Unfortunately, the latter option is also a plagiarism and outwardly resembles the BMW logo in a simplified form.

Detroit is rightfully considered the capital of the American automotive industry. The company for the production of cars was named after the Frenchman who founded the industrial city - Antoine de La Mothe Cadillac. The family coat of arms of the legendary figure, decorated with a silvery wreath of ears, was also used as a trademark.

The emblem is made in three colors: silver, yellow and green. The name of the concern is imprinted in the upper part of the circle, and in the center is the most famous model of the sports car brand - Super 7. The word Sprint is embossed along the bottom edge, meaning the high speed capabilities of racing cars. The new cars are adorned with a square Caterham Fi Team logo set against an unusual green and white British flag.

One of the oldest Chinese auto companies is known to car owners thanks to its laconic emblem: the English letter V on a blue background is enclosed in a silver ring. The central symbol means victory and the pursuit of excellence, and the blue color inside, according to the founders, is the planet Earth.

The oldest French brand for the production of cars and armored vehicles. The shape of the trademark resembles a blue eye with a gold border around the edges. Inside is the name of the corporation, written in large gold letters.

Chery. The logo of a well-known Chinese car brand is depicted in the form of intertwining letters. They are an abbreviation of the full name of the concern Chery Automobile Corporation. Two Cs form a circle, in the center of which is the letter A. Some believe that the ring symbol represents two perfectly smooth roads that go beyond the horizon.

The trademark was registered in 1911 and named after the famous driver Louis Chevrolet, who became the face and symbol of the company. The cruciform emblem is made in 2 colors: gold - in the center and steel - on the edging. There are several versions of the origin of the badge, up to the version of the ornament on the wallpaper of the hotel where the founder of General Motors, Durant, lived.

The first sports car produced in America received its own logo. Visually, the trademark icon resembles the wings of a butterfly, symbolizing peace and aspiration to the sky. One side is shaped like a checkerboard, while the other side features the Chevrolet trademark.

Chrysler. A large corporation was formed in 1924 as a result of Walter Percy Chrysler's takeover of a number of small businesses. Today, the concern includes several world giants in the production of machines. For many years, the logo was a pentagon with a star inside. But over time, the designers changed the emblem, replacing the geometric one with the outlines of a bird or an airplane soaring in the sky with a branded wax seal in the center, which means the highest quality of the products.

The French industrialist of the last century Andre Citroen named the company after himself. The badge depicts two silver teeth of a chevron wheel pointing upwards, which symbolizes the group's commitment to success.

Dacia. The company is a division of Renault, so blue and silver colors were used for the logo. Until 2014, cars of this brand were decorated with a shield with dragon scales. Later, the designers took the English letter D as a basis and turned it on its side, putting the brand name on a smooth edge.

The grille of Korean cars is decorated with a silver lily. In heraldry, this symbol means greatness and purity. Cars of this brand are distinguished by high technical characteristics, refined lines and smooth running.

DAF. Dutch car brand. Brothers Hubert Josef and Bill Vincent van Doorn founded a truck manufacturing company. They used as a badge the laconic name of the company - DAF, written in blue letters and underlined with a red stripe below.

The icon of the Japanese car brand is a combination of two hieroglyphs that form the basis of the name of the corporation - Dai and Hatsu. Manufacturers specialize in the production of engines and compact cars, which is why the emblem looks so concise. The logo is stylized as intertwining English red letters I and D.

Daimler. Luxury cars are made by Jaguar. On the grille of vehicles, you can see a concise inscription with the name of the brand, made in a brilliant silver color.

DODGE. Founded in 1990 by the Dodge brothers, the logo of the company originally featured a bighorn head, symbolizing power and assertiveness. A few years later, manufacturers of trucks, pickups and cars, as well as parts for them, simplified the logo, leaving two red stripes at an angle with the name above them.

The trademark was registered by the brothers Marcelo and Adriano Ducati in the first half of the last century. The logo has changed several times over the years. Modern cars are adorned with a triangular red badge with the last name on the top edge. The center of the emblem is crossed by a silver road.

Edsel. The company was founded by the son of Henry Ford - Edsel. as an emblem, the young man chose the capital letter of his name in white on a green background, enclosing it in a circle that visually resembles a car tire.

Eagle. It is symbolic that the logo of a subsidiary of the Chrysler concern depicts the head of a proud eagle in profile on a black background. The top of the badge is decorated with the name of the enterprise.

FAW. The automaker was created as the main car manufacturer in China, so the emblem shows the number 1. The badge is in the shape of a blue oval with a snow-white border around the edge. Six stripes around the unit symbolize the spread wings of a proud eagle.

