How to attract drivers to work in a taxi. Attracting taxi drivers

The services of taxi drivers are always in demand, but, unfortunately, there are many competitors in this service. Even ordinary car enthusiasts strive to make extra money, pick up at the side of the road passengers who are on their way or those who are late and are ready to pay any money for timely delivery to the right place. There are different ways to attract taxi customers, but it is better to develop an advertising campaign plan.

• First of all, you need to choose an easy phone number that consists of repeating numbers or a combination of them that is easy to remember;
• Give your taxi service a name that will resonate with everyone. Those who use only a phone number to attract customers are wrong. You can paint the cars one color and name the service to commemorate that color (for example, “Yellow Taxi”), or put special symbols on the sides of the cars so that passers-by recognize the vehicle from afar;
• Create a unique selling proposition that will answer the customer's question: why should they choose your service. Such proposals could be something like these:

1. Driver assistance when loading and unloading luggage;
2. Free boarding;
3. Possibility of calling a car with a large trunk;
4. Fixed prices for trips;
5. Minimum transport delivery time, etc.

• Come up with a catchy slogan that can rhyme with the phone number where you can call a taxi. (For example, “Your own taxi” is always there, call: 7-three units-200.” Or: “Extreme taxi is in the capital! Call seven-seven-five-five-six-six”
• Decide on positioning, i.e. select the target audience who will mainly use your taxi. It can be:

1. Taxi for students and schoolchildren;
2. A children's taxi, which will be equipped with a child's car seat, will have a screen with cartoons, a set of toys, etc.;
3. VIP taxi assumes the presence of expensive executive class transport, with a helpful driver who is ready to provide additional services. Here you need to install Wi-Fi, a minibar with drinks, light snacks, fresh newspapers and magazines. Prices here will certainly be high;
4. An economical taxi, designed for the middle class, for those who use a taxi in urgent cases or for the delivery of large purchases. In this case, the fleet must have large, spacious cars.

Outdoor taxi advertising

It is very convenient and profitable to advertise taxis using 3x6 billboards installed along the routes. It is imperative to install outdoor advertising objects at large shopping centers, markets, train stations, airports, and bus stations. When arriving, people will be able to quickly see an advertisement with your phone number and call a taxi to the desired location.

On billboards, use large, bright inscriptions made on a contrasting background. This should include the name of your taxi, (maybe) the slogan you use, your phone number.

You can also use cheaper types of outdoor advertising. For example, inscriptions on asphalt, on curbs. Sometimes a taxi phone number is placed on areas at the entrances of residential buildings or significant objects where people often gather. When leaving the establishment, a person will be able to immediately call a car.

Printed taxi advertising

Leave every client and potential customer a business card with a phone number. You can publish booklets, small brochures that will list your advantages.

Connect to aggregators: Gett, Yandex.Taxi, Uber, etc.

Aggregator companies like Yandex.Taxi have truly revolutionized the taxi market over the past 3-4 years and supply a huge number of orders to various taxi companies. Some companies now exist only thanks to orders from these services. The reason for such a rapid takeover of the taxi ordering market is the absolute convenience of calling a taxi using a smartphone. The customer can watch in real time the movements of the called car, see in advance the driver’s photo, his rating, color and car number, has the opportunity to leave a rating for the driver based on the results of the trip, and of course, pay for the trip by bank transfer, even without using a bank card - data the cards are already entered into the application on the smartphone. Therefore, for most small companies it is definitely mandatory to connect to taxi aggregators.

Taxi advertising on the Internet

Be sure to create your own, albeit small, website. On the main page you can place a pre-order button, by clicking which a person can order a taxi for a specific date and time. This is important if someone plans to not miss a train or plane, meet guests from another city, or be late for an important meeting.

Create groups on social networks where you can post announcements about promotions, discounts, and new services. Use viral advertising by organizing competitions; the prize could be the right to a free trip or a car ride around the city with your company. Use hashtags that will also bring in new customers.

Exceed customer expectations

One of the most important skills for taxi drivers should be the ability to exceed expectations. For example, clients who are accustomed to receiving standard services receive a polite, helpful attitude, the driver helps to load things into the trunk, takes them as close as possible to their destination, does not smoke in the presence of passengers, and does not play music too loudly. All this is imprinted in the memory; you should not think that people do not notice such careful behavior.

Offer your customers a universal charger so they can charge their gadgets on the go. Using a Wi-Fi access point, you can also attract a special category of clients who, while on the go, will be able to conduct important negotiations, solve production problems, as well as just relax and chat with friends, play, etc.