The logo of the eminent Italian car assembly factory is adorned with a proud black horse rearing up. Enzo The idol of Enzo Ferrari was fighter pilot Francesco Baraka, whose plane was emblazoned with a similar emblem. Somewhat later, the background of the recognizable trademark acquired a yellow background, and the top was crowned with the colors of the national flag of Italy.

FIAT. Literally, the abbreviation of the world-favorite Italian car brand means "Italian car factory from Torino." The emblem consists of an abbreviation on a red background, enclosed in a silver edging with recesses and elevations. Facets testify to the rethinking of previous experience with the possibility of dynamic development in the future.

Fisker. A young company engaged in the production of environmentally friendly cars with minimal emissions of harmful substances into the air. It was the direction of the company's activities that was the basis of the logo. The badge depicts a sunset on the Pacific coast, around which there is a silver border with the name of the founder Henrik Fisker. Additionally, the icon is decorated with two vertical lines of metallic color.

Ford. The legendary company was founded in 1926 by Henry Ford. It is noteworthy that the recognizable laconic logo has not changed over the years. Cars manufactured by Ford Corporation are decorated with a blue oblong oval badge, in the center of which the name of the creator flaunts. The inscriptions and edging are painted in silver.

FSO. The Polish car plant received a second boost in 2010, despite the fact that the company had been producing cars since 1952 under the Daewoo brand. At the moment, FSO vehicle grilles are equipped with a two-part red badge. On the left, inside a small square, is the outline of the steering wheel, and in the right rectangle is the name of the factory. The letters and graphics are printed in white.

Emblems and logos of global automakers and car brands G-M

Geely. On the first logo of one of the largest Chinese auto companies, there was a white wing on a blue background, enclosed in a circle. Visually, the icon also resembled a snow-capped peak. This was due to the fact that the headquarters of the enterprise was in close proximity to the mountains. The brand's new badge is reminiscent of the solid Emgrand badge depicting the grille, but in blue and silver.

GMC. The well-known corporation General Motors was founded in 1901. It is distinguished by a laconic logo, which is three capital letters in red in a silver frame, which is an abbreviation of the company name.

Goliath. Passenger cars and trucks came out under the trademark in the middle of the 20th century. The trade mark of the enterprise was the name of the brand, written at an angle in golden letters.

Great Wall. The manufacturer called his enterprise "The Great Wall", so the emblem is decorated with a stylized prong depicting a famous Chinese landmark. the steel color logo is made in the shape of a circle and visually resembles an irregularly shaped steering wheel.

hafei. An independent Chinese auto holding was formed in 1998 to assemble cars under a Japanese license. This is reflected in the creation of the logo. The ancient shield depicts silver waves framed in black and purple. Geometric lines symbolize the Songhua River, which originates near the city of Harbin.

Haima. Initially, the company was created to produce simplified Mazda models intended for consumers from South Asia. The company got its name from the merger of the first letters of the name of the island HAInan, where the production is located, and the corporation MAzda. Even the badge is visually similar to the symbols of a well-known brand with a schematic image of the god of wisdom, life and light, Ahura. Some see in the logo a bird soaring in the sky, behind which one can see the contour of the Earth, which directly indicates the company's desire to break into the leaders of automakers.

Higer. The company for the production of city and tourist buses was founded in 1998. The emblem is similar to the badge of the South Korean corporation Hyundai, but the letter H is made with a slightly more bias. It is noteworthy that heavy-duty transport is in high demand all over the world. The management of the Swedish concern Scania monitors the quality control of products.

Honda. Soichiro Honda, the founder of the trademark, did not be wiser, and chose the capital letter of his last name as a logo, enclosing it in a square frame with rounded edges. Today, a recognizable silver badge adorns quality cars from a well-known brand.

The name of the brand is an abbreviation of a complex sentence, which literally translates as "Highly mobile, multi-purpose wheeled vehicle." The company initially planned to produce high-capacity and cross-country vehicles for military purposes, but after the end of the war, powerful cars won the respect of drivers. The management decided to produce civilian models with high technical performance. The laconic emblem is not intricate. The jeep's grille is adorned with the company's name in simple black font.

The auto concern appeared in South Korea back in 1967 and is still a representative of the Motor Company. A symbolic handshake was chosen as the logo of the trademark, outwardly resembling a silver letter H at an angle, enclosed in an oval. Thus, the management positions itself as a reliable partner and manufacturer of quality cars.

Literally, the name of the Japanese company means "Infinity". Thus, the automaker wanted to emphasize the unlimited possibilities of the cars produced. Initially, the sloping figure-eight logo was considered, but after some thought, the designer depicted a road going beyond the horizon on the silver badge.

Isuzu. One of the oldest companies in Japan, existing since 1889, got its modern name at the beginning of the 20th century. The brand is named after the Isuzu River. The simple logo consists of the company's name in red. The Japanese claim that the capital letter symbolizes the desire for growth.

Iveco. The Italian concern produces industrial machines, which are decorated with a stylish black logo. The name of the company is written at the bottom, and above it is a silhouette of a horse in a jump, enclosed in a ring.

JAC. One of the largest automakers started manufacturing cars in 1999. The logo consists of 3 parts. The central line is occupied by the abbreviation JAC in red letters. The word "Motors" is printed on the bottom stripe. The emblem is crowned with a silver five-pointed thin star in a ring.

A distinctive feature of the world-famous car brand is a silver jumping jaguar figurine attached to the hood of the car. This is one of the few companies that did not put the badge on the grille, but installed it higher. But after numerous complaints, in some countries it was forbidden to decorate the hood in this way. Therefore, many modern models of luxury cars are decorated with a badge with an underlined inscription "Jaguar" and the famous predator jumping over letters.

Jeep. Another brand based on the Chrysler concern. Initially, the name of the company sounded like General Purpose veihicle (general purpose machine). Impressive in size and comfortable cars fell in love with the drivers, and among themselves they began to be called simply a jeep. It was the popular name that was subsequently transferred to the recognizable green logo. The emblem also features round headlights and a grille.

KIA. The founders of the South Korean company chose the abbreviation of the company name enclosed in an oval as a logo. Main colors: silver and red. Literally, the name of the corporation is translated as "Enter the world from Asia."

Christian von Koenigsegg from Sweden founded the exclusive sports car company in 1994 and gave it his name. He decided to emphasize the status of the car by using the family coat of arms as an emblem. It features orange diamonds in a mirror image on a yellow background. A blue stripe with a gold heraldic symbol is launched along the upper edge.

KRAZ. Famous Ukrainian civilian trucks are adorned with an oval badge with a white highway ribbon in the center on a turquoise background. Under the emblem are four company letters in the same beautiful delicate color.

LADA. The famous proverb "On full sail" is reflected in the brand name of the most famous Russian car manufacturer. The hood of cars of this brand is decorated with a white sailboat on a blue background. In the updated version, the badge has acquired a three-dimensional look, and the element is made in silver.

Italian luxury car brand. The logo is made in noble colors: a golden bull in combat readiness and the name of the head of the company, Ferruccio Lamborghini, on a black shield in a golden frame. Thus, the company positions itself as a manufacturer of powerful and luxurious cars. On the other hand, it was under the sign of the calf that the founder of the company was born. It is noteworthy that many cars were named after cities where bullfights were held and famous bulls.

Currently, Lancia cars can be recognized by the brand name written in silver letters in the center of the steering wheel, inside a blue shield. The name means "spear" in Italian. In previous versions, the badge was additionally painted with this silver weapon, the point of which was directed upwards.

The founders of the company for the production of off-road vehicles use a laconic green badge in the shape of an oval in a silver border. In the center is the brand name in white letters, separated by quotation marks of a strict geometric shape. The main color represents the company's commitment to the production of environmentally friendly vehicles.

The Chinese brand specializes in the production of pickups and powerful SUVs. The logo is made in the form of a red shiny rhombus with a metallic sheen, enclosed in a steel ring. This is one of the few companies from the Celestial Empire, the badge of which is made according to an exclusive design.

Lexus. Literally, "Luxury" is translated as "luxury." The emblem of the prestigious Japanese luxury car brand features the capital letter of the brand's name inside a silver circle. Such a laconic execution in a noble color is designed to subtly emphasize the high status of cars without unnecessary pretentiousness.

Lifan. Almost the only private company in the production of cars, motorcycles, scooters, ATVs and buses from China has taken the principle of moving only forward as a basis. This is reflected in the design of the round badge. It depicts three blue sailboats on a white background.

The Ford Motors division is focused on the production of prestigious luxury cars. On the badge you can see an elongated rectangular metal compass. It symbolizes the company's desire to gain fame and recognition around the world.

Marussia. The well-known showman in Russia, Nikolai Fomenko, with the support of Yefim Ostrovsky, decided to found a company for the production of premium sports cars. The brand badge is reminiscent of an "M", stylized as a sleeveless jacket, made in the classic colors of the Russian flag. At the moment, the enterprise is closed, but the cars are still popular among racers and collectors of automotive equipment.

Maserati. The Maserati brothers chose the traditional oval as the basis for the icon, but arranged the main elements vertically, dividing the composition into 2 parts. A blue strip with the name of the founders is launched along the bottom. The top is decorated with a red trident of Neptune on a white background. This choice was a tribute to the city of Bologna, where the owners of the brand were born.

Wilhelm Maybach and his son Carl have been assembling custom-made machines from wealthy clients since 1909. A year later, the triangular-shaped emblem chosen by them with two intersecting green letters M on an orange background began to decorate production models of exclusive vehicles. The symbol literally means the full name of the brand - Maybach-Manufactura.