In winter cold, you should not skimp on heating the cabin; you can even place a heating pad or other heater under the passenger seat so that the person can immediately warm up. In the summer heat, you shouldn’t make do with just open windows; it’s better to initially take care of purchasing cars with air conditioning.

During heavy rain, try not to park your car where it is convenient for you. Park so that when entering and exiting, customers do not fall into a puddle or under the splashes of passing cars. Alternatively, you can carry a large umbrella with you and carry it open over the client’s head as he walks from the entrance to the car or escorts him to the door. This, of course, is a trifle, but the passenger will gratefully remember such signs of attention, and next time he will ask this particular driver to come and tell everyone he knows about this incident.

An example would be the case of a driver who installed a DVD player in the car and showed cartoons to the kids during the trip. On the way out, he gave them inexpensive toys. His costs were small, but all parents with children preferred to call this particular taxi driver.

In Sevastopol, a taxi driver takes a ginger cat into the car, which has an affectionate, kind character and wins over every passenger.

Another driver was carrying a live squirrel in the car, which was trained to play with children and adults, entertaining them with various tricks. It is not surprising that this taxi began to carry a huge number of passengers; everyone asked only to get into this car. Please note that if there are no such surprises, and the entire trip goes on as usual, then there is nothing to tell about you. This approach will improve your reputation and gain loyal customers who will use your services for years.

Don't push the maximum amount of money

Show passengers that you provide some services for free. For example:

• if there are accidentally forgotten items left in the cabin, take them to the address completely free of charge;
• wait an extra five minutes without reprimanding the passenger later or demanding additional payment for it;
• always give change, it is better if the person himself says that it was left as a tip;
• do not gather fellow travelers into the car if the first passenger is against it.

Inform customers about the car delivery time

It is very important to abandon the usual approach in which the customer is told the average waiting time. For example: “the car will arrive within 15 minutes,” especially if the dispatcher knows that all the cars are far away. It would be more correct to say the exact time, because... this will allow the client to get his bearings, he will be able to calmly wait for the stated time, going about his business, rather than standing for 30-40 minutes at the window or on the street, in the heat or cold, waiting for the taxi to arrive any minute. Do not be afraid that if the waiting time is long, the client will call competitors. He'll do it anyway if he's in a hurry. But if he has time to wait, he will appreciate your honesty and will have no reason to be disappointed in your service. In addition, he will not develop negativity during a long wait.

Some taxi services immediately after the call send the client an SMS message, which indicates the waiting time, brand, color and number of the taxi that came to him. This is very convenient, because the client does not have to run around the entire area, rushing to every car and asking if they came for him. It's little things like this that show respect.

Taking this principle into account, you can even declare it in advertising materials, declaring that your company strictly adheres to the stated deadlines for delivering cars.

Original taxi design

To attract customers, you can decorate each car with a special design. It can be used for upholstery of seats, ceilings, and for attaching convenient accessories: stands, shelves, coat hooks. In the cold season, these can be blankets, pillows, soft toys for children.

This is the original taxi design used in Mumbai.

Pre-order a taxi

To implement this function, you need to install an active online order button on your website. Here, clients themselves will be able to choose the desired time for the car to arrive, indicate the date, address, exact time, and be able to see the approximate cost of the trip. This service can also be obtained by telephone by contacting the dispatcher. Often a taxi must be taken to the airport or train station, since those arriving or departing have no one to meet or see them off. In this case, you can write a sign with the name of the passengers so that they can immediately notice the taxi driver in the crowd of people greeting them and not worry about it. Taxis can serve as a transfer, because it can be very difficult to get to the city from the airport, given that a person always carries heavy luggage with him.

Watch a short video about how a special program for ordering a taxi works:

Maintain the company's image

Always find out in advance where the client is going to go. If he has to meet important business guests, and you present him with an old, unwashed, battered car, then there will be no talk of any authority. Even if you are polite and efficient.

If you maintain a systematic system for recording incoming calls, you can easily determine whether the customer is a regular or is contacting you for the first time. For new clients, try to always send decent cars as the first impression is very important. In the words of the famous Coco Chanel, “You will never have the opportunity to create a first impression.” Let’s analyze the client’s thoughts: “I came here for the first time and they gave me a bad car, which means the entire fleet of this company is the same.” It will be impossible to make excuses later, even if you explain that all your other cars are new. The client in this case received one hundred percent negative experience, and is unlikely to want to repeat this experiment.