Mazda. The icon of the famous Japanese car brand is based on a deep meaning. The silver logo features two intersecting lines in a "V" shape. Some are inclined to believe that the curved outline symbolizes a bird in flight. Others see the head of an owl or a rosebud in the badge. The corporation itself was named after the deity revered in Japan - Ahura Mazda, who is the creator of the sky.

McLaren. Sports cars of this brand entered the market in 1989. The company produced racing cars and high-speed passenger supercars using sports technologies. The grille of all models manufactured by the McLaren Group is adorned with a concise logo with the brand name, embellished with a red apostrophe on the right edge.

mercedes benz. Seeing a round badge with a three-pointed star in the center on the front of the car, consumers immediately understand that they have a high-quality build car from a world famous German manufacturer. The emblem emphasizes the status of the company and testifies to the conquest of three peaks by it: sea, air and land. This is not surprising, because automobile, sea and air transport is produced under the Mercedes-Benz trade.

Mercury. The designers approached the development of the corporate logo of the Ford subsidiary in a peculiar way. The brand got its name in honor of the god Mercury, whose symbol is considered a cat. The badge features three gray curved lines visually reminiscent of a small capital "m" or three roads on a mountainside. The main element is enclosed in two circles of different diameters.

At the beginning of the last century, the Englishman William Morris began producing sports cars under the Morris Garages brand. Over the years, machines have rolled off production sites adorned with the company's signature red and gold octagonal badge with smoothed corners. Inside it is the abbreviation "MG", which later became the name of the brand. Today, the company is owned by the Chinese corporation Nanjing Automobile.

Mini. Small-sized cars that consume a minimum amount of fuel are produced by a subsidiary of the BMW concern, whose head office is located in the UK. Inexpensive compact cars are decorated with an original logo that visually resembles an airplane. In the center of the emblem is a black circle with a silver "Mini" lettering, and on the sides are silver wings.

Solid Japanese cars can be recognized by the triangular logo, divided into 6 parts of white and red. Many believe that the image looks like a diamond, thus trying to justify the name of the company, which means "emerald" in Japanese. But in fact, the logo symbolically combines the family coats of arms of representatives of two ancient families - Iwasaki and Tosa (three rhombuses and an oak trefoil).

All car brands of the world and badges N-Z

The first cars of the legendary brand were decorated with an emblem in the form of a circle with a bar installed in the center, on which the name of the brand was written in black letters. The badge was made in traditional Japanese colors (red, blue and white), representing the sky, the rising sun and the purity of thoughts. Later, it was decided to slightly modify the logo, making it monophonic (steel) and voluminous.

Noble. Sports cars of this brand are recognizable all over the world. The logo visually resembles a license plate with the brand name. The laconic inscription is made in black letters at an angle on a yellow background.

Over the hundred years of its existence, the company has produced more than 35 million units of high-speed luxury vehicles. Exclusive cars can be recognized by an unusual badge. The steel logo is made in the form of an oval, divided by two parallel lines, visually resembling the lanes of one road going beyond the horizon.

Opel. Over the course of a century, the logos of a well-known brand have been constantly changing. Initially, the initials of the company's founder Adam Opel flaunted on the emblem, but since 1890 it was decided to change the badge. In 1964, the trademark acquired its recognizable logo, on which you can see a lightning bolt enclosed in a circle. In the 2000s the emblem has undergone minor changes, becoming more voluminous and embossed.

American prestigious cars of this brand ceased to be produced in 1958. But the cars of the famous brand can still be recognized by the unique logo, in the center of which is the Packard family coat of arms. But the representative of the ancient English family decorated the models of their cars with different badges. The most famous are a girl trying to hold the wheel, a pelican figurine and the silhouette of the ancient Greek god Adonis.

Pagani. Cars of the Italian brand are distinguished not only by high build quality and original design, but also by a brand name on the hood. The steel-colored oval emblem visually resembles a disk, the center of which is crossed by a strip with a three-dimensional brand name. In the upper left corner there is an interspersing of an irregular geometric shape of blue color, which enhances the overall composition.

Panoz. A modern manufacturer of high-tech passenger cars has chosen as a logo for its trademark an icon in the form of an inverted drop, in the center of which is a green clover leaf in a whirlpool of red, blue and white, symbolizing yin and yang. The top element adorns the brand name.

French cars of this brand can be easily recognized by the badge with the image of a lion. From 1950 to 2010, the figure of the predator changed several times. At the moment, the square badge is decorated with a three-dimensional figurine of a ferocious lion standing on its hind legs. Thus, the company emphasizes the high status of produced cars, purposefulness and development.