Train professional taxi drivers

It will be easier to teach skills to newcomers in this business than to retrain experienced taxi drivers who are accustomed to smoking in the cabin, remaining sullenly silent the whole way, being rude to clients, driving them at breakneck speed, or vice versa, trailing like a snail. Send young drivers to special training and advanced training courses, although only a few organizations, such as the Russian-American Academy of Taxi Business, do this.

It is also necessary to train dispatchers, whose politeness and friendliness largely determine the number of clients. The way a dispatcher communicates with customers is the company’s calling card, so it is better to hire stress-resistant, naturally friendly and patient people who will be able to replace each other. Give them the opportunity to rest for a sufficient amount of time, reward them with a system of bonuses, which will depend on the number of passengers who made a reservation during their shift.

Watch a video about the work of a taxi dispatcher in detail:

In a taxi service, every little detail is very important, be it the dialogue that takes place during the trip, or a thoughtful, respectful attitude towards each passenger, the ability to find contact, and not express irritation, anger, or negative emotions associated with driving along difficult roads. Working in a taxi requires a certain type of character, flexibility and the ability to find an approach to every passenger, even an inadequate one. After all, the number of clients directly depends on the impressions that passengers receive during the trip.

Taxi services should be predictable. Each client should be sure that by contacting this company, he will arrive at his destination on time, the driver will be correct and polite, and the car will be clean and comfortable.

Video on how to promote a taxi service:

How to make money in a taxi: 4 ways to earn money + how much you can really earn from this + 5 tips for getting stable orders + 3 options for additional income.

Now is a time when there are many more people with cars than people with jobs. And often the car sits idle in the garage and does not bring any benefit to its owner.

But you can make money from it and provide for your family.

There are many ways to earn income from your own car, but we will tell you about how to make money in a taxi: what you need to consider and how profitable it is.

4 ways to make money in a taxi

The time when the word “taxi” meant daily idle time at a station or in the city center waiting for a client is long over.

Let's look at what has changed and how to make money in a taxi today.

Method No. 1.

Private driver.

• To make money in a taxi, you will need:
• car;

a special checkerboard for the car or other identification marks.

The method is that you will look for clients on your own.

• In order to find passengers, you need to stand in crowded places:
• near restaurants, clubs, pubs in the evening;
• close to bus stops in the morning;
• close to shopping and entertainment centers on weekends;
• close to train stations, airports;

near hospitals, clinics, clinics, etc.

In such places, finding a client and making money is a matter of just a few minutes. But there is one “but”. Competition.

Often, all active “spots” are already distributed among taxi drivers, and taking your place is not so easy.

In the best case, you will need to share your earnings, for example, with security guards of establishments who will call you for clients; in the worst case, conflicts with nearby taxi owners are guaranteed.

1. Advantages of the method:
2. Flexible work schedule without standards.

You can use almost any car that has a more or less presentable appearance.

1. Disadvantages of this type of earnings in a taxi:
2. If there is no established customer base, it is quite difficult to find regular orders, so downtime is guaranteed.
3. There is a lot of competition, which is often unfair.

Risk of property damage at the hands of other taxi drivers.

If you want your car to remain safe and sound, we recommend that you think about other ways to make money in a taxi.

Method No. 2.

Cooperation with the taxi service dispatcher.

• Let us immediately make a reservation that this method is most popular in large cities of our country.
• To get started you will need:
• automobile;

smartphone or tablet;

a special application that must be installed on your gadget.

Your cooperation with the taxi dispatch service begins with an agreement under which you are provided with a special application for downloading and are assigned a unique number.

As soon as you get started, launch the downloaded application and select your sector - and notifications about possible orders will begin to arrive on your smartphone.

If the order suits you, you accept and serve it. And so on in a circle.

You decide for yourself how long to work a day to earn money in a taxi, but for each order you must pay a commission to the dispatch service (about 10%).

This can often be done through a self-service terminal. If you do not do this, then you will not receive subsequent orders.

In the best case, you will need to share your earnings, for example, with security guards of establishments who will call you for clients; in the worst case, conflicts with nearby taxi owners are guaranteed.

1. You don't need to look for clients yourself.
2. The ability to choose more suitable and profitable orders.

Flaws:

1. Transportation tariffs are set by the dispatch service.
2. The need to share revenue.
3. If you do not have a license, you face a fine of 30,000 rubles.

Method No. 3.

Earning money in a taxi legally.

According to Law No. 69 of 2011, for legal earnings in a taxi it is necessary, i.e. license.

What you will need for this:

The price for a license in each region may differ, but on average it is from 5 to 10 thousand rubles.

1. Also, the following requirements are imposed on the driver and vehicle:
2. Driving experience of 5 years.
   • The following taxi attributes are required:
   • taximeter;
   • roof lantern orange (yellow), removable;

checkerboard belt (squares of a contrasting color, placed in a checkerboard pattern).

You can use magnetic strips or attach a few squares to the door.

In the best case, you will need to share your earnings, for example, with security guards of establishments who will call you for clients; in the worst case, conflicts with nearby taxi owners are guaranteed.

1. Thus, in a month and a maximum of 10,000 rubles, you can start earning money legally in a taxi. How you look for clients is up to you.
2. You don’t have to be afraid of inspections, fines and liability.

Flaws:

1. You have the choice of how to look for clients.
2. Additional licensing and tax costs.
3. The license must be renewed every 5 years.
4. The vehicle must be brought into compliance.

Profits are reduced due to taxes.

Method number 4.

Earn money in a taxi using the Uber app.

Nowadays, the Uber mobile application is gaining increasing popularity among taxi drivers and customers. They call him the “taxi killer.”

1. This is because with its help there is no need for dispatchers or any taxi services.
2. What you need to become an Uber driver:
3. Age from 21 years.

Having a car and driver's license.

Watch a training video..

3 steps to cooperation with Uber:

Register
You need to tell us about yourself and the car.

Upload all required documents.

You must drive a registered car to the activation center and undergo an interview.

If you and your car meet all the necessary requirements, you will begin working with Uber on a commercial basis and can earn money from it.

How to make money in a taxi through Uber?

As with dispatchers, the application allows you to find the necessary orders and respond to them. It shows the route to the customer's location and destination.

After completing the trip, the client pays for it by bank transfer. Cash payments in the Russian Federation are not yet available.

For this, the company charges you a 20% commission.

In addition, two payment options are available:

1. Daily – in addition to the standard commission, another 14% is collected.
2. Weekly – plus 7% to the standard commission.

It turns out that making money at Uber with such a large commission is oh so difficult.

That's why there is a bonus system:

1. First, there is the minimum hourly wage.
2. Secondly, if you meet the minimum requirements (1 - 2 orders, good rating), you will receive an additional payment from the company.
3. There are also bonuses for the number of completed orders.

The advantages of this way of earning money in a taxi:

1. Availability of regular orders.
2. A large number of bonuses and incentives.
3. Security, because all personal data of not only the driver, but also the passenger is checked.

Flaws:

1. Big commission.
2. The need to meet all requirements.

How much can you really earn in a taxi?

In theory, 1 km of mileage costs less than 12 rubles, but if you take into account idle runs, accidents, fines, etc., then the cost increases to almost 15.

Taking into account the average cost of 1 km and the current tariffs (feed 50 - 70 rubles + from 20 rubles per kilometer), with an average daily mileage of 150 km per week, it’s realistic to make money in a taxi from 10,000 to 20,000 rubles .

In order not to just waste your time in the car, but to earn good money in a taxi, take note of the following tips:

Find your niche.

Most likely, your car will do this for you.

But if you have the opportunity to choose, then decide who or what you will transport: if you have a small passenger VW Multivan, then you should focus on airports; Nissan Qashkai is suitable for working at night, when restaurants and clubs are closed, etc.

Decide on a schedule.

Remember: you won’t earn all the money, and the driver needs proper rest.

Choose a schedule that suits you. After all, the number of orders and their cost often depends on this.

Filter orders - don’t take on everything.

Try not to rush to the first order you receive, because you can wait a little and get a route with a higher cost or in a more suitable area.

Build a base of regular customers.

Nowadays, more and more people are abandoning the use of their own cars in favor of taxis.

Take advantage of this.

After all, you can take a manager to his office or a teacher to work at the university every day.

Learn the tricks of the trade.

For example, the impact of weather on taxi demand.

There are many more customers in rainy weather and severe frost than on sunny and clear days.

How much does a taxi driver earn in Moscow?

Find out first-hand by watching this video:

How to make money in a taxi using additional services?

You already know how to make money in a taxi, but you can also think about additional ways to make a profit:

Part-time job as a courier.

Get a job as a courier for a company or online store and deliver orders in your free time.

Event services.

If you have a premium car, it will be in demand for servicing events: weddings, bachelorette parties, conferences, photo shoots, filming, etc.