Plymouth. Autonomous division of the Chrysler concern, specializing in the production of passenger cars and minivans. The name of the company is applied on the round logo, and in the center of the circle there is a golden sailboat on a red background.

At the time of registration of the trademark, the legendary cars were decorated with a logo stylized as a traditional dress with feathers of the representatives of the Indian tribe. But over time, management changed the emblem. Manufacturers began to attach a red arrow in a silver border with a sparkling silver star in the center to the grille of luxury cars.

German brand cars are produced in the city of Stuttgart, the symbol of which is a rearing horse. It was she who was placed in the center of the logo. The brand badge is made in the form of a coat of arms in the colors traditional for the people of Baden-Württemberg: gold, red and black. The upper part of the emblem is decorated with the name of the company.

Proton. The trademark of the Malaysian automobile company is made in the Asian style. The emblem in the form of a shield depicts the head of a ferocious tiger in profile against a green background, enclosed in a ring. The main color of the shield is blue with gold edging.

The badge of a famous French car brand looks like an elongated rhombus with three-dimensional edges and a hollow center. According to the designers, such a solution is designed to emphasize optimism, prosperity and faith in success. Some are inclined to believe that such a geometric figure cannot exist in reality. In response, the management of Renault has stated several times that it can bring even the most impossible and fantastic ideas to life.

A distinctive feature of the trademark is the presence of two official emblems. Women's models are traditionally decorated with a figurine of the fair sex, called the "Flying Lady". But the general public is more familiar with the logo with two "R" letters in chrome steel, superimposed on each other, on a blue or black background.

Rover. English luxury cars are decorated with a stylish brand badge depicting a Viking battle boat under sail. The contrast is emphasized by the successful combination of gold and black colors on the shield. To date, the company has been bought out by Ford Corporation, but the Viking theme still continues to be present in the design of badges.

Saab. On the trademark badge you can see a red griffin in profile, whose head is crowned with a golden crown. The emblem largely repeats the elements of the family coat of arms of the founder of the company. At the moment, the enterprise is officially closed, and the rights to the brand belong to the Chinese-Japanese concern National Electric Vehicle Sweden. New owners cannot use the brand badge.

The American company chose the rings of the planet of the same name as the icon. The square red logo features white intersecting smooth lines visually resembling a curved X. The second logo features a crescent moon enclosed in an oval, creating an allusion of 3D Saturn with an asteroid ring.

The logo of the company repeats the trademark of the Saab company. The scarlet crowned griffin on a blue background is enclosed in a complex geometric figure. It is noteworthy that the mythical bird also appears on the heraldic sign of the province of Scania.

Scion. American cars are assembled under a Japanese license. Assembly is carried out only in North America for the younger generation, which is not surprising. The brand name itself is translated as "Heir". Extreme driving car designers developed a dynamic logo with two shark fins placed diametrically to each other. They are separated by a band with the brand name in a silver ring.

seat. The founders of the Spanish car company as a logo the letter S in silver, vertically cut in half. Below it is traditionally the full name of the brand in red letters.

Smart. German compact cars are produced with a branded rectangular black badge with a laconic inscription in the center with the brand name. To the left of it is a silver badge with a yellow triangle around the edge. Schematically, it resembles the head of a chick or the letter C with an arrow.

The name of the brand from Korean is literally translated as "Two Dragons", which is also reflected on the trademark. The laconic logo represents two blue wings of a prehistoric pangolin in flight, mirroring each other. Some see the claws of the dragon in the emblem. The developers of the logo claim that the icon symbolizes good luck.

The Japanese auto company emerged from the merger of six auto companies, the most famous of which was Toyota. The brand name translates as "Get Together". It is symbolic that the badge depicts exactly six quadrangular stars from the Pleiades constellation sparkling in the sky. It is noteworthy that one of the celestial bodies shines brighter than the others.

Japanese cars of this brand are decorated with a capital English letter from the name in red, stylized as a hieroglyph. The founder of the company Michio Suzuki gave his name to the brand.

French brand cars have not been on the market for several years. But until now, cars with a company badge are roaming European roads. In the center of the logo there is a three-dimensional letter T in a circle. For the design of the emblem, the designers used the traditional colors of the French flag.

Tatra. Famous heavy trucks are adorned with a round badge with the name of the brand in the center. Letters and edging are made in white, the main background is purple.

Tesla. The trademark quickly broke into the car market and now its logo with the image of a pointed letter T with the upper inscription "Tesla" is recognizable all over the world. The founders of the company specializing in the production of electric vehicles claim that the badge depicts an allusion to the letter. It's actually part of the steering wheel.

Toyota. Prior to the production of cars, the company was engaged in the production of looms. The symbol of the enterprise was the eye of a needle, through which a thread was threaded. The founders of the company decided to leave the icon unchanged, giving it a new meaning. According to the designers, the ovals in the center of the silver badge symbolize the heart of the driver and the unlimited possibilities of cars.