You can make money on this too.

As you can see, working in a taxi is not so simple and has many options on which your income will depend.

Who figured it out how to make money in a taxi, is unlikely to give it up. After all, you can combine a free schedule with a decent income, and the amount you can earn will depend only on you.

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How to attract drivers to the service? Let's figure out what the driver needs. He wants to choose a convenient work schedule for himself, an acceptable dispatch commission and, of course.

Of course, it’s easier to provide all drivers with the same conditions, otherwise there will be confusion.

But what are the consequences of the lack of individual working conditions? Drivers will leave in search of suitable conditions, the percentage of orders not picked up will increase, and customers will turn to competitors.

However, not every software package can set up different shifts for drivers.

Therefore, when choosing a software package, make sure you can set up individual calculations with drivers and flexible shift options.

Shifts for drivers

All drivers have different life circumstances. Some work shifts only in the evenings or on weekends, while others are ready to work 12 hours every day.

If everyone is required to work 12 hours in a row, then you are losing a huge number of drivers who could transport your clients.

What changes might there be?

Hourly shifts
Do drivers want to work 3-4 hours a day? Create hourly shifts for them with an increased percentage of orders delivered.

Unlimited
For regular drivers, create unlimited shifts of 8 or 12 hours with an unlimited number of orders.

8 hour shifts
8 hour shifts with a fixed percentage of the completed order.

Create different shift options to attract the maximum number of drivers!

Settlements with drivers

Why are individual calculations needed?

If you want to keep drivers driving premium vehicles. You can reduce the cost of shifts for them or reduce the dispatch commission.

Or, for example, you open a taxi in a small city where drivers have fewer requests. Then increase the commission for them, and make it less for big city drivers.

Do you have a group of drivers who sees orders first? Let others pay for permanent or temporary access to this group.

Situations may vary. A flexible payment system allows you to solve various problems: from driver retention to cost optimization. And all this can be done with just one program.

They often write in private and ask something like this: “I’m from a small town, we only have 5-6 taxi services. I’m thinking of opening my own dispatch office, buying a nice license plate and accepting drivers with a license. How to promote a taxi service, where to advertise so that both customers call and drivers come?”
In this article I will try to answer these questions so as not to waste time each time explaining everything to everyone who applies.

First, let's ask the right question: advertising for a new taxi service is needed for both customers and drivers!
Due to its specifics, the taxi service makes money from drivers (plan, air), and provides services to passengers. I note that with the advent of such monsters as Saturn, Maxim and other network players, it is now difficult to open a control room even in a small city - there is a lot of competition, tariffs for drivers are being reduced and it is more difficult for newcomers.

However, in my neighboring village there is an example of how a taxi service started working and is still working, and even bought out a competitor - we are talking about Dima Glukhov from Yak-Bodier and his “Fast Taxi” service. By the way, they took part in our last year’s protest against Federal Law 69 and contributed to our struggle - see photo

By the way, I really hope that Dima will find time and give an interview for this site - his experience will be useful to many, because When he opened the service, he also managed to squeeze money from the state.

However, we digress: we are interested in .

4) handout (calendars, notepads, pens)

5) discount cards

Now about each type in more detail.

1) advertising on billboards and city boards- This is a moderately effective type of advertising. Large billboards are noticeable, but why might their effectiveness be low? Firstly, there are a lot of billboards - there is a lot of competition: if there are 1000 billboards in a city, then your 2-4-7 will simply get lost among the rest! Therefore, in my opinion, it is not worth recommending spending money on billboards for a new taxi service - because, secondly, this is an expensive medium: side “A” in a city of half a million will cost from 9 to 13 thousand per month + banner printing + installation.

Small formats are another matter: city boards, banners at bus stops - here the prices are several times lower, and the effect is very good. People constantly stand at the bus stop and stare at your advertisement, which, firstly, is large (usually the banner takes up the entire information stand or the side surface of the kiosk), and secondly, the contact time is long (from 5 to 20 minutes while waiting for the bus). So city boards (small advertising structures along the streets, 1.2 by 2.2 meters on average) and advertising at bus stops can be recommended to the new service - they are both effective and cheap. The downside is that it is a more targeted effect compared to a billboard.

2) Advertising on cars and checkers— almost all major services force drivers to apply vinyl stickers to their cars. I mean “forced” - it is impossible to 100% force a car to be wrapped, but employees strongly recommend wrapping and economically motivate it (lower plan, higher priority). Why?