The company was founded at the height of space exploration. Therefore, German manufacturers decided to give the brand an appropriate name. It is translated into Russian as "Sputnik". The corporate badge is laconic: in the center of the black circle is the letter S, which can be interpreted as a curved road going into the distance.

TVR. Budget sports cars of English production can be recognized by the company logo. It consists of three capital letters of the brand name, which is an abbreviation for the name of the company's founder, Trevor Wilkinson. To date, there is a trial between the owners of the trademark, and there is no guarantee that the production of cars will resume.

Veritas. The German company for the production of cars can not boast of a rich history and a large number of cars produced, but continues to work steadily after its revival at the end of the last century. The emblem of the brand is considered one of the most beautiful in the world: the traditional wheel with the inscription "Veritas" is decorated with four thin pointed spikes, one of which is extended upwards and is three times longer than the others. Visually, the logo resembles a sword, a compass or a ship's steering wheel.

Franz Xavier Reimspiss was awarded 100 Reichsmarks for creating the logo. The emblem according to his project was slightly modified after the defeat of Germany in World War II, but, in general, it remained unchanged. The badge of the legendary automobile concern schematically depicts two white letters V and W on a blue background, enclosed in a silver circle.

Volvo. There are two versions of the origin of the famous emblem. According to one of them, the cars of the Swedish concern are decorated with the heraldic sign of the Roman Empire, which depicts a shield with a spear, which is a symbol of the god of war - Mars. An alternative opinion says that the emblem is taken from the periodic system of Mendeleev and means "Iron". At the time of the formation of the company, Swedish steel was considered one of the best in the world. Cars under the Volvo brand are distinguished by high build quality and a powerful body. The center of the emblem is decorated with a stylish inscription with the brand name in white letters on a blue background.

Vortex. Cars are assembled at the Taganrog Automobile Plant under the license of Chery Automobile. The name translates as "Whirlwind" or "Circle". The badge is made in silver and represents a capital letter "V" in the center of a circle.

ZAZ. A Ukrainian company specializing in the production of budget cars has chosen a laconic blue-and-white badge as a logo. The emblem is a circle with two rounded parallel lines resembling the lanes of a road.

Logos of domestic car brands alphabetically A-Z

BelAZ. The company manufactures dump trucks with a high load capacity (from 30 to 360 tons), as well as machines for working in quarries and construction equipment. The share of production on a global scale is more than 30%. The logo of the Belarusian Automobile Plant is the name of the enterprise, written in English letters in blue.

GAS. The company's headquarters is located in Nizhny Novgorod, whose coat of arms was taken as the basis for creating the logo. Domestic cars produced at the Gorky Automobile Plant are decorated with a stylish emblem, in the center of which there is a white silhouette of a deer, and five neat towers adorn the upper part of the rounded coat of arms. The auto concern produces cars and trucks, minibuses, as well as military equipment.


KAMAZ (Kamaz). Kama Automobile Plant began production of heavy vehicles in 1976. Famous trucks and agricultural machinery are decorated with logos in two versions: with inscriptions KAMAZ or KAMAZ, depending on the country of the buyer. The corporate blue badge of this brand is made of two elements: a laconic inscription with the name of the brand and a running horse in full face.

Moskvich. The most popular and sought-after brand of cars in the Soviet Union. The cars were decorated with a laconic inscription with the name of the brand in silver letters. The company is currently owned by the Volkswagen Group. The trademark is an unusual red badge stylized as the letter "M".

TAGAZ. On the intricate emblem of the Taganrog Automobile Plant, you can see 3 equivalent roads intersecting each other in the form of a triangle. This logo was not chosen by chance. The designers wanted to emphasize the ability of small industrial trucks to overcome any obstacles. The company also produces school buses, minibuses for the disabled and vehicles for public utilities.

UAZ (UAZ). The dynamic logo of the Russian auto company depicts a seagull depicting a seagull soaring over the Volga River against the backdrop of the sun. The 3D badge is made in green and white colors. The lower part of the emblem is decorated with the name of the enterprise (in Russian or English letters).

Uralaz (Uralaz). A beautiful emblem in the form of a rhombus divided in half with rounded edges adorns trucks produced in the Chelyabinsk region. Visually, the blue icon resembles the letter Z at an angle or the number 8.

ZIL. The plant named after Likhachev was opened in 1916 and glorified the domestic auto industry with the release of high-quality trucks. It is noteworthy that until 1944, cars of this brand were produced without a company emblem. And only after the war, the management decided to patent the abbreviation of the name of the enterprise as a brand, which later became a trademark.

Each machine has its own logo ( emblem) and each has its own story.

Define brand cars you can by the icon and today we will talk about the meaning of the logos of different cars.