Yes, because it is very effective: if a person sees cars of a certain service on the roads - in a traffic jam, from a bus, walking down the street - then this service exists for him. It is very difficult to promote your service on unnamed cars and with a standard small yellow checker. Therefore, new services should be 100% recommended to wrap cars. These can be masterpieces, such as service 434343. Or maybe just a large number on the door - here it is important that the person remembers the numbers of your phone and nothing more! Therefore, the checkers should be large and with a phone number (also large, in contrast).

3) Transfer case- This is the first type of advertising that is more focused on drivers than on passengers. Usually they hand out pens, notepads, and power of attorney forms (in my opinion, the most effective). Drivers receive all this for free in the office - and since they use it, their friends, colleagues, and so on see it. This way other drivers will know that there is such a service as taxi 606060, for example. By the way, with the help of free power of attorney forms, this service received dozens of drivers - after all, the power of attorney form has a long use cycle (3-6-12-36 months, depending on how long). And a large number of people see it. Therefore, having your own calendars, pens, notepads (by the way, taxi companies periodically give these to passengers - on holidays, New Year, and so on), powers of attorney, etc. is both inexpensive and pleasant. I especially liked the authorization documents, I just rent out cars and the new driver always needs to issue an authorization document, but they cost 5-7 rubles and are always not at hand. And so I took a pack right away - and was provided for 2-3 months in advance. True, handwritten credentials have now been abolished. However, photo:

4) Creative advertising— here I include non-standard types of advertising. Advertising on the asphalt (Maxim taxi number 77-77-77) is very cheap and very effective: we place it at crowded intersections - people constantly look at their feet and see our number. An excellent example of creative advertising is the pot-bellied Volga GAZ-21 (after restoration) in service 43-43-43 - it is used for wedding rides and periodically works on the line, serving ordinary clients. At the same time, there are stickers on the sides, and checkers with service numbers on the roof. There is only one in the whole city and it is very noticeable among the sleek foreign cars.
I also like public transport, plastered with advertisements of companies - buses LiaZ, Nefaz and others. Advertising on the sides of the bus is not very expensive - from 2 to 4 thousand per month, it works for a very long time and is very effective: along the entire route of the “cattle truck” people see that “Taxi 43-43-43 is coming to you.” By the way, Maxim taxi also entered into an agreement for advertising on the sides of buses in Izhevsk - with STEF CJSC, these are routes 18,39,49 and others (used Korean long buses). Well done, they are on the right track.

7) and last but not least – the website.
Everything here is not very simple - you can make a business card website, but it will be of little use. Again, making an expensive designer website and bringing it to the TOP-3 of Yandex, paying for Yandex-Direct, participating in the Google AdSence advertising campaign is also not the same, because it is very rare to look for a telephone service via the Internet. Usually it is in memory (which is what the rest of this article is aimed at). But a website and its own information system are needed.
Let me explain: now about 15% of all orders are made via the Internet. In large cities this figure is higher (the Yandex taxi service is popular in Moscow), in small cities it is lower. Therefore, if you are in a large city, you are a large network company with branches in a bunch of cities - you need to think about a service for the Internet.
The service here is two-directional - for clients and for drivers. The client can order a taxi online, independently choosing the cars located next to him - to do this, you need to install the appropriate program on your website. In Izhevsk, the service 900-373 (Saturn) has such a “Taxi 373” (sort of) program - and it is popular.
On the other hand, it is no secret that almost all drivers now receive orders through communicators - and also use a program for this (most often on Android). There are a lot of questions and misunderstandings about installing the program, about glitches, about updates and new releases, you get tired of explaining to everyone, so it’s convenient to have a website/forum/blog so that people can find answers there - this reduces the load on dispatchers and the amount of misunderstanding. So the site is more needed as a platform for ordering a taxi online, for downloading program updates and for communicating between drivers and management. As you can imagine, this is far from the site that a beginner might think about at the very beginning.
In my opinion, the best solution so far has been offered in this area by two companies: Maxim (they have an excellent corporate taxi blog) and service 900-373 (the ability to order a taxi online).

Here you go! With this I would like to complete the answer to the question “What should an advertisement for a taxi service be like?” As you can see, there is no clear answer and a lot depends on the budget. But the most important thing is that taxi work has a lot of specifics, so not all standard solutions are suitable for this area. Leave your questions and write additions in the comments if you think that something is not said here.

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The book contains and systematizes all the information on how to make money by renting out a car as a taxi, driving your own taxi, or creating a dispatch office. Only experience and practice, no water.