Rolls Royc

Figurine of a winged woman – “Spirit of ecstasy”.
The history of creation has a hint of romance. Once upon a time, the sculptor Charles Sykes was commissioned by his friend, a motorsport enthusiast, Lord Montagu to decorate his car with a figurine. Sykes created an exquisite statuette of a woman in flowing clothes, creating the illusion of flight - a kind of nod to Lord Montagu's affair with his secretary. This figure drew the attention of Charles Rolls and Henry Royce. They also decided to order a figurine from Sykes, which could become a standard for decorating all cars of the brand.
Since 1911, Rolls-Royce cars have had a figurine in the form of a “flying girl”, which was officially recognized as a symbol of Rolls-Royce only in 1921 and was included in the cost of the car.

? KODA

The emblem acquired its modern look at Pilsen Skoda: it was there that features were born that, with minimal cosmetic changes, have survived to this day. In 1923, two official versions of the Skoda logo appeared. The first badge was in use for only two years, until 1925. This is an arrow with five feathers and the name of the brand, framed in a circle. The second sign has survived to this day: an arrow with three feathers.

Legends about the meaning and origin of this arrow-shaped logo are very different, and none of them has been officially confirmed. As they say, the author of the idea is the commercial director of Pilsen Skoda Maglich, who meant the sign in the form of an image of either the head of an Indian in a hat with feathers, or a rooster. According to a number of documents, the emblem was the product of a competition held under the supervision of the technical director of Pilsen Skoda, but the name of the designer has not survived to this day. The Skoda company is developing dynamically, and this dynamics will inevitably pass to its mark. In 1994, the Skoda logo debuted in a stylish new color scheme.

The meaning of the Skoda logo

What does the Skoda logo mean? The most reliable answer to this question can be obtained in the brand's brand museum in the Czech town native to the car: a large ring framing the emblem symbolizes the impeccability of production; the wing, which some perceive as a gear, means the manufacturability and innovativeness of products, as well as its prevalence throughout the world; an arrow, or beak, emphasizes the high quality of cars and the direction of production in the future; a small circle (eye) emphasizes the accuracy and consistency of all production processes.

Toyota

The first and most common…
The Toyota emblem symbolizes a thread through the eye of a needle. The fact is that the Japanese company Toyota Automatic Loom Works until 1933 produced weaving machines. A little later, the company switched to the production of cars and the Japanese, as people who respect traditions, did not do anything to change the sign. The Japanese manufacturer also gave the logo a poetic and philosophical meaning. Namely: two intersecting ellipses symbolize the heart of the car and the driver, and the large ellipse that unites them speaks of the prospects and opportunities of the corporation.
There is another version...
The Toyoda company is named after its leader Kiichiro Toyoda and was engaged in the production of looms. In 1935, the company switched to the production of automobiles and was renamed Toyota Motor Corporation, for several reasons for the renaming:

Convenient pronunciation;
the word Toyota, spelled in Japanese, consists of eight strokes, and according to the founders of the company was attractive, because the number 8 in Japan is considered lucky and lucky.

Subaru

Subaru was the first Japanese car company to use a name from its native language.
The name of the company was given by Kenji Kita, president of Fuji Heavy Industries Corporation, in 1954.
The company's name refers to a constellation of six stars, also known by its original Japanese name, mutsuraboshi, in the constellation of Taurus. We know it as the constellation Pleiades. Since Fuji Heavy Industries was formed by the merger of six companies, the Subaru name is intended to symbolize this.
Subaru also translates from Japanese as "unite".

Mercedes-Benz

According to the most common and convincing version, the Mercedes company with a characteristic symbol arose as a result of the merger of two manufacturers - Benz and Daimler. It happened back in 1926, and a three-beam star appeared, surrounded first by a laurel wreath, and later in 1937 by a circle. Daimler-Benz's new venture brought the achievements of both companies to Mercedes vehicles with great success.

The Mercedes-Benz logo, perhaps, is a symbol of the company's confidence in its perfection. The three-pointed star symbolizes the superiority of the company in all areas - on land, in the air, in water.

BMW

BMW's history began with aviation, and the company's logo remains true to its roots. The blue triangles of the BMW logo symbolize the aircraft's propellers in motion, while the white triangles represent the sky peeking out from behind them. In fact, the company played an important role in the Second World War, as it was one of the main suppliers of aircraft engines for German aircraft.

The current BMW logo design is said to have originated from the circular design of an airplane's spinning propeller. The white and blue checker boxes are supposed to be a stylized representation of a white/silver propeller blade rotating against a clear blue sky. The theory is further reinforced with the claim that the image originates in World War I, in which the Bavarian Luftwaffe flew aircraft painted in blue and white. It also reflects BMW's origins as a manufacturer of military aircraft engines during World War I, that BMW started as an aircraft engine manufacturer. According to the company's magazine, “BMW Werkzeitschrift” (1942), the BMW logo appeared when a BMW engineer tested the company's first 320 engines. He marveled at the reflection of the bright disc of the spinning propeller, which looked like the aura of two silver cones.

And udi

"Audi" has an extremely difficult fate. The founder of the company, August Horch, back in 1899 called his first business A. Horch & Cie (Horch is translated from German as "listen"). However, after ten years, August survived from his own company and he was forced to found a new one. At first, he used the old name, Horch, but the former partners took this brand from him through the court.

At first glance, the Audi logo is simple and straightforward, right? But not everything is as simple as it seems. Each of the four rings symbolizes one of the four founding companies of Audi in 1932: DKW, Horch, Wanderer and Audi.

volkswagen

The 'V' in the company's logo is an abbreviation for "volks", which means "the people" in German. ‘W’ is short for “wagen”, which means car in German. That is, the company wanted to show that their car is a car for the people.

The logo was designed by Franz Xavier Reimspiess, a Porsche employee (the man who improved the engine for the Beetle in the 1930s), and was selected after an open competition. The letters "W" and "V" are combined into a monogram. During Nazi Germany, the emblem was stylized as a swastika. After the plant came into British possession, the logo was inverted, and later the background changed from black to blue. His work was considered the best in the logo competition for VW. Franz was even awarded by paying him a bonus of 100 Reichsmarks (about $400).

Porsche

Porsche is named after the German designer Dr. Ferdinand Porsche, who was the author of many inventions and innovations: in particular, back in 1897 he created a car that uses solar energy, and in the mid-1930s he created the Volkswagen project, a car that which eventually became the most widespread in the world. Although Porsche had founded his own design firm as early as 1931, it wasn't until 1948 that his son Ferry began to assign the name to cars under development. Their production began in 1950. The rearing horse on the emblem of the company is borrowed from the coat of arms of the city of Stuttgart, which was founded in the Middle Ages on the site of a stud farm (at the beginning the name was Stuten Garden, “Garden of Mares”): horns, red and black stripes are borrowed from the coat of arms of the Kingdom of Württemberg, whose capital was Stuttgart. This "combined" coat of arms appeared as a Porsche emblem in 1952.

Peugeot

Peugeot was founded in 1812 when brothers Jean-Pierre and Jean-Frédéric Peugeot converted their "windmill into a steel mill". Their first products were cylindrical rods for watch movements. Later, the Peugeot plant turned into a real family business. Over many decades, they produced a variety of goods: metal parts, machine tools, umbrellas, irons, sewing machines, spoked wheels, and later bicycles. Yes, indeed, we can say that Peugeot's entry into the automotive industry began with bicycles. In the days of bicycles, Peugeot was considered the best bike manufacturer. In 1898, Armand Peugeot began the production of steam cars, and a year later (having met Daimler) he switched to gas internal combustion engines. The lion on the Peugeot logo was copied by jeweler Justin Blazer from the coat of arms of France in 1847 . At the beginning, the logo was used as a sign of the quality of the steel produced, but later, acquiring various forms (but keeping the concept), it gradually switched to cars.

Emile Peugeot and Jules Peugeot - the founders of the company, the fathers of the Peugeot Fr?res company, they made an offer to the jeweler and part-time engraver from the deep province of Franche-Comte Julien Belezer to draw the logo of their new company, which will be a distinctive feature of Peugeot products from competitors.

Oh pel

A well-known German company, founded in 1899, produced bicycles, motorcycles, cars and trucks. Since 1928, its factories have become the property of the American corporation General Motors. In addition to Germany, cars are produced in Belgium, Spain, Poland, Portugal. The logo of the company changed frequently, but in the end the logo was adopted in the form of the letter "O", crossed out by a zigzag of lightning. This is a tribute to the successful Blitz (Lightning) truck, the production of which lasted about 30 years.

Maserati

On December 14, 1914, Alfieri Maserati founded Officine Alfieri Maserati in Bologna. As the basis for the Maserati logo, Mario Maserati (Alfieri and Mario are brothers) took the image of the trident of Neptune, whose sculpture is located in the town square in Bologna.
But if the image of the trident was taken from a sculpture, then the idea itself has a completely different origin.

History of the logo
Once, in the Bologna forest, a wolf attacked Alfieri Maserati with obvious unfriendly intentions. But then a man with a pitchfork in his hands arrived in time to help Alfieri. Thanks to the pitchfork and courage of the man, the wolf was defeated, and Alfieri was saved. The rescuer, in gratitude, became a driver in the Maserati team. And the image of the saving pitchfork was decided to appear on the car logo.

The meaning of car logos - interesting to know updated: February 18, 2017 by: